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Every year, Mary Meeker of Kleiner Perkins (formerly Kleiner, Perkins, Caulfield & Byers aka KPCB) presents The Internet Trends Report. She reveals the vital data she and others have gathered over the past year about consumers, digital marketers, brands, and advertisers.<br><br>We take it a step further, because, letu2019s face it: the nearly 300-page slideshow is a lot to take in. We selected the most important pieces of information, and now Iu2019m sharing them with you, along with an analysis.
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What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report
The Big Takeaways From the 2018 Internet Trends Report Every year, Mary Meeker of Kleiner Perkins (formerly Kleiner, Perkins, Caulfield & Byers aka KPCB) presents The Internet Trends Report. She reveals the vital data she and others have gathered over the past year about consumers, digital marketers, brands, and advertisers. We take it a step further, because, let’s face it: the nearly 300-page slideshow is a lot to take in. We selected the most important pieces of information, and now I’m sharing them with you, along with an analysis. Source: www.advicelocal.com
2018 Internet Trends Report Source: www.advicelocal.com
Internet Trends Report 2018 At 3.6B, the number of Internet users has surpassed half the world’s population. When markets reach mainstream, new growth gets harder to find -evinced by 0% new smartphone unit shipment growth in 2017. Internet usage growth is solid while many believe it’s higher than it should be. Reality is the dynamics of global innovation & competition are driving product improvements, which, in turn, are driving usage & monetization. Many usability improvements are based on data -collected during the taps / clicks / movements of mobile device users. This creates a privacy paradox... Source: kleinerperkins.com
