The Vital Role of Social Media in White Label Online Reputation Management

1. August 2, 2017 The Vital Role of Social Media in White Label Online Reputation Management In the digital age, consumer perception alone can make or break a brand. Marketers and business owners have their work cut out for them if they want to protect their brands against reputation risks, because for better or worse, such risks play out in real time on social media. As an SEO reseller, you can be tasked by your client to build a social media presence for them. Today, social media is not just for making new friends, but also a medium for anything and Page | 1

2. everything around marketing, advertising, and promotion. It has become a powerful tool for promoting brands, communicating with customers, and initiating damage control when complaints and negative feedback threaten to damage the brand. Social media reputation is important Many businesses fail to see that a solid, trustworthy, and reputable presence on social media can spell the difference between booming success and closing up shop. If your client’s profits are at a standstill and they can’t seem to achieve your goals, it’s time to look at their business from their customer’s perspective and see what they see. To do that, you need to initiate two key marketing steps with your client on social media: one, ask for reviews and two, engage in reputation marketing. The tips below should help you keep these steps on track after you implement them: ●Establish a presence on the most popular social media sites relevant to your client’s business ●Never post fake comments or reviews ●With data gathered from customer input, recommend the necessary changes to your client’s operations that will help them achieve glowing reviews consistently ●Address complaints with empathy and efficiency These days, not having an active presence on social media is like having no phone number for customers to use--you’re basically driving all your customers to the competition. By helping your clients establish a connection with their customers online through social media, and managing that connection effectively for the long term, you can turn conversations about their brand into knowledge that can help you build a solid brand reputation. Help with social media reputation People view social media channels such as Facebook and Twitter as social tools to talk to other people they know, and not as the marketing machines that businesses consider them to be. As such, they don’t look at your posts as advertisement and are instead inclined to hear what you have to say. Page | 2

3. If you ever need assistance in this regard, white label online reputation management firms like Virtual Group can equip you with the resources you need to provide your clients with competent social media representation. About Virtual Group: Virtual Group is a white label company with the social media marketing expertise, experience, knowledge, and tools needed to help your clients succeed in this particular aspect of the online marketing realm. We build and maintain online environments and actively engage audiences on social media as well as other digital platforms. We can help you write and design custom content for your client’s social media sites and websites that speak to their audience in a personal way. Source: 7 Ways Social Media Can Improve Your Online Reputation Management, SocialMediaToday.com Page | 3