Brand notes of perfect diary

1. Brand notes of perfect diary Brand Story Perfect Diary is committed to exploring European and American fashion trends, and combining the facial and skin characteristics of Asian people, it is dedicated to developing a series of high-quality, well-designed and easy-to-use cosmetics products for the new generation of women. Support China's fashion industry and aim to build a Chinese Beauty Icon with international influence. Brand concept The brand meaning of perfect diary is unlimited beauty. The brand concept of perfect diary advocates that the younger generation should not be bound by external labels, but strive to break through themselves, actively explore more possibilities in life, and meet better people. Brand Vision Become the creator and leader of the new future of beauty makeup, so that everyone can freely choose beauty, easily realize beauty, and discover the infinite possibilities of life Brand mission Perfect diary focuses on the exploration, reconstruction and expression of beauty, providing a beauty experience that is accessible and beyond expectations Brand values Perfect Diary is dedicated to developing a series of cosmetics products for young women. The crowd, the post-90s and post-90s groups, pursue personalized aesthetic and consumption trends and change Product introduction Light Shadow Galaxy Nine Color eye shadow Disk Perfect Diary X China National Geographic Co Name Limited eye shadow Perfect Diary X Discovery Twelve Color Animal eye shadow eye black Lip Glaze Small Black Diamond lipstick High Light powder Brush Double Color powder blusher Cream Air Cushion Cream liquid foundation Makeup Remover Perfect Diary X Metropolitan Museum Lipstick Small Pink Diamond Lipstick Perfect Diary Collector Series Mosaic Monochrome eye shadow Advertising image Very young, pay attention to personalization, pay great attention to the tonality and personality of the product, invite celebrity spokesmen, highly in line with the image of target customers Target user

2. Most of the employees of Perfect Diary are post-90s and post-90s, highly consistent with the target users, who are immersed in social media. The target users (all around the target group - girls aged 18 to 28) are very familiar with the trend of market development and have a keen sense of the market. They have launched the animal eye shadow series that are loved by fans. Therefore, in the past Double 12 event, fans were caught off guard by the speed at which the eye shadow with Christmas flavor sold out. product design Perfect diary product development pays attention to in-depth details, and will also achieve perfection in details. For example, the first grid inside is stamped with animal footprints to fit the theme. Highly consistent with the image of target customers