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Minority Report in Research Communities

Presented at GOR 2017 in Berlin

TomDeRuyck
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Minority Report in Research Communities

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  1. MINORITY REPORT IN RESEARCH COMMUNITIES THE FUTURE CAN BE SEEN MEMBER DISENGAGEMENT CAN BE PREVENTED IN prof. Tom De Ruyck – Steven Debaere – Sophie Van Neck – prof. dr. Kristof Coussement

  2. We seem to have it all ... #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  3. Direct connection with consumers #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  4. Anytime Anywhere insights #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  5. structural collaboration #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  6. Communities as an Insight Delivery System #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  7. 1,000+ communities 100,000+ participants 1,000,000+ conversations 1,000+ insights game changing actions #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  8. And... getting more popular as % of MR budget as % of adoption in 2016 58% 59% 5% 70% clients 2016 suppliers 2026 (Ray Poynter, 2016) (GRIT Report Q3-Q4, 2016) #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  9. Can we guarantee long-term success? #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  10. >50% OF ONLINE COMMUNITIES FAIL TO GENERATE SUCCESFUL OUTCOMES (Sarner, 2008) #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  11. #motivation #incentivation #moderation #gamification www.consumerconsultingboard.com #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  12. All after the same participant? #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  13. Life-time value #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  14. PARTICIPATION THREAT 1. 2. Low quantity Low quality #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  15. PROACTIVE COMMUNITY MANAGEMENT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  16. MINORITY REPORT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  17. DETECT PREDICT PREVENT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  18. DETECT PREDICT PREVENT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  19. “We see what they see” #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  20. DETECT THE UNTAPPED POTENTIAL OF RESEARCH COMMUNITIES 3 years 150,000 posts 7 Million data points Text Mining Natural Language Processing Behavioral analysis #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  21. DETECT 1 High High- Potentials Community Stars QUALITY Low Annoyers Passivists 2 QUANTITY High Low #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  22. DETECT PREDICT PREVENT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  23. “The future can be seen” #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  24. PREDICT THE BENEFIT OF ARTIFICIAL INTELLIGENCE & PREDICTIVE ANALYTICS PREDICTION MODEL FOR MEMBER DISENGAGEMENT 1. % 2. Risk indicator Output  Use the prediction model as a proactive alarm system TIP! #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  25. PREDICT PREDICTIVE ANALYTICS PAST FUTURE May Mar Feb Jan Apr #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  26. PREDICT 1 17% 14% 94% 17% 87% 32% 19% 11% High 11% 13% 81% 20% QUALITY 27% 79% 91% 94% Low 2 12% 91% 86% 93% 94% 17%  Low quantity risk  Low quality risk QUANTITY Low High #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  27. PREDICT PREDICTIVE ACCURACY Low Qual Low Quant RANDOM CHOICE 71% 78% …. 50% 100% BAD GOOD #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  28. PREDICT MODEL VERSUS MODERATOR ACCURACY LOW HIGH SCALE SMALL BIG SPEED SLOW FAST #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  29. DETECT PREDICT PREVENT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  30. “Murder can be prevented” #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  31. PREVENT THREE-STAGE APPROACH 1 3 2 QUALITY interpretation action prediction model framework CRM info prevention suggestion QUANTITY MACHINE HUMAN MACHINE IDENTIFY CONTEXTUALIZE FINALIZE #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  32. PREVENT ENGAGEMENT STRATEGIES Badges Secret room Motivational emails 1-on-1 attention Financial payout Refresh … Don’t reinvent the wheel. But focus on personalization and use existing methods for the right participant at the right time TIP! #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  33. MINORITY REPORT #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  34. ADOPTION NEED FOR WHITE BOX PREDICTION MODEL 1 2 CO-CREATION IN MULTIDISCIPLINARY PROJECT TEAM #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  35. LOST OPPORTUNITY? Potentials Stars QUALITY Passivists 10 Annoyers 48 Potentials Stars QUALITY QUANTITY Low High Passivists 30 Annoyers 5 QUANTITY Low High #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  36. Human-machine collaboration Augmented human intelligence Artificial intelligence FUTURE-PROOF #minorityreport @tomderuyck @steven_debaere | @InSites @IESEG

  37. #minorityreport MINORITY REPORT IN RESEARCH COMMUNITIES THE FUTURE CAN BE SEEN MEMBER DISENGAGEMENT CAN BE PREVENTED IN @InSites @IESEG prof. Tom De Ruyck – Steven Debaere – Sophie Van Neck – prof. dr. Kristof Coussement

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