1 / 23

AdonMove - DOOH On-Taxi Advertising Service

AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!

TopAdoncab
Download Presentation

AdonMove - DOOH On-Taxi Advertising Service

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BRAND DOCUMENT DOOH On-Taxi Advertising Service

  2. Problems with existing Advertisement Medium Digital/Social Media Marketing No Branding of the Product. Fragmented Audience. Effective Only in urban cities with large mobile user base. Out of Home Advertising (O0H) No Consumer Data of Impression & Engagement. Very costly and not accessible to Small Enterprise. No Re-targeting because of lack of data. Lack of attention because of hectic schedule of people. Non-Dynamic and Static Signage .

  3. SOLUTION- DOOH(Digital Out-Of-Home) • Digital Out-Of-Home advertising is defined as marketing channel where promotional media is dynamically displayed in Outdoor (out of home) public spaces. It consists of a mix of Digital and OOH advertisement elements and has gained popularity as the 3rd medium of preferred advertisement media chosen by various big brands in entire world. WHY DOOH OVER OTHER MEDIUM OF ADVERTISMENT? The Advantages of Digital Out-of-home (DOOH) Advertising

  4. DOOH OOH THE BATTLE When the letter "D" gets added to OOH advertising, it is called DOOH and it refers to Digital Out-Of-Home Advertising. The digital mix added to OOH is the new-age form of advertising that is taking the business world by storm.

  5. DOOH The New Pull Marketing King DOOH is undoubtedly the new pull marketing king. Taxi-top advertising, one of the strongest modes of DOOH, is set to make brands go big! The rooftops of the top vehicles are capped with digital screens that run creative ads consisting of multiple images at a frequency that business owners choose. It is the perfect blend of digital and physical where technology is the backbone and you can't go wrong with taxi-top ads.

  6. #DOOHExampleOfTheDecade #LookBeforeYouLeave campaign by Google Maps The #LookBeforeYouLeave campaign by Google Maps, which won it a Gold Abby for ‘Best use of technology in digital and mobile’, helped commuters use the real-time information to plan their routes, making it relevant and interactive. The integrated media campaign (including OOH, online video, social media, Radio and TV) accounted for an 8-10% uplift in feature awareness and drove 40% of the growth in daily active users of Google Maps in India.

  7. WHAT IS IT? Adonmove is a brand that delivers time and location-based advertising to clients using digital screens that are mounted on top of cabs.

  8. HOW IS DOOH ADVERTISING PROSPECT FOR YOUR BRAND? DOOH is a kind of live streaming of business messages on digital screens. And when it comes to taxi-top ads, it can give brand message of business owners optimum level of exposure, aiding in brand building, grabbing consumer attention and, in turn, a better ROI, hands down!

  9. DOOH FOR START UPS For start-ups DOOH is the way to go as it is one of the most cost-effective forms of outdoor media marketing. The business owners of start-ups can promote their business in tune with their budget and the mantra ' pay less, get more' works for taxi-top advertising!

  10. WHO WILL BE BENEFITED? Due to the nature of our services offered our target segment ranges from small scale setups to big and renowned corporates as we have a flexibility in pricing structure based on their spending capacities.

  11. Personalised dashboard offered to clients 24/7 reliable support Real-time analytics offered for ad campaigns WHY Adonmove? Tailor-made packages for clients belonging to different industries Effective Geo-targeting maximizing audience reach A better ROI, hands down

  12. STATIC BILLBOARDS ARE NOW A THING OF THE PAST... Welcome Digital Moving Billboards in the form of TAXI TOP ADS

  13. HYPERLOCATION TARGETING AT ITS BEST Targeting prospective customers of geo-fenced areas at specific time slots gets easy with hyperlocation targeting! So no matter how you map your audience, reaching out becomes a cake walk!

  14. DIGITAL TAXI TOP ADS ARE ECO-FRIENDLY AND SAFE MODE TO MARKET YOUR BRAND! Adonmove says 'NO' to plastic that are often used in making billboards and going the digital way! We adhere to the safety standards of lighting for the high-resolution, weatherproof LED screens used on top of cabs

  15. Top industries in Digital Taxi Top Advertising 1. Food and Beverage 2. Fashion 3. Beauty and Cosmetics 4. Travel and leisure 5. Real Estate 6. Entertainment 7. Law 8. Health 9. Training and Education 10. Financial Services

  16. Where is OOH in India? Rs 3395 crores Estimated size of OOH industry in India in 2018, at growth rate of 10%, according to Pitch Madison Advertising Report 2018. Rs 4300 crores Size of OOH industry by 2020, as predicted by FICCI-EY report 2018.

  17. Where is DOOH in India? Rs 150 crores Size of Digital OOH in India, at 3-5% of the total OOH industry. Rs 500-600 crores Size of DOOH in India expected in the next 3-5 years.

  18. DOOH THE SOCIAL RESPONSIBILITY We portray ourselves as a social responsible brand because in between commercial advertisements we will be putting stop gaps where we would promote campaigns like: 1)Safe drive Save life 2)Child abuse 3)Women safety and anti harassment 4)Children's right to education and other such campaigns

  19. Our Belief • Adonmove is perceived as a genuine and honest brand that understands the needs of its clients and believes in delivering quality and non-compromised services. We want to outshine and surpass the expectations of our clients and be the fastest growing brand making our presence felt in the industry.

  20. OUR GOAL Adonmove's primary goal is to blanket Kolkata market and getting small to big brands on board! We want to serve our clients, whether local or international, offering cent percent client satisfaction. Driving revenue and pushing its graph at a steady pace through strategic sales is what we have set out to achieve. We also want to cover tier 1 and 2 cities PAN India in a quick time span.

  21. Rajarhat, 2A, 6TH Floor, Ecospace Business Park Premises, AA II, Kolkata, West Bengal 700156 +919718878188 +918078667653 WHERE YOU CAN FIND US kanishka.singh@adonmove.in subham.jaiswal@adonmove.in https://adonmove.in/

  22. Team Involved KANISHKA SINGH FOUNDER of Adonmove SUBHAM JAISWAL CO-FOUNDER OF Adonmove

More Related