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FOR MORE CLASSES VISIT<br>tutorialoutletdotcom <br><br>CASE 28 Enterprise RentACar Focuses on Its People<br>Enterprise RentACar, with annual sales of more than $13 billion, is the largest and most<br>profitable carrental business in North America. The company runs more than 6000 locations that fall within 15 miles of 90 percent of the U.S. population. Enterprise also operates in Canada, Germany, Ireland, and the United Kingdom.<br>
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MKT 351 CASE 28 Enterprise RentACar Focuses • FOR MORE CLASSES VISIT • tutorialoutletdotcom • CASE 28 Enterprise RentACar Focuses on Its People • Enterprise RentACar, with annual sales of more than $13 billion, is the largest and most • profitable carrental business in North America. The company runs more than 6000 locations that fall within 15 miles of 90 percent of the U.S. population. Enterprise also operates in Canada, Germany, Ireland, and the United Kingdom. • When Jack Taylor started Enterprise in 1957, he adopted a unique strategy.