Skincare Startup with Iconic Women Leaders 2024

Skincare Startup with Iconic Women Leaders 2024 W O R L D I N D I A VOL. 02 ISSUE 04 2024 Beauty Na?on Top Twenty Trends in the Modern Personal, Skincare, and Wellness Industry Shweta Chhawchharia, Director of Nutriamore Healthcare (OPC) Pvt Ltd Harshita Chhawchharia, Director of Balster E Vehicle Private Limited Nutriamore Healthcare (OPC) Pvt Ltd Driving the MEDHZ Force in Shaping the Global Skincare Future

No magic wand will work. We have to make our efforts. It will be a long and difficult struggle for us.

A Visionary Leader at the Forefront of Future A s we stride further into the 21st century, the narrative of leadership is undergoing a profound transformation. Gone are the days when corporate boardrooms were solely dominated by men in suits. Today, we find ourselves amidst an era where visionary women are rising to the forefront of industries, steering companies towards innovation, growth, and success. Among these trailblazers stands Shweta Chhawchharia, the Director of Nutriamore Healthcare, a skincare startup, and HarshitaChhawchharia, Shweta’s sister, both of whom epitomizes the spirit of modern female leadership. In the realm of entrepreneurship, Shweta and Harshita Chhawchharia journeys are nothing short of inspiring. As the Director of Nutriamore Healthcare, Shweta, along with Harshita, has propelled the company to remarkable heights, redefining standards of excellence in the skincare industry. With their unwavering dedication, strategic acumen, and passion for innovation, Shweta and Harshita have charted a path of success that serves as a beacon of hope and inspiration for aspiring entrepreneurs, especially women, across the globe. What sets Shweta and Harshita apart as leaders is their unwavering commitment to quality, integrity, and customer satisfaction. Under their stewardship, Nutriamore Healthcare has become synonymous with excellence, delivering premium skincare products that cater to the diverse needs of consumers. Shweta's visionary approach and Harshita’s unwavering support to business has enabled the company to carve a niche for itself in an increasingly competitive market, garnering accolades and admiration from industry peers and customers alike. Editor's Beyond their professional achievements, Shweta and Harshita exemplify the essence of female empowerment and leadership. As women in a traditionally male-dominated industry, they have shattered stereotypes and glass ceilings, proving that gender is no barrier to success. Through their exemplary leadership, Shweta and Harshita are not only driving Nutriamore Healthcare towards greater heights but also paving the way for other women to realize their full potential and chase their entrepreneurial dreams. Note In today's dynamic business landscape, diversity and inclusivity are no longer mere buzzwords but essential ingredients for sustainable growth and innovation. Shweta and Harshita’s presence among the ranks of iconic women leaders in 2024 serves as a testament to the transformative power of female leadership. As we celebrate their achievements in this exclusive WomenWorld India’s edition ‘Skincare Startup with Iconic Women Leaders 2024,’ and those of other trailblazing women, let us also reaffirm our commitment to creating a world where gender equality and female empowerment are not just ideals but lived realities. With leaders like Shweta and Harshita at the helm, the future of business is indeed bright, inclusive, and limitless. Gaurav?PR?Wankhade

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Nutriamore Healthcare (OPC) Pvt Ltd Driving the MEDHZ Force in Shaping the Global Skincare Future

T‘ decisions about their skincare.‘ Skincare Startup with Iconic Women Leaders 2024 T tion, and an unwavering belief in a brighter future. They challenged the status quo, shattered glass ceilings with the echo of their footsteps, and proved that leadership knows no gender, barrier, or limit. *Natural and Gentle Ingredients: hey weren't born with crowns, but they forged their own, crafted from courage, convic- Shweta and Harshita’s story is a testament to resilience, a masterpiece painted with moments of triumph and struggles overcome. They speak of navigating doubt, defying stereotypes, and forging their destinies with grit and grace. idea of creating their product, which could help generations like Shweta and Harshita deal with various skin requirements and feed the best to the skin. that skincare solutions should be accessible to everyone. The team led by Shweta and Harshita celebrates individuals' uniqueness and designs products catering to a wide range of skin tones, types, and concerns. requirements. We empower our customers to simplify their skincare routines while achieving effective results.” MEDHZ's success is in Shweta and Harshita’s commitment to using natural and gentle ingredients. They understand the sensitivity of their customers' skin and ensure their products are free from harsh chemicals and irritants. This dedication to skin-friendly formulations enhances their products' efficacy and sets the brand MEDHZ apart in the market. Honestly, Transparent Skin Integrity “Hence, we started the journey of MEDHZ, the brand created to relish food for skin with integrity in the humblest and truest form. We use natural product extracts in our skincare, which has no harmful effects on the skin,” adds Harshita. *Education and Empowerment: At MEDHZ, they don’t just sell skincare; they understand the skin's needs and design the product accordingly. Knowing that their product helps someone feel confident, Shweta and Harshita ensure they take the science behind skincare very seriously and formulate the products with a personal connection to it. “We support Skin Integrity, believe in honesty, and are very transparent with our customers.” Food for Skin They view their role not only as a skincare provider but also as an educator. Shweta says, “Our philosophy includes a commitment to empowering our customers with knowledge about their skin and skincare routines.” Through informative content, workshops, and community engagement, they strive to equip individuals with the tools they need to make informed These women come from every corner of the globe, representing a kaleido- scope of cultures, passions, and pursuits. We see scientists peering into the mysteries of the universe, activists shattering the shackles of injustice, artists colouring the world with their vision, and entrepreneurs weaving empires of innovation. Sharing their MEDHZ journey, Shweta says, “Since our teenage years, my sister and I have been conservative in our approach to skincare products. While observing others indulging in various skincare routines, we often felt left out due to the harsh chemicals present in most products. These ingredients never suited our sensitive skin, and the products often targeted only one issue at a time, making them unsuitable and costly. We yearned for products that could address multiple concerns like pigmentation, dark spots, and acne simultaneously, providing a comprehensive solution tailored to our needs.” *Inclusivity and Diversity: MEDHZ has emerged as one of India's best skincare enterprises. Shweta shares the guiding philosophy that has propelled their organization's success: "At MEDHZ, our customers are at the heart of everything we do. We prioritize understanding their unique skincare needs, challenges, and preferences. Our product development and customer engagement strategies focus on delivering solutions that genuinely address their concerns, fostering trust and loyalty.” MEDHZ embraces the diversity of skincare needs. The company’s philosophy is inclusivity, acknowledg- ing that beauty comes in all forms and and preferences. ‘‘ ‘‘ In the health and wellness entrepreneurship zone, the driving force behind MEDHZ, https://www.medhz.in/ of the fastest emerging Global Skincare Brands, are two iconic women leaders, Shweta Chhawchharia, the Director of Nutriamore Healthcare (OPC) Pvt Ltd and Harshita Chhawchharia, Director of Balster E Vehicle Private Limited. , one Over the years, growing up with this want and longing to pamper their skin with the best product gave birth to the Harshita explains, “Our philosophy revolves around creating products that simultaneously cater to multiple skin At MEDHZ, our customers are at the heart of everything we do: We priori?ze understanding their unique skincare needs, challenges

‘ *Affordability Without Compromise: Research-Backed Solutions *Collaboration with Experts: *Customer Feedback and Engagement: *Employee Training and Development: friendly solutions, we ensure that individuals from all walks of life can experience the benefits of MEDHZ skincare.” ‘‘ Shweta and Harshita ensure their skincare company stays adaptable and ahead of industry trends by maintaining a dedicated team of experts. This team collaborates with industry leaders in raw materials, composition, and packaging, constantly experimenting and developing new formulations. They remain flexible in incorporating innovations from new entrants into their products to provide clients with the most effective solutions. MEDHZ collaborates with dermatologists, skincare experts, and scientists. These partnerships allow the team to leverage their expertise, stay informed about breakthroughs in skincare research, and incorporate the latest scientific findings into their product formulations. “Expert input ensures that our solutions are innovative and backed by scientific rigour,” adds Shweta. Harshita adds that they believe that quality skincare should be accessible to all. Their guiding philosophy involves maintaining affordability without compromising on the effectiveness of their products. “By offering budget- They actively seek and value customer feedback. “Regular engagement with our customers through surveys, reviews, and social media helps us understand their evolving preferences and concerns,” says Harshita, adding that by incorporating customer insights into their product development process, they ensure that their solutions are aligned with real-world needs. They invest in training and developing their team to keep them updated on industry trends and advancements. This ensures that their staff is well-equipped to contribute to ideating and developing innovative skincare solutions. Continuous education is key to fostering a culture of innovation within the organization. and truest form.‘‘ *Sustainability and Ethical Practices: MEDHZ is committed to environmental sustainability and ethical business practices. The team sources responsibly use eco-friendly packaging and actively contributes to initiatives that promote a healthier planet. Their customers appreciate team MEDHZ’s dedication to sustainability, aligning with their values and contributing to the brand's overall success. *Digital and Technological Integration: *Continuous Product Development: *Agile Manufacturing and Supply Chain: We started the journey of brand MEDHZ to relish food for skin with integrity in the humblest *Market Research and Trend Analysis: Their commitment to innovation is reflected in their continuous product development efforts. They invest in research and development to create new formulations that address evolving skincare needs. This involves exploring novel ingredients, refining existing products, and introducing cutting-edge solutions that set MEDHZ apart from competitors. Embracing digital tools and technologies is vital to staying ahead of industry trends. MEDHZ leverages data analytics, artificial intelligence, and other digital solutions to analyze consumer behaviour, predict trends, and optimize its marketing strategies. “This tech-driven approach enhances our ability to adapt to changing market dynamics,” says Shweta. MEDHZ maintains an agile manufacturing and supply chain infrastructure. This flexibility allows them to respond quickly to changes in demand and adapt to shifts in the market. An agile supply chain also enables them to introduce new products promptly, keeping their offerings fresh and in line with emerging trends. Harshita informs, “We conduct thorough market research and trend analysis to stay informed about the latest developments in the skincare industry.” This includes monitoring consumer preferences, emerging ingredients, and technological advancements. By understanding market trends, they anticipate shifts in demand and tailor their product offerings accordingly. *Continuous Innovation and Adaptability: The skincare industry is dynamic, and its philosophy emphasizes continuous innovation and adaptability. “We stay ahead of emerging trends, incorporate cutting-edge research, and regularly update our product offerings to meet the evolving needs of our customers,” says Shweta.

we are responsible for conserving ‘ *Participation in Industry Events: *Innovation in Product Development ~Customer Service Excellence: Shweta adds, “Our commitment to customer service excellence is paramount. Responsive and helpful customer service addresses customer queries promptly and contributes to a positive overall experience with our brand.” ~Agile Response to Feedback: Rapid response to customer feedback is a cornerstone of their strategy. Whether addressing concerns or incorporating positive feedback, their agility ensures that MEDHZ solutions are continually refined to align with customer expectations. By carefully balancing innovation with a deep understanding of customer needs and experience, MEDHZ aims to create skincare solutions that push the boundaries of innovation and resonate with and delight its customers. “This customer-centric approach ensures that our innovations are purposeful and aligned with the desires and expectations of those we serve,” says Shweta. Coming from a family business background, we value a collaborative leadership style, treating our team like family. We encourage open discussions and empower our team members to contribute their ideas, believing that success stems from collective effort rather than individual contributions.” ~Holistic Solutions: MEDHZ focuses on developing holistic skincare solutions that simultaneously address a range of concerns. This approach simplifies skincare routines for customers while offering comprehensive solutions to their varied needs. Attending and participating in industry events, conferences, and trade shows provides them valuable insights into emerging trends and innovations. It also offers networking opportunities, allowing us to connect with other industry leaders, experts, and influencers, fostering collaborations and staying informed about industry advancements. An Iconic Family Brand ~Transparency and Authenticity: MEDHZ values transparency and authenticity. Clear communication about their product formulations, sourcing practices, and sustainability efforts builds customer trust, enhancing their overall experience. *Monitoring and Metrics ~Natural and Gentle Formulations: Team MEDHZ’s commitment to using natural and gentle ingredients reflects their understanding of customer preferences for clean beauty. “We integrate innovative, science-backed formulations that prioritize efficacy while maintaining a skin-friendly and non-irritating profile,” says Harshita. ~Data Analytics: Leveraging data analytics, the team monitor customer behaviour, preferences, and purchasing patterns. This data-driven approach helps them make informed decisions about product development and customer engagement strategies. The essence of skincare lies in bringing innovation and advancements to the niche. According to Shweta, skincare is something very close to you. It gives you the confidence you need to face the world. “Thus, we have to be very careful and passionate about it. We have to deal with a vast variety of skin types and understand the requirements of each one. We need to deeply understand the essence of it as our own and then innovate our composition and product based on that. If we can personally listen to the skin's needs, then we can offer the best solution, meet the customers' expectations, and give them the most effective experience.” Busting the Chemical Myth *Environmental and Ethical Considerations: Sustainability and environmental responsibility are crucial aspects of modern healthcare. Shweta and Harshita, too, believe that sustainability is creating an environmentally friendly fair world. “For the same, we use the available resources efficiently and wisely. We’re very particular about using very mild chemicals in our products to save the environment; 'chemical free is a delusion. Being a part of this universe, MEDHZ recognizes the importance of sustainability and ethical practices in the skincare industry. By staying attuned to environmental concerns and ethical considerations, the team proactively integrate eco-friendly practices into their operations, ensuring that the brand remains aligned with evolving consumer values. *Iterative Improvement ~Iterative Product Enhancement: Harshita mentions, “We view product development as an iterative process. We continuously enhance and refine our products based on customer feedback and market trends. This approach allows us to stay ahead in innovation while meeting evolving customer expectations.” ~Performance Metrics: Establishing key performance indicators (KPIs) related to customer satisfaction, product efficacy, and market share allows them to quantitatively measure their success in meeting customer expectations and delivering a positive experience. ~Adapting to Scientific Advance- ments: Staying informed about scientific advancements in skincare allows them to incorporate cutting- edge technologies and ingredients. Adopting innovations with a proven positive impact ensures that their solutions are at the forefront of skincare science. rou?nes. ‘‘‘‘ By combining these strategies, MEDHZ aims to stay adaptable, innovative, and at the forefront of the skincare landscape. Harshita insists, “Our commitment to continuous improvement and anticipation of industry trends allows us to provide our clients with cutting-edge solutions that cater to their evolving skincare needs.” *Understanding Customer Needs *Customer Experience ~Customer Feedback: They actively seek and listen to customer feedback through various channels, including surveys, reviews, and social media. “Understanding their concerns, preferences, and experiences is fundamental to tailoring our solutions to meet their needs.” ~Educational Resources: MEDHZ places a strong emphasis on educating customers. Providing informative content on their website, hosting workshops, and offering skincare guides empowers customers to make informed choices that align with their specific needs. Our philosophy includes a commitment to empowering our customers with knowledge about their skin and skincare Collaborative Leadership Shweta and Harshita’s iconic leadership style is often recognized as an inspirational force behind your company's achievements. Shedding light on their approach to leadership and team building within the organization, they say leaders should be adaptive and flexible in working with their teammates. “While we provide inspiration, it's our dedicated team that drives our company's achievements. ~Market Research: Continuous market research allows them to stay attuned to evolving customer expectations and industry trends. By understanding market dynamics, they anticipate shifts in demand and align their innovations with the ever- changing needs of their customers. ~Accessible Pricing: While focusing on innovation, the team remains mindful of offering products at accessible price points. This ensures their innovative solutions are available to a broad customer base, maintaining inclusivity and affordability.

environmental impact.‘ ~Eco-Friendly Packaging: Their packaging is designed with sustainability in mind. They use recyclable materials and strive to minimize packaging waste. This includes minimalistic packaging, avoiding unnecessary plastic, and encouraging customers to recycle. their supply chain for efficiency, choosing local suppliers when possible, and implementing energy- efficient practices in their manufacturing processes. footprint and aligned the brand with the growing demand for sustainable beauty products. nature and making the best use of the natural products available to us without destroying nature.” to actively contribute to sustainable practices at work and in their personal lives.” strategy and guide ongoing efforts to reduce our environmental footprint,” says Harshita. *Product Development and Formu- lations *Transparency and Certification ~Innovation for Sustainability: They invest in research and development to discover innovative ways to make their products and processes even more sustainable. This commitment to innovation ensures that they stay at the forefront of sustainable practices in the skincare industry. ~Elimination of Single-Use Plastics: MEDHZ took a bold step by eliminat- ing single-use plastics from its packaging entirely. This included removing plastic wraps, pouches, and other non-recyclable materials from product packaging. The company embraced a commitment to a plastic- free environment, contributing to the global effort to reduce plastic pollution. *Corporate Initiatives ~Transparency in Practices: MEDHZ believes in transparency. The team openly communicate their sustainability practices, ingredient sourcing, and manufacturing processes to consumers, fostering trust and accountability. ~Natural and Eco-Friendly Ingredi- ents: MEDHZ prioritizes using natural and eco-friendly ingredients in its product formulations. This ensures the safety of its products for sensitive skin and reduces the environmental impact of sourcing and manufacturing. ~Community Engagement: MEDHZ engages with local communities, supporting initiatives that promote environmental awareness and sustainable practices. This involvement contributes to community well-being and aligns with their commitment to corporate social responsibility. *Responsible Sourcing and Manu- facturing ~Ethical Sourcing: MEDHZ is committed to ethical sourcing practices. “We collaborate with suppliers who adhere to fair labour practices, ensuring that the raw materials used in our products are sourced responsibly,” says Harshita. By incorporating these sustainability practices into its daily operations, MEDHZ aims to contribute to a healthier planet while providing customers with skincare solutions that align with their values and environmental consciousness. “Our commitment to sustainability is not just a responsibility but a reflection of our dedication to creating a positive impact on both individuals and the world around us,” says Shweta. Certifications: “Pursuing and obtaining recognized environmental certifications is part of our commitment. Whether it's certifications for eco-friendly packaging or adherence to specific sustainability standards, we seek external validation to demonstrate our dedication to environmental responsibility,” says Shweta. ~Cruelty-Free Practices: Shweta assures, “We are staunchly against animal testing. All our products are developed through cruelty-free practices, emphasizing our commitment to ethical and sustainable principles in skincare development.” ~Introduction of Refill Programs: MEDHZ introduced refill programs for its popular skincare products to promote sustainability further. Customers are encouraged to purchase refill packs, reducing the need for additional packaging and minimizing waste. This initiative resonates with environmentally conscious consumers and contributes to a circular economy model. ~Employee Education and Participa- tion: Harshita adds, “We prioritize employee education on sustainability and environmental responsibility. By fostering a culture of awareness and responsibility, we encourage our team ~Reducing Carbon Footprint: They actively work to reduce their carbon footprint. This includes optimizing *Waste Reduction and Recycling a myth. ‘‘‘‘ ~Waste Reduction Programs: MEDHZ implements waste reduction programs within its facilities. This includes proper waste segregation, recycling initiatives, and a commitment to minimizing waste generation during manufacturing. Racing to the Success Mountain ~Educational Campaigns and Workshops: The Green Beauty Initiative extended beyond product changes to include comprehensive educational campaigns and workshops. MEDHZ launched initiatives to raise awareness about the environmental impact of skincare products and the importance of making sustainable choices. These campaigns were conducted online and offline, engaging customers and the wider community. When probed about what kind of success they achieved as a brand and company, Shweta says they are too new in this field and still have a long way to go to achieve the desired success. “We are still learning daily and implementing our knowledge in our products. We as a team are committed to excellence and innovation and provide the best to our clients.” ~Circular Economy Practices: The team explores circular economy practices, aiming to design products and packaging that can be reused, recycled, or repurposed. This holistic approach ensures that the entire lifecycle of their products aligns with sustainable principles. Our team is very par?cular about using very mild chemicals in our products to save the environment as ‘chemical free’ is *The Green Beauty Initiative ~Carbon-Neutral Operations: MEDHZ undertook measures to offset its carbon footprint and achieved carbon-neutral operations. This involved investing in renewable energy sources and energy-efficient technologies and participating in carbon offset programs. The commitment to carbon neutrality reflects MEDHZ's dedication to mitigating its ~Transition to Sustainable Packag- ing: MEDHZ initiated a comprehensive transition to sustainable packaging for all its products as part of the Green Beauty Initiative. It replaced traditional packaging materials with eco-friendly alternatives like recyclable paper and glass. This reduced their environmental *Continuous Improvement ~Regular Environmental Audits: MEDHZ conducts regular environmental audits to assess its impact and identify areas for improvement. “These audits inform our sustainability

~Community Plantation Drives: As part of its corporate social responsibility within the Green Beauty Initiative, MEDHZ organized community plantation drives. These initiatives aimed to give back to the environment by planting trees, promoting biodiversity, and creating green spaces in collaboration with local communities. ~Consumer Engagement Platforms: To involve customers in the sustainability journey, MEDHZ created dedicated online platforms, and newsletters focused on green beauty tips, eco-friendly practices, and updates on the company's sustainability initiatives. This engagement educated consumers and fostered a sense of shared responsibility. *Data Analytics and Personalization ~Skill Enhancement Opportunities: Employees are encouraged to identify areas relevant to their roles for skill enhancement. MEDHZ supports them in pursuing courses, workshops, and certifications contributing to their professional growth. By integrating sustainability into the core of its operations, MEDHZ demonstrated a commitment to excellence and innovation and showcased how the skincare industry can be a force for positive environmental change. The Green Beauty Initiative exemplifies MEDHZ's holistic approach to excellence, where the well-being of individuals and the planet is at the forefront of its mission. exploring emerging technologies in the skincare industry. “By staying at the forefront of innovation, we ensure that our products and services align with the latest technological advancements.” ~Customer Relationship Manage- ment (CRM): MEDHZ utilizes CRM systems to manage customer interactions, track preferences, and analyze purchasing patterns. This data-driven approach allows the team to personal- ize marketing efforts, recommend products tailored to individual needs, and enhance the overall customer experience. MEDHZ embraces technology across its operations, from enhancing the customer journey and personalizing experiences to optimizing supply chain management and leveraging digital marketing strategies. By staying at the forefront of technological trends, MEDHZ remains adaptable in the digital age, providing customers with a seamless and innovative skincare experience. *Career Development ~Individual Development Plans: Each employee collaborates with their manager to create an individual development plan. This plan outlines career goals, skill development objectives, and a roadmap for progres- sion within the organization. ~Collaboration with Environmental NGOs: MEDHZ actively collaborated with environmental non-governmental organizations (NGOs) to amplify its impact. By supporting and participating in initiatives led by these organizations, the company contributed to broader environmental conservation efforts. *Impact and Recognition Fostering Digital Skincare ~Data Analytics for Decision- Making: They employ data analytics tools to gain insights into market trends, customer behaviour, and the performance of their products. “These analytics inform strategic decision- making, helping us stay agile and responsive to evolving consumer demands.” The Green Beauty Initiative has had a transformative impact on MEDHZ, resonating with environmentally conscious consumers and setting a new standard for sustainability in the skincare industry. The initiative garnered positive attention from customers, industry peers, and environmental advocates, positioning MEDHZ as a leader in green beauty and sustainable practices. In the realm of skincare, technology plays a pivotal role in enhancing efficiency. Harshita says, “We have all evolved into a digital era, which has positives and negatives. It is up to us to analyze and use the technology best. To stay ahead in this digital work, we have to continuously churn ourselves and adapt to technology's inventions daily.” Shweta adds that their team is competent enough to understand and incorporate new technologies into their production systems. In this digital age, locating and reaching clients quickly with your products is easier. ~Promotion from Within: MEDHZ prioritizes promoting employees from within the organization whenever possible. Recognizing and rewarding internal talent fosters a sense of loyalty and motivation among the workforce. Femme Vital Force The workforce is the cornerstone of any successful skincare organization. Believing in the same, MEDHZ leadership fosters a culture of growth, skill development, and empowerment among its employees. Elaborating on it, Shweta says they are a women-led organisation and believe in allowing women in this men-driven world. “In our organization, we prioritize women in our workforce, recognizing their close connection to skincare and their natural curiosity and dedication to staying informed about skincare needs. While men also care about their skin, the skincare sector remains predomi- nantly driven by women, reflecting our workforce composition, with 90% being women.” *Social Media and Influencer Marketing *Employee Empowerment ~Social Media Platforms: MEDHZ actively engages with customers on popular social media platforms. “We leverage these platforms for marketing, customer interactions, and staying connected with the skincare community.” ~Autonomy and Decision-Making: “We believe in providing employees with autonomy and involving them in decision-making processes.” Empow- ering employees to contribute ideas and take ownership of their responsibilities creates a sense of pride and engagement. *E-commerce and Digital Presence ~User-Friendly Website: MEDHZ maintains a user-friendly website with an intuitive interface, allowing customers to browse products, access information, and make purchases seamlessly. The website is optimized for desktop and mobile devices, providing a responsive and convenient shopping experience. ~Influencer Collaborations: Influencer marketing reaches a wider audience and builds brand credibility. By collaborating with skincare influencers and experts, MEDHZ leverages the power of digital influencers to promote products and share skincare tips. ~Recognition Programs: MEDHZ has established recognition programs celebrating individual and team achievements. Employee recognition boosts morale and reinforces the value of each team member's contributions. *Continuous Learning and Develop- ment ~E-commerce Platforms: “We leverage e-commerce platforms to reach a broader audience.” By partnering with reputable online marketplaces, MEDHZ expands its digital footprint and ensures that customers can easily find and purchase its products across various channels. *Continuous Technological Innova- tion *Inclusive and Supportive Culture ~Training Programs: MEDHZ invests in regular training programs to enhance the skills and knowledge of its employees. These programs cover various aspects, including product knowledge, industry trends, customer service, and leadership development. ~Diversity and Inclusion: MEDHZ is committed to fostering a diverse and inclusive workplace. “We recognize the value of diverse perspectives and ~Research and Development: MEDHZ allocates resources to ongoing research and development,

*Flexible Work Environment sessions to facilitate open communication between employees and managers. These sessions provide constructive dialogue on performance, growth, and career aspirations. areas for improvement, which it uses to implement positive changes and enhance the employee experience. products. This crisis coincided with increased demand for skincare products as people paid more attention to self-care routines while spending more time at home. actively promote an environment where every employee feels respected and included.” family, supporting each other through thick and thin. In challenging times, we come together, share opinions, and provide support to make the best decisions for the situation at hand.” ~Flexibility and Remote Work: Recognizing the changing nature of work, MEDHZ offers flexible work arrangements, including remote work options. This flexibility enables employees to balance work and personal responsibilities effectively. ~Mentorship Programs: Mentorship programs connect experienced employees with those seeking guidance and career advice. This collaborative approach encourages knowledge transfer and provides a support system for professional development. By prioritizing continuous learning, career development, empowerment, and fostering a supportive work culture, MEDHZ aims to create an environment where employees can thrive both professionally and personally. The firm's commitment to the growth and well-being of its workforce reflects its belief that a motivated and empowered team is crucial for achieving organizational success in the skincare industry. ~Transparent Communication Channels: Transparent communication is maintained through various channels, including town hall meetings, newsletters, and internal forums. Keeping employees informed about company updates and plans enhances their sense of belonging and involvement. *Key Challenges Harshita recalls that mistakes and errors are bound to happen while starting the business from scratch and growing the same. “In tough times, we recognize our frustrations but swiftly move past them. With a focus on results, we aim to deliver products that bring smiles to our clients' faces, cherishing the journey toward achieving our goals.” ~Ingredient Shortages: “Critical ingredients for some of our best-selling products were in short supply due to disruptions in the global supply chain.” *Employee Assistance Programs *Wellness and Work-Life Balance ~Employee Assistance Programs (EAP): MEDHZ provides EAPs to support employees facing personal or professional challenges. These programs offer counselling services, resources, and assistance to promote well-being. ~Increased Demand: The heightened demand for skincare products during the crisis created additional pressure to meet customer expectations and maintain product availability. ~Wellness Initiatives: MEDHZ prioritizes employee well-being through wellness initiatives. This includes mental health support, fitness programs, and flexible work arrangements contributing to a healthy work- life balance. *Corporate Social Responsibility (CSR) Engagement Acing Adversities Challenge:Supply Chain Disruption During a Global Crisis ~Community Involvement: MEDHZ encourages employees to participate in CSR initiatives. Engaging in community service projects contributes to social causes and fosters a sense of purpose among employees. ~Logistical Challenges: Frequent changes in shipping regulations and delays in transportation further complicate the logistics of acquiring and transporting essential ingredients. As a leader in India's skincare sector, MEDHZ has faced its share of challenges. Sharing times when her team's resilience and ingenuity triumphed over adversity, Shweta says, “Our team functions as an extended *Continuous Improvement Context: During a global crisis, there was a significant disruption in the supply chain, affecting the timely sourcing of key ingredients for several of MEDHZ's popular skincare *Transparent Communication ~Employee Surveys and Feedback: MEDHZ conducts regular employee surveys to gather feedback on the work environment, job satisfaction, and ~Regular Feedback Sessions: MEDHZ conducts regular feedback

operations.‘ *Resilience and Ingenuity -Communicating Transparently with Customers: Transparent communication became a key focus. MEDHZ proactively communicated with customers about potential delays, ingredient substitutions (where applicable), and the steps to ensure product quality. This transparency helped manage customer expectations and build trust. *Positive Outcomes ~Improved Supply Chain Resilience: Lessons learned from this challenge prompted MEDHZ to enhance supply chain resilience. This involved implementing more robust risk mitigation strategies and contingency plans to navigate future disruptions better. *Safety and Clean Beauty -Virtual Skincare Consultations: To provide personalized and prolonged skincare solutions, MEDHZ offers virtual skincare consultations. Custom- ers can connect with skincare experts remotely, receiving advice tailored to their needs and long-term goals. -Diversification of Suppliers: “The procurement team quickly adapted by diversifying our network of suppliers.” This strategic move helped secure alternative sources for essential ingredients and reduced dependency on a single supply chain. ~Strengthened Supplier Relation- ships: Diversifying the supplier base led to stronger and more resilient relationships with multiple vendors. This addressed immediate challenges and positioned MEDHZ to navigate future disruptions better. -Natural and Safe Formulations: MEDHZ strongly emphasises clean beauty. Its skincare formulations prioritize natural and safe ingredients, avoiding harsh chemicals that may pose risks to skin health. This commitment aligns with the growing demand for skincare products contributing to overall safety and well-being. *Security and Trust *Key Takeaways -Local Sourcing and Production: MEDHZ explored opportunities for local sourcing of certain ingredients and collaborated with local suppliers. This not only addressed immediate shortages but also contributed to supporting local businesses. ~Innovation in Product Formula- tion: The experience led to innovation in product formulation. Some of the temporary changes proved to be successful, introducing new variants and improved formulations based on customer feedback. -Transparent Communication: MEDHZ prioritizes transparent communication with customers. Clear information about product formulations, sourcing practices, and safety measures is provided to build trust and confidence in the brand. -Customer-Centric Approach: The customer service team was crucial in addressing customer inquiries and concerns. They actively engaged with customers, providing timely updates, offering solutions, and demonstrating empathy during this challenging period. The experience reinforced the importance of adaptability, collaboration, and a customer-centric mindset. It showcased the resilience and ingenuity of the MEDHZ team in the face of adversity. “By turning challenges into opportunities for improvement and innovation, we emerged from the crisis with valuable lessons learned and a stronger foundation for future success in India's skincare sector,” says Harshita. -Cruelty-Free Practices: All MEDHZ products are developed through cruelty-free practices, ensuring its commitment to ethical and safe beauty extends to animal welfare. -Agile Product Formulation: The research and development team demonstrated agility by reformulating certain products to temporarily accommodate alternative ingredients without compromising quality or effectiveness. This flexibility allowed us to continue production during the supply chain disruptions. ~Enhanced Customer Loyalty: Transparent communication and a customer-centric approach during the crisis strengthened the bond with our customer base. Many customers expressed appreciation for the honesty and dedication demonstrated by MEDHZ. women.‘‘‘‘ *Overall Well-Being -Product Safety Testing: Rigorous product safety testing is a standard practice at MEDHZ. Before products reach the market, they undergo thorough testing to ensure efficacy, safety, and adherence to quality standards. -Collaboration Across Departments: The challenge prompted increased collaboration across departments. Teams worked closely to share insights, find innovative solutions, and support each other in adapting to the dynamic circumstances. -Holistic Skincare Solutions: MEDHZ's product range is designed to offer holistic skincare solutions. “Rather than focusing solely on cosmetic concerns, our formulations consider overall skin health and well- being.” This approach addresses issues such as hydration, inflammation, and protection against environmental stressors. Shweta adds, “Fortunately, we always wanted to start our journey to invent- ing the skincare which becomes a part of the daily lives of everyone, but it was only after COVID-19 that we were able to gather our resources and kickstart the journey. Thus, we have learned much from the pandemic and tried to implement the best for our clients and team members.” *Innovation in Skincare Technology -Advanced Formulations: MEDHZ invests in research and development to incorporate advanced skincare technologies into our formulations. This includes using innovative ingredients and technologies that contribute to improved skin health and long-term benefits. -Mental Health and Self-Care: Recognizing the connection between skincare and mental health, MEDHZ promotes self-care as an integral part of skincare routines. Educational resources, content, and product messaging emphasize the importance of self-care for overall well-being. Naturally Caring for Your Wellness *Sustainable Practices Today, every skincare business goes beyond the physical realm, touching on aspects like safety, security, wellbeing, prolonged healthcare solutions and more. Accepting the same, Harshita says they keep their products skin- friendly and try not to use chemicals that are harsh on them. “Personally, we have suffered the same in our teenhood. Since we use natural extracts in our products, it makes them safe and secure for the skin.” We have 90% of our workforce as -Environmental Well-Being: MEDHZ integrates sustainability into its practices, contributing to environmental well-being. This involves eco- friendly packaging, responsible sourcing, and initiatives to minimize the environmental impact of our *Prolonged Healthcare Solutions -Collaboration with Skincare Experts: MEDHZ collaborates with skincare experts, dermatologists, and professionals to develop products that offer prolonged healthcare solutions. This involves creating formulations that address immediate concerns and contribute to long-term skin health.

*Customer Education and Empow- erment *Sustainability and Responsibility *Technology Integration ~Inclusive Leadership: The company aspires to maintain an inclusive leadership approach, ensuring that diverse perspectives are valued, and every team member feels empowered to contribute to the company's success. *Positive Impact on Society with honesty with their clients and team members, working in a supportive environment which makes our team members feel at home and being good to the skin, which speaks volumes, are the pillars on which they stand and which will help them go a long way in the coming years ~Environmental Stewardship: MEDHZ is committed to advancing its sustainability initiatives. The vision includes further reducing the environmental footprint through eco-friendly packaging, responsible sourcing, and ongoing efforts to contribute to environmental conservation. ~Tech-Driven Solutions: The company aspires to leverage technology for enhanced customer experiences. This includes the integration of augmented reality for virtual product try-ons, artificial intelligence for personalized recommendations, and other tech-driven solutions that enhance the online shopping journey. ~Health and Well-Being Initiatives: MEDHZ envisions actively contributing to societal health and well-being initiatives. This involves leveraging its platform to promote positive lifestyle choices, self-care practices, and broader health-related causes. -Educational Resources: MEDHZ provides educational resources to empower customers with knowledge about skincare, ingredient benefits, and self-care practices. Informed consumers are better equipped to make choices that align with their overall well-being. *Continuous Learning and Adaptability *Innovation and Research ~Agility in a Changing Landscape: MEDHZ's vision includes a commitment to continuous learning and adaptability. The company aims to stay ahead of industry changes, emerging technologies, and global trends, positioning itself as a dynamic and forward-thinking player in the skincare landscape. -Community Engagement: Shweta says, “Our community engagement initiatives extend beyond product sales.” MEDHZ actively participates in conversations about overall well-being, encouraging a holistic approach to skincare within the larger community. ~Cutting-Edge Formulations: MEDHZ aims to continue pioneering cutting-edge skincare formulations. “Our commitment to research and development will lead to introducing innovative products that address emerging skincare needs and leverage advanced technologies.” ~Corporate Social Responsibility: The company aspires to deepen its impact through meaningful corporate social responsibility initiatives. This involves actively engaging with communities, supporting social causes, and contributing to society's well-being beyond skincare. ~Advocacy for Sustainable Practices: The company aspires to advocate for sustainable practices within the skincare industry, influencing industry standards and inspiring other players to prioritize environmental responsibility. ~Data-Driven Insights: MEDHZ aims to harness data-driven insights for continuous improvement. Analyzing customer data, market trends, and feedback will inform strategic decisions, allowing the company to stay agile and responsive to evolving consumer preferences. *Continuous Improvement MEDHZ's vision revolves around creating a positive and lasting impact on India's skincare landscape by embracing innovation, sustainability, and a holistic approach to well-being. MEDHZ aims to be a driving force in shaping the future of skincare in India and beyond through a customer-centric focus, responsible practices, and a commitment to continuous improvement. ~Adaptive Innovation: The skincare landscape is dynamic, and MEDHZ aspires to remain at the forefront of adaptive innovation. This includes staying ahead of industry trends, anticipating consumer preferences, and responding swiftly to changes in the market. *Customer-Centric Experience -Feedback Loops: MEDHZ values customer feedback and uses it as a vital component of continuous improvement. Regular feedback loops inform product enhancements, service improvements, and the development of new offerings aligned with evolving consumer needs. *Empowering the Team ~Enhanced Customer Engagement: MEDHZ aims to elevate customer engagement strategies, creating an immersive and personalized experience. This involves leveraging technology for virtual experiences, exclusive content, and interactive platforms that empower customers in their skincare journeys. ~Employee Development: MEDHZ is dedicated to the growth and well-being of its employees. The vision includes ongoing investment in employee development and creating a workplace culture that fosters creativity, collaboration, and a shared commitment to the company's mission. *Holistic Well-Being By addressing safety, security, and overall well-being and providing prolonged healthcare solutions, MEDHZ aims to position itself as more than just a skincare brand. “Our commitment extends to empowering individuals to make choices that contribute to their holistic well-being, fostering a sense of trust and confidence in our products and services,” says Harshita. ~Comprehensive Skincare Solutions: MEDHZ's vision includes providing comprehensive skincare solutions beyond cosmetic concerns. “We aim to enhance our product range to cater to various aspects of holistic well-being, considering factors such as mental health, self-care, and overall skin health.” ~Customer Education: The vision includes a continued emphasis on customer education. MEDHZ aims to be a trusted source of information, providing resources that empower consumers to make informed decisions about their skincare routines and overall well-being. ~Virtual Skincare Consultations: Virtual skincare consultations will be expanded to offer personalized advice and solutions, fostering a deeper connection with customers and providing ongoing support for their skincare journeys. *Global Expansion Let Yourself Glow Like a Star ~International Presence: MEDHZ envisions expanding its footprint beyond India, reaching a global audience with innovative skincare solutions. This expansion will involve strategic market entry, partnerships, and a commitment to meeting the diverse needs of customers worldwide. Looking to the future, Shweta and Harshita say their vision of their company is to ‘Enhance people’s skin through transparency, authenticity and vulnerability.’ They are transparent with their clients. They believe dealing

W elcome to the dynamic and ever-evolving world of beauty! From personalized skincare to tech- driven wellness solutions, the industry is witnessing a wave of exciting trends that prioritize inclusivity, sustainability, and holistic well-being. Dive into this list of the top twenty trends shaping the modern personal, skincare, and wellness landscape: Personal Care: With an increased focus on sustainability and ingredient transparency, clean beauty products free from harmful chemicals are gaining popularity among consumers. Gender-neutral beauty and grooming products are breaking down traditional stereotypes and offering inclusivity to all consumers. Beauty brands are championing mental health awareness and destigmatizing conversations around anxiety, depression, and self-esteem issues. Water conservation efforts are driving the trend towards waterless beauty products, which minimize water usage in production and packaging. Top Twenty Trends in the Skincare, and Wellness Modern Personal, Gender-Fluid Products: Breaking free of traditional labels, gender-neutral personal care products cater to all individuals, celebrating self-expression. Minimalism is Chic: Consumers are opting for streamlined routines with multi-tasking products and minimalist aesthetics. Industry Embracing Imperfections: Authenticity takes center stage as unfiltered beauty standards gain traction, promoting self- acceptance and body positivity. Personalization Reigns: Brands leverage data and AI to develop customized products and experiences that cater to individual needs and preferences. DIY Beauty on the Rise: Consumers are experimenting with creating their own skincare and beauty products using natural ingredients and personalized recipes. Skincare: Brands are embracing diversity and inclusivity, offering products that cater to a wide range of skin tones, hair textures, and cultural backgrounds. Personalized Beauty Nation February| 2024 February| 2024 24 25

Emerging Frontiers: As the beauty nation continues to evolve, these trends will shape the future of the industry, influencing product innovation, consumer behaviour, and societal norms. By staying attuned to these developments, brands can position themselves at the forefront of change and meet the evolving needs of today's beauty enthusiasts. skincare solutions tailored to individual needs and preferences are becoming more prevalent, thanks to advancements in technology like AI and machine learning. Focus on Skin Barrier Health: Strengthening the skin's natural barrier becomes a priority for long-term skin health and resilience. Wellness: The connection between skincare, mental health, and overall well-being is being emphasized, leading to a rise in holistic wellness practices like meditation, mindfulness, and self-care rituals. Brands are prioritizing eco-friendly packaging materials and reducing plastic waste to minimize their environmental impact. From virtual try-on tools to skincare diagnostic apps, technology is playing an increasingly integral role in enhancing the consumer experience and product efficacy. Wellness-focused retreats and destinations offering immersive experiences such as yoga, meditation, and spa treatments are becoming popular among consumers seeking rejuvenation and relaxation. Cannabidiol (CBD) has emerged as a popular ingredient in skincare and wellness products, valued for its anti- inflammatory and calming properties. With growing concerns about environmental pollutants, skincare products formulated to protect against pollution damage are gaining traction. Adaptogens, such as ashwagandha and reishi mushrooms, are being incorporated into skincare and wellness products for their stress-relieving and immune-boosting properties. DIY skincare recipes and at-home spa treatments are on the rise as consumers embrace the idea of self-care and experimentation. The concept of ageless beauty is gaining traction, with skincare products and treatments designed to promote healthy aging and vitality at every stage of life. Ayurvedic principles and ingredients like turmeric, neem, and rose are being incorporated into skincare and wellness products for their holistic healing properties. Biohacking: Optimizing one's biology through technology and science- backed techniques gains traction, although ethical considerations remain. Beautytech Boom: Artificial intelligence and augmented reality are used for personalized product recommendations, virtual consultations, and personalized skin analysis. Sustainability Takes Priority: Brands are focusing on eco-friendly packaging, ethically sourced ingredients, and carbon-neutral practices. Holistic Approach to Well-being: Mental and emotional well-being are recognized as integral aspects of holistic health, leading to a rise in mindfulness practices and self-care rituals. Inclusivity at Every Level: Representation and accessibility for diverse communities are crucial across product development, marketing, and leadership positions. Being your own boss Sleep Tech Takes Center Stage: Smart sleep aids and wearable devices help individuals track and improve their sleep quality. Skinimalism: Following the "less is more" philosophy, consumers focus on gentle, barrier-repairing, and nourishing skincare routines. Community-Driven Innovation: Brands are collaborating with consumers and influencers to co-create products and experiences that resonate with their needs. Personalized Nutrition: DNA testing and other personalized approaches help individuals tailor their nutrition for optimal health. Microbiome Mania: Understanding and nurturing the skin's microbiome becomes crucial for achieving healthy, balanced skin. The Future is Bright Digital Detoxification: Recognizing the importance of unplugging, consumers seek digital detox experiences and technology-free wellness retreats. Prebiotics & Probiotics Gain Ground: Skincare formulations incorporate these ingredients to promote a healthy skin microbiome and barrier function. As the beauty and wellness industry continues to evolve, these trends indicate a shift towards a more personalized, inclusive, and sustainable future. Individuals will be empowered to take charge of their well-being through informed choices and access to innovative solutions. Whether you're a beauty enthusiast or a wellness seeker, there's something for everyone in this exciting and ever-changing landscape. Science-backed Beauty: Consumers demand transparency and evidence- based products supported by scientific research and clinical trials. Nature-Based Wellness: From forest bathing to outdoor fitness, spending time in nature is increasingly recognized for its positive impact on well-being. February| 2024 26

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Skincare Startup with Iconic Women Leaders 2024

Skincare Startup with Iconic Women Leaders 2024

Presentation Transcript

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