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Global DOOH Market

Global DOOH Market was valued at $ 3,639.30 million in 2016, and to reach at $ 8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. The market is by Format Type, by Application and by End User

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Global DOOH Market

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  1. Digital-out-of-home Is Projected To Reach At $ 8,393.30 Million By 2023 | Cagr 12.60% Digital-Out-Of-Home (DOOH) Market by Format Type, Application and End User - Global Opportunities Analysis and Industry Forecast, 2017-2023

  2. Digital-Out-Of-Home (DOOH) Market Overview: • GlobalDigital-Out-Of-Home Market was valued at $ 3,639.30 million in 2016, and is projected to reach at $ 8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023. Digital-out-of-home (DOOH) is a modern form of advertising that uses digital media for endorsing audio and video messages related to product or services outside the home. DOOH, also known as digital signage, has effectively replaced the traditional and orthodox forms of marketing and advertising. This process enables advertisers and local vendors to engage their customers in real time to track effectiveness from the marketing messages displayed using DOOH. The DOOH market summarizes everything from digital billboards to screen in elevators and jukeboxes. • In the current business scenario, it is crucial to employ efficient systems for in-transit advertising, owing to increase in development of numerous user engagement devices and applications. DOOH is a cost-effective medium of promoting and branding any product or service, which drives the global digital out-of-home market. DOOH caters to public interest by using real-time screens and live data feeds. The key factors that hamper this market are variation in regulations related to DOOH advertising such as the content and size across different regions, volatile cost of advertising, and lack of real-time and detailed consumption data. As the internet has now gained prominence, the ability to build awareness and obtain impressive results is easier via DOOH. • Request Sample Report: • The key players profiled in the report include JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, and Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, and Deepsky Corporation Ltd. are some of the major players in global DOOH market.

  3. Segment Overview • The global DOOH market is segmented based on format type, application, end user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. The end user segment is classified into automotive, personal care & household, entertainment, retail, food & beverages, telecom, and BFSI. Based on region, the market is analysed across North America, Europe, Asia-Pacific, and LAMEA.

  4. Top Impacting Factors • Reduced Cost of Digital Screen • The fall in the prices of LED & LCD display technology and increase in the development of programmatic market have led to rapid expansion of DOOH market. The factors, such as cost-effectiveness and attainment of large audiences, drive the demand for digital-out-of-homes in the market. • Rapid Digitization and Decrease in Demand for Traditional Billboard • Digitization increases the growth of DOOH market as its removes the hurdle of limited reach of the audiences and displays multiple advertisements of different companies in a single screen. Thus, digitization has enhanced the usage of DOOH in the global market. • Increase in the Trend of Online/broadcast Advertising • Increase in the adoption of online/broadcast advertising is a threat to the global DOOH market, as it avails the benefit of availability of large audiences over internet and is less costly as compared to the large digital screens used in DOOH.

  5. Key Benefits for Stakeholders • This report provides an extensive analysis of the current and emerging market trends and dynamics in the digital-out-of-home market. • In-depth analysis is conducted by constructing market estimations for the key market segments between 2017 and 2023. • Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework. • Key players are profiled, and their strategies are analyzed thoroughly to understand the competitive outlook of the global digital-out-of-home market.

  6. Digital-Out-Of-Home (DOOH) Market Key Segments: By Format type Billboard Transit Street Furniture Others Indoor Outdoor Automotive Personal Care & Household Entertainment Retail Food & Beverages Telecom BFSI Others By Application By End User

  7. By Region • Asia-Pacific • China • India • Japan • Australia • Rest of Asia-Pacific • LAMEA • Latin America • Middle East • Africa • North America • U.S. • Canada • Mexico • Europe • UK • Germany • France • Russia • Rest of Europe

  8. Contact UsShriramDighe5933 NE Win Sivers Drive#205, Portland, OR 97220United StatesToll Free: +1-800-792-5285UK: +44-845-528-1300Hong Kong: +852-301-84916India (Pune): +91-20-66346060Fax: +1⟨855⟩550-5975help@alliedmarketresearch.comWeb: https://www.alliedmarketresearch.com

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