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How to Build an SEO Team from Scratch

As companies realize how valuable high search engine rankings can be for business, they often want to know how to develop their own search engine optimization (SEO) capabilities. The answer depends on the approach that's desired: train existing personnel, hire an outside consultant or build a new team of employees.

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How to Build an SEO Team from Scratch

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  1. How to Build an SEO Team from Scratch

  2. As companies realize how valuable high search engine rankings can be for business, they often want to know how to develop their own search engine optimization (SEO) capabilities. The answer depends on the approach that's desired: train existing personnel, hire an outside consultant or build a new team of employees. But before deciding on an approach, it's important to understand the different functions of an SEO team and the skills needed for each part of the optimization process. A good SEO team requires all of the following:

  3. Project management: At least one person should develop measurable SEO goals, delegate tasks and follow up to be sure objectives are being achieved. Technical SEO and data analysis: Any SEO project requires data analysis in the form of keyword research, traffic measurement and goal evaluation. Someone should be able to draw conclusions from the data your SEO efforts produce.

  4. Content creation: In many cases, SEO activities require large amounts of new content in the form of articles, infographics and other images. So a creative mind is a must on your SEO team. Link building: Because back links can play a tremendous role in your website's rankings, SEO teams should have at least one person who will pursue link-building opportunities and solicit back links.

  5. Web development: In addition to back links, a number of other variables figure into SEO, including site speed, internal linking and navigation, and content indexing. You'll need someone who can modify your site according to the latest SEO standards.

  6. Here are the common ways you can add these skills to your organization: Retain an SEO consultant. Train existing employees. Depending on the size of your company, you may already have employees with the necessary skills. For example, marketing or advertising employees may be familiar with SEO principles, while your IT staff may understand how to make necessary website modifications. If you don't have employees with the right skills or the time to take on more responsibilities, you might consider hiring an SEO consultant. That way, you'll be able to launch your optimization campaigns as quickly as possible, using the latest techniques. Hire an SEO team. If your SEO needs are extensive, the costs of hiring a consultant can add up. If you anticipate needing a substantial amount of SEO work over a long period of time, it may be more cost-effective to bring in full-time or part-time employees with the specific skills you need. They can devote their full energy and time to your SEO tasks.

  7. FOR MORE INFORMATION VISIT US : www.topseovas.com

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