SEO and Link-Building Techniques for 2010

1. SEO and Link-Building Techniques for 2010 Thursday, January 14–2010 1 PM EDT Speaker: Rand Fishkin, CEO, SEOmoz.org

2. Viewing Tips Turn Off Pop-Up Blockers Technical difficulties? Click on “Help?” link Use Q+A box Submitting questions to speaker Q+A session at end of webcast Use “Ask a Question” box to submit questions Send questions at any time

4. Rand Fishkin, CEO, SEOmoz.org Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

5. SEO and Link-Building Techniques for 2010 Thursday, January 14–2010 1 PM EDT Speaker: Rand Fishkin, CEO, SEOmoz.org

6. Content in this Webinar • Long-Term vs. Short-Term Links • Strategies for Link Building w/ Viral-Targeted Content • Incenting Your Audience to Create Links for You • Scalable Partnerships & Licensing • Manual Link Acquisition Opportunities

7. Long-Term vs. Short-Term Links

8. Short-Term Link Value • Real-time links (Twitter & Facebook) • Social news links (Digg, Reddit, Delicious) • Manipulative tactics engines may devalue • New/emerging sites that may falter/disappear

9. Long-Term Link Value • Links on trustworthy web pages that stick around • Blogs, forums, news & content sites • Established partners, customers, personal sites • Content licensers & re-publishers

10. Polling Question 1 • All websites benefit from link building; what I need to learn next is: • how to get more links myself • how to get better links myself • how to hire a good link building company • how to generate viral marketing for generating inbound links • how to out-link bigger budget competitors

11. Link Building w/ Viral Targeted Content

12. Linkbait & Viral Campaigns

13. Why do People Link to Content?

14. It Evokes a “Need to Share” Emotion Pride Anger Excitement Surprise Envy Citation Thoughtful Confusion

15. Link-Targeted Content Process

16. Make it Easy to Share

17. Make it Easy to Share

18. Examples of Successful Viral Content http://www.boston.com/bostonglobe/ideas/CIA_illusion/

19. Examples of Successful Viral Content http://learn.genetics.utah.edu/content/begin/cells/scale/

20. Examples of Successful Viral Content http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/

21. Polling Question 2 How do you manage your site’s SEO? In-house SEO team In-house SEO person Use an SEO company I work for an SEO company

22. Incenting Your Audience to Create Links for You

23. Links via Embedded Content

24. Give Your Users Ownership

25. Give Them an Ego Boost

26. Give Them Badges!

27. Scalable Partnerships & Licensing

28. Content, Technology & API Licensing

29. Partnerships, Exchanges & Trades

30. Examples

31. Manual Link Acquisition Opportunities

32. Manual Link Submissions/Requests

33. Choose Sites that are High Value

34. Make the Links Natural Contributed design!

36. Questions? • http://www.verticalmeasures.com/ http://searchmarketingnow.com webcasts@searchmarketingnow.com http://twitter.com/SMNWebcasts Next SMN webcast – January 19th, PPC Testing & Optimization 2010: Best Practices