Essential Digital Marketing Tasks - X-mx Solutions

1. X-mx Solutions 403,Atlanta Complex, Gulbai Tekra Road,Ambawadi Ahmedabad - 380009 Gujarat, India Phone: +91-079-65413121 +91-079-40099190 Email: info@xmxsolutions.com

2. Search Engine Optimization  Developing keyword lists  Appropriately naming images on the company website  Choosing anchor text for backlinks  Distributing articles to article submission websites  Listing the company in online local business directories  Listing the company website in niche directories  Managing relationships with the major search engines  Pinging sites after new content has been published  Renaming files so they are optimized for search engines  Writing blog content based on a keyword strategy  Writing article content to publish online  Reviewing website backlinks

3. Social Media  Developing editorial calendar for content sharing  Updating Facebook Pages  Updating Google+  Updating LinkedIn  Updating Twitter  Answering LinkedIn questions  Updating Tumblr, Instagram, Vine, and other social networks  Managing your Yelp profile  Bookmarking blog content on social bookmarking sites  Building out custom Facebook pages  Designing cover images for social profiles  Developing social media marketing plans  Guest writing for industry blogs or websites  Interacting with consumers via social media  Recruiting guest bloggers

4.  Researching bloggers  Writing a social media corporate policy  Scheduling social media status updates to be published  Responding to questions on Quora  Researching bloggers  Monitoring competitors’ social media updates

5. Promotions  Developing contests to promote a business or product  Designing contest pages  Writing contest rules  Promoting contests to contest directories  Promoting contests online on company website  Promoting contests online through company’s social profiles  Promoting contests through company’s email newsletters  Tracking progress of contest entries  Choosing winners of contests  Announcing contest winners  Notify winners of contests

6.  Distributing contest prizing  Distributing coupon codes online  Listing your events with local online events calendars  Ordering premiums created to hand out  Writing white papers  Posting white papers online on sites like Scribd.com

7. Analytics  Analyzing Google Analytics  Measuring search engine optimization results  Performing competitor keyword analysis  Reviewing ecommerce sales data  Review social media metrics, like Facebook Insights  Running reports to track growth, response or ROI

8. Sales  Writing proposal  Creating lead capture forms for the company website  Writing sales follow up copy  Writing sales scripts  Submitting ecommerce products to shopping aggregators  Using lead scoring for prospects  Developing demonstrations or tutorials  Networking – in person!  Writing tips & how-to articles to share with prospects or customers  Researching affiliate programs

9. Email Marketing  Choosing an email marketing software vendor  Designing email newsletter templates  Distributing email newsletter  Writing email newsletter copy  Setting up trigger emails  Setting up an account with the email marketing software vendor  Sending test copies of the email newsletter  Segmenting email newsletter lists  Reviewing email newsletter metrics  Cleaning up the database (fixing typos, adding in new data)

10. Video  Developing video content  Hiring a vendor to develop video content  Writing video scripts  Develop keyword lists for tagging videos  Writing video descriptions  Publishing video to YouTube  Publishing video to company website

11. Advertising  Writing ad copy  Designing ad units  Monitoring Facebook Ad campaigns  Researching affiliate programs  Signing up for affiliate programs  Running retargeting campaigns  Running ad campaigns in Google AdWords  Running ads on LinkedIn to promote the business  Running estimates of audience size for Facebook ads  Buying ad space on specific or niche sites

12. Public Relations  Commenting on articles or blog posts online  Documenting online media placements  Following up with people product samples were sent to  Pitching bloggers to review a product  Writing press releases  Submitting press releases thru online wire services  Sending out product samples  Searching forums for influencers  Reviewing forums for consumer feedback

13. Website Management  Designing web graphics  Editing web copy  Fixing broken links on the company website  Installing tracking codes on the company website  Publishing blog posts  Renewing domains and hosting plans  Sourcing images to accompany blog posts and status updates

14. Customer Service  Developing customer service plans  Responding to customers questions or concerns on social media

15. Project Management  Getting content approved by key stakeholders  Posting jobs or RFPs online to recruit staff or vendors  Giving presentations on your work  Formatting documents (Excel, Powerpoint, Word)  Writing case studies of projects or clients  Training staff on social media involvement  Speaking at industry conferences or meetings  Sitting through many demos of marketing tools & dashboards  Setting up Google Alerts on key companies, people or products  Sending thank you notes or emails to customers  Reviewing metrics, metrics, metrics  Reviewing reports with clients

16. Contact Us X-mx Solutions 403, Atlanta Complex, Gulbai Tekra Road, Ambawadi Ahmedabad - 380009 Gujarat, India Phone: +91-079-65413121 +91-079-40099190 Email: info@xmxsolutions.com http://xmxsolutions.com