The 16th winning product of Inspur Product Award is perfect diary beauty

1. The 16th winning product of "Inspur Product Award" is perfect diary beauty As of 24:00 on November 11, "Perfect Diary" had a total sales of more than 600 million, ranking first in the category of Tmall cosmetics. In 2019, they were the first Chinese brands in the history to rank the top of Tmall's "Double 11" cosmetics list, which can be called "the light of Chinese products". Founded in 2017, Perfect Diary is a brand of Guangzhou Yixian E-commerce Co., Ltd. In less than three years, perfect diary beauty has quickly occupied the first place of the national cosmetics brand. In the "Wave Making Plan" launched by us in August this year, the perfect diary devoted to building a new Chinese brand is the first Chinese brand that attracts the most attention of all. The most frequent description of users when nominating the perfect diary beauty is "high cost performance and strong sense of design". The eye shadow disc launched by Perfect Diary and China National Geography was launched in 2019. After its debut, the number of readers of microblog related topics exceeded 180 million, which attracted widespread attention. In 2019, Perfect Diary and Discovery launched the co branded eye shadow disc, which is very popular with consumers. They want to co brand with foreign humanistic IP, and Chinese culture has a long history. They want to explore some cooperation possibilities. But there are already too many products based on the theme of "China-Chic" on the market. Perfect Diary wants to do something different. According to the research on cosmetics aesthetics and the sense of the current trend culture, the Perfect Diary came up with the idea of integrating the great rivers and mountains of the motherland into the eye shadow plate, and interpreting the nimbleness of the motherland with the eye shadow plate. At that time, National Geographic of China had created the IP of "China Beauty". In the first issue of the magazine, the traditional color of China and some cultivated land features were combined to create a set of surrounding areas, which was very popular. So the perfect diary found Discovery. As a co-branded product, Perfect Diary does not only want to print the name of the IP on the packaging box, but also excavate the connotation and highlights behind the IP. For example, the perfect diary of this eye shadow disc hopes to integrate with the natural landscape from more details, not just in the appearance design. Therefore, when choosing the texture of eye shadow, we finally chose the "colorful meat" texture and the needle tube painting process, which is more refined and more difficult than the common process. In fact, it is not easy to combine the colors of these landforms with eye shadow. The perfect diary should take into account both practicality and innovation.

2. While considering makeup and ease of use, it should also create more possibilities for high-end users to play with makeup. When we talked about the brand of domestic products, we sometimes have a bad impression. We have not done enough in originality and creativity. However, when this product came into the market, many users reported to Perfect Diary Beauty that they had no idea that it was a creative idea that a Chinese brand could achieve. It was a strong sense of surprise. Perfect Diary hopes to be a brand that respects originality, promote industry development with innovation, and create more surprise products for consumers.