The History of Brand Identity Web Design

1. The HistoryofBrandIdentity Web Design Brandidentity is themostimportantfactor increatinga brand.It helps in creating awarenessamongthe consumers abouta specificcompany. Brandidentity webdesignincludesthelogo,typeface, color, designand everythingelsethatrepresents the company infrontof the customers.But, how didthis began?Understandingthe historyof brandidentity canmake us realizeits priority ina better way. Takealookat few points thatshowcasesthe historyofBrand identityweb design:

2. 1.TheIntroductionOfLogos: Thereare hardly greatlogos inthe currentmarket. Few claimit’s easier to makea logo whilefew contradictit.To makeaneligiblelogoone need to begoodat typography,symbolismand must haveaninnovative mindfor designs. Going backto history Logos were drivenby theseaspects Symbolism A logo is notsimply a drawing neither a picture.It needs to becomplex. During oldages,logos weredrivenby humanexpressions that carry symbols resembling visual codes andliterary arts. Mythology andits conceptplayedan importantroleinlogo designing. They helpedin communicatingeffectively as allwereableto relateto iteasily.In historical period, people’s intrapersonal communicationwas heldthroughvarious marks,signs,andsymbols.They understoodtheobjectives ofthesesigns non- verbally. Semiotics Semiotics is thestudy of signs andsymbols for the purposeof interpretation. People believedinthe messageofsigns andsymbols forunderstandingseveral aspects of life. Signs andsymbols cantake differentforms irrespectiveof anymatter. It may bea thing,animage, words,sound,smell,flavor etc. The originationof symbols isbasically evolvedthroughculturalreferences.

3. 2.CavePaintingsandIdentifyingmarks Beforelanguages,the StoneAge hadnowords to express its feelings.The Man starteddisplaying his feelings throughvisuals. Thevisuals werethosethatwere carvedonthewalls of several caves. These cave paintingshada deeper meaningas Manexpressedhis emotions throughthis only medium. Theexpressionof emotions throughvisuals and drawings itself tells us that brand existedfromthe beginningof humans. Gradually,theexpansioncreatedthe Identifyingmarks.A variety of stamps, signs,symbols andsignatures startedtakingits evolution. For example,   The orbandthe cross theme meant‘God shall reignover earth’. The printer’strademarkresembled a beautiful paradoxusedas conjunction called‘make haste slowly’. RembrandtHarmenszvanrijn, madeauthorshipinhis paintings witha distinctiveR. 

4. 3.FormationofCorporateIdentity As thetime passed, the corporaterevolutioncameintoexistenceand withintime, they began to develop. The companies realizedthat dealingwiththemarks alone isn’t providinganimprovement. Gradually,to competeinthenational and theinternational marketthey decided to expand. This was how Logos wereintroduced. These logos begantosymbolizethe corepurposeandvisionofa corporationwith impact.Many of themgotwider acclaimandbegan to spread. Few identity designs begantoprevail powerfully.The progressincluded Itwas a Vienna-basedproduction community of visual arts.Thelogo displayed Werkstatte’s fourelements: TheWerkstätte’s Redrosesymbol plus the monogram marks of theWerkstätte, the designer,andtheproducer. Thesestandardelements also hadtheuseof thesquareas a decorative motive, were usedto design everythingfrominvoices to wrapping paper. Designers likeMiltonGlaser andAlanFletcher changedtheperspectiveof graphicidentity duringthesecond half of the century. Growthin TelevisionBugs After print,thelogo designingreachedover thetelevisionemphasizingits markinvarious entertainment mediums.

5. 4.TheBrandevolution After all theseimmenseimprovisationanddevelopmentthetwentiethcentury beganwithBrand. Today,a brandhastoshowcaseits aspectinvarious mediums to representthe corporation.Eventhoughthelogo has alesser visualizationwithrespectto the brand,it doesn’t stopto createimpact. The businesses startedrealizingtheimportanceofLogos to createa brand identity inthemindsof the people. Therefore,they cameout withaninnovative representationof their brandthroughlogos. Inno timelogos becameBrands formingan identity inbetween the people.  Attheinitial stages,Brands wereconsideredas things such asproducts or organization. But now, companies opttoconsider services andreputations whileforminga brand. Slowly, brands haveshiftedtheir priorityfrom productsto thefirmor organization. Dueto anincreased uncertaintyinreligionand political institutions,the formationof brandis more dependedon theindividual Now, brands try to claim unique functions,attributes,and features to make the process effective.    Conclusion Fromthe historyto theera now, brandidentitydesignSingaporeplayeda major roleincommunicatingintentions. Consideringthe pathahead,it’s quiteimaginable. Brands are certainly goingto be more pervasive. Theimportance of brandidentitymay generate valueto the companies unbelievably.

6. Abouttheauthor VisitusifyouhaveanyrequirementinBrandidentitydesign SingaporeOR BrandIdentitywebdesignServices.