Sensory Branding: The Power of Scent Marketing
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Scent marketing is a powerful, often underutilized tool in the branding arsenal. By strategically using fragrances, businesses can create deep emotional connections with customers, enhancing their overall experience. The right scent can evoke memories, influence moods, and even boost sales by making spaces more inviting and products more desirable. From retail stores to hotels, scent marketing helps build a unique, multi-sensory brand identity that resonates long after customers leave, fostering loyalty and encouraging return visits. https://ukscentltd.com/
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Sensory Branding: The Power of Scent Marketing
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