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Insight Activation Studio: an introduction

More info on: http://www.insites-consulting.com/how-we-do-it/insight-activation-studios/

TomDeRuyck
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Insight Activation Studio: an introduction

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  1. THE INSIGHT ACTIVATION STUDIO We use Insight Activation Studios to: (1) share insights faster throughout your organization, to (2) sharpen insights with a broader group of employees and to (3) increase the return on insights by having employees act upon them

  2. WHAT MAKES THE STUDIO UNIQUE VS OTHER TOOLS #LINKWITHSTRATEGY Inspiration is linked to strategic issues & business problems #SHORT&SHARP In tune with modern business life & social media expectations #INSIGHTSDRIVEN Visually and emotionally loaded insights & consumer needs fuel the collaborative problem solving & ideation process #NETWORKED Share relevant inspiration with relevant employee groups. Have one creative & social ‘workplace’ as an extension of your current business processes

  3. The Insight Activation Studio is a SaaS solution to unite and activate employees around consumer insights. Different insights (referred to as Tiles) are bundled into Inspiration Walls, representing a specific marketing challenge or business problem. Each wall is managed by a wall owner, with one or more walls being allocated to different members, allowing organizations to cut through their traditional teams and departmental silos.

  4. Given the fact that the Insight Activation Studio is easily accessible, responsively designed and optimally suited to any mobile device, it makes optimal use of employees’ idle time and unlocks new observations and ideas on-the-go. In order to assess the return on insights we generate, we track the impact of the Insight Activation Studio on the ‘hearts’, ‘minds’ and ‘actions’ of employees! SPOT & SHARE INSPIRATION COLLABORATE WITH COLLEAGUES DISCOVER NEW INSIGHTS

  5. We have defined a launch & activation program in 3 steps, to support our clients in integrating the InsightActivation Studio within their organizations: (1) strategize how the Insight Activation Studio should fit in with existing initiatives and company context, (2) install routine by making the Insight Activation Studio part of daily employee habits and (3) build reach by activating and inspiring more people over time. 2. Install routine 3. Increase reach 1. Strategize

  6. Let’s talk! Tom De Ruyck, Managing Partner & Insight Activation Studio Ambassador Tom@insites-consulting.com New York I Timisoara I London Rotterdam Ghent Sydney www.insites-consulting.com

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