Top Digital Marketing Company | Way Max Solutions | Whitefield | Bangalore | India

2. Way Max Solutions Way Max Team is an IT service company delivering end-to-end solutions & services to its customers worldwide in Software Development, Android and IOS Application Development, Data Processing, Data Base Conversion, Web Solutions and Digital Marketing (SEO,SMO,SMM,SEM,PPC, Google AdWord) and IT related Industry, headquartered in Bangalore, India. We integrate our infinite experience across industry sectors with world-class technology and state-of-the-art infrastructure for cost effective solutions.

3. Way Max Solutions Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

4. Way Max Solutions

5. Way Max Solutions

6. Way Max Solutions Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. More info visit @ http://www.waymaxsolutions.com/

7. Way Max Solutions The 7 big categories of Digital Marketing are: 1.Search Engine Optimization (SEO) 2.Search Engine Marketing (SEM) 3.Content Marketing 4.Social Media Marketing (SMM) 5.Pay-Per-Click advertising (PPC) 6.Affiliate Marketing 7.Email Marketing

8. Way Max Solutions Digital Marketing Strategy

9. Way Max Solutions Search Engine Optimization : is the process of improving the visibility of a website on organic search engine result pages(SERPs),by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

10. Way Max Solutions Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

11. Way Max Solutions SEM - Search Engine Marketing

12. Way Max Solutions Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

13. Way Max Solutions Content marketing

14. Way Max Solutions Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. The key word here is valuable. Why Content Marketing? Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business. First we need to understand the four steps of the buying cycle: 1.Awareness 2.Research 3.Consideration 4.Buy

15. Way Max Solutions Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Marketing is impossible without great and quality content in Digital marketing, Regardless of what type of marketing tactics you use, content marketing should be part of your Business, not something separate. Quality content is part of all forms of marketing strategies: “Social media marketing, SEO, PR,PPC, Inbound marketing, Content strategy.”

16. Way Max Solutions Social Media Marketing (SMM)

17. Way Max Solutions Social media marketing (SMM) is an Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. And also refers to techniques that target social networks and applications to spread brand awareness or promote particular products.

18. Way Max Solutions Social media marketing campaigns usually center around: • Establishing a social media presence on major platforms • Creating shareable content and advertorials • Cultivating customer feedback throughout the campaign through surveys and contests Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

19. Way Max Solutions Pay-per-click advertising (PPC)

20. Way Max Solutions Pay Per Click [PPC] is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays or inorganic results, if a web user clicks on their ad. Hence the title, ‘pay per click.’ When our clients ask us to define Pay Per Click, PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking in the google.

21. Way Max Solutions Email Marketing

22. Way Max Solutions Basically the use of email to promote products and services. a better Email Marketing definition is the use of email to develop relationships with potential customers or clients. Email Marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail​ except that instead of sending mail through the postal service, messages are sent electronically via email.

23. Way Max Solutions Why is an effective email marketing strategy so important? : An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. 5 tactics for a better email marketing strategy • Personalize your messages. • Segment your subscribers • Send mobile friendly emails • Test copy, design and buttons • Automate email campaigns when possible

24. Way Max Solutions Affiliate Marketing

25. Way Max Solutions Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor, customer or client brought by the affiliate's own marketing efforts. The industry has four core players: merchant, network, publisher,customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

26. Way Max Solutions Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic Search engine optimization (SEO), Paid Search engine marketing (PPC – Pay Per Click), Email marketing, Content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

27. Way Max Solutions Conclusion : Digital Marketing is about utilizing Digital Technology to achieve marketing objectives. There is no essential need for Digital marketing to always be separate from the marketing department as a whole, as the objectives of both are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize the Digital technology effectively. As our recent Developing Digital Skills report showed, many marketers are now spending > 50% of their time on digital marketing activities and two of the three top job roles in marketing is digital, so clearly digital marketing is required for any business run Successfully in corporate word.