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Google Hummingbird came into existence for the public on the 17th of September, 2013. This new model is intended to make search engines more directed toward conversational search and User intent rather than keyword-based search.
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The goal is to provide results that actually answer the question
Google is changing the approach of Google search from keyword-oriented searches to intent-oriented searches, and this will have a significant impact on the ranking of a website.
Hummingbird uses semantic search i.e. it considers the meaning of the query and gives results catching up the meaning with content strategy. Ostensibly, the goal here is to give out results that are accurate and relevant.
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