7 Traits of High Quality Content Useful Tips to Improve Your Writing

2. What is High Quality Content? Simply put, high quality content is readable, comprehensive, factual, relevant and delivers value to its intended readers. It weaves in your facts, personal experiences and correct choice of words intricately to create a well-flowing text for your readers. If we were to list down the important traits of high quality content, they would include: • Comprehensiveness • Helpfulness • Utility • Accuracy • Credibility • Educational • Best fit to searcher’s query

3. High Quality Content Helps You Achieve Marketing KPIs In terms of content marketing, high quality content is the one that meets all your KPIs. Perhaps, your focus is to create high quality content for SEO boost or to enhance your social media presence. Thus, high quality content writing helps you achieve marketing goals such as: • Getting your content ranked on top 3 Google search results • Generating better leads and more sales for your business • Boosting brand awareness or winning customer loyalty • Repurposing your content to ensure better engagement • Delivering the right message to maintain brand voice consistency • Improving website retention rates and click through rates • Attracting more organic traffic and visitors to your website • Receiving more relevant links from authoritative sources • Getting more on-site conversions for better marketing ROI • Improving the number of social shares and user engagement

4. Best Practices to Create High Quality Content for Your Readers Once you have understood what constitutes high quality content, the next step is to figure out how to create high quality content. Here are some best practices you can use to learn how to write high quality content easily.

5. Align Your Content with Brand Voice and Brand Image Branding is an important part of content marketing. Thus, it means that your content should align with your brand voice. In addition to finding the right audience for your content, your content shall also deliver the right brand message to your target audience. Therefore, you need to leverage your brand voice elements throughout your content.

6. Organize Your Content Creation Process Another important thing to consider when you are deciding how to create valuable content is content organization. Although most writers believe content organization to be limited to content scheduling and folder making, it extends beyond sorting your documents. Your content creation process shall be organized from start to finish.

7. Dig Deeper Into Your Customer’s/Reader’s Mind Creating content is easy. However, creating content for your audience requires effort and focus. Take your audience’s search intent into account when creating content. It will help you overcome the monotony and make your content more engaging and helpful for your audience. Moreover, helpful content helps you rank better on search engines.

8. Understand and Implement the Principles of Quality Writing Once you have a good understanding of your audience under your belt, it is time to write your content. Generally, error-free, factual, grammatically-correct and relevant content makes the foundation of your high quality content. You also need to consider content clarity and minimal to no fluff while content writing.

9. Repurpose Your Content to Dominate Content Distribution Channels Most content writers and marketers often forget about this mind blowing hack. Content repurposing for content sharing on different platforms can save you tremendous time and deliver incredible results. Moreover, it helps you maintain brand voice and consistency across all channels. So, if you are wondering how to make high quality content on YouTube, you can refer to your blogs to get some pointers. Similarly, you can highlight snippets of your blog posts as shareable social media post captions. Moreover, you can align your entire email marketing campaign with your blog post content, product descriptions, social media content and informational guide – all repurposed to get more personal with your readers.

10. Utilize Data Analytics to Figure Out and Implement New Content Ideas/Trends on Time In the era of rapid trend change, it is extremely important to identify emerging trends and follow them before anyone else. Using data analytics tools can offer you a first-mover advantage for the latest, emerging trends. Moreover, it can help you refine your offering according to perceived value on behalf of your customers. Implementing data analytics can offer you valuable insights on how to optimize your content ideation process. Moreover, they help you post content consistently.

11. Get Personal, Honest and Real with Your Readers Humanizing your content is as important as sharing factual and helpful information. Get honest with your readers. Write content as if you are talking to a person sitting next to you. You will be surprised to see just how much your readers will love your raw, unique and honest style of presenting your content. Adopt a storytelling approach, share personal experiences or share other points of view.

12. THANK YOU