Dashboard Transformed Leading Insurance Lead Generation Campaigns

1. Dashboard Transformed Leading Insurance Lead Generation Campaigns In the fast-paced digital world of today, videos are rapidly becoming among the most powerful tools for brands desiring to generate leads. No matter whether you are looking to promote a new product, improve brand awareness, or simply connect with potential customers, video campaigns provide a wealth of benefits, especially when executed through companies like VSPAGY. Interactive and personalized videos are often used for recruitment processes as well. With VSPAGY, diverse types of companies, including insurance firms, can seamlessly execute lead generation campaigns. It allows enterprises to interact with prospective customers by using categorization and customer data, as the particular demands, problems, or hobbies of the target audience can be incorporated into a video. Video personalization and interactivity enabled by VSPAGY help magnetize the attention of prospective customers, ultimately improving conversion rates. The viewers can get customized ideas or suggestions by responding to a series of inquiries in the video. VSPAGY had created a personalized video interactivity campaign for a recruitment drive of a renowned and well-established insurance agency, which provides a gamified experience to the viewers. VSPAGY created a lead generation campaign, where with just a single video, the insurance company was able to distribute personalized video interactivity streams at scale to individuals simultaneously via SMS. Here is how VSPAGY approached the campaign: • Each video started with the name of the viewer, and guided them through the instructions to play the game. This enabled the corporate marketing video to become more interesting and relevant. • The prospect agent advisors of the insurance company were able to interact with clickable buttons which were present in the video. The viewers were prompted to initiate the game by clicking on [Let's find out] button. • The element of 'spectrum of happiness' appeared alongside the questions as videos started to play. • Individuals had to respond to a series of questions by selecting an emoji. They were able to easily navigate the previous and next questions with the help of simple [next] or [go back] buttons. • Based on the response provided for each question, their individual spectrum of happiness displayed colours either partially or fully. • The videos helped prospective agent advisors of the insurance company to check what their final 'spectrum of happiness' looks like when they click on [Get report]. • By simply clicking on [Give a call] and/or [get a call back] on the video, individuals were able to show interest in work opportunities as agent advisor. The campaign created and executed by VSPAGY for the leading insurance company got more than 25% unique views amongst all recipients who were sent the message, along with impressive engagement CTAs and referrals percentage. The video analytics dashboard of VSPAGY, on the whole, managed to effectively transform the recruitment and lead generation campaign of the company. Engagement is the key when it comes to generating leads. The more engaged the target audience is with the brand, the more likely they are to convert, and this is where videos created through VSPAGY truly shine. www.vspagy.com