1 / 18

INTEGRATED DIGITAL MARKETING SOLUTIONS

INTEGRATED DIGITAL MARKETING SOLUTIONS. Advertising Campaign Management (ACM) Suite Integrated solutions that help clients and the parties they serve - bring brands to life. EB.Services. EB.Rich Media Platform. EB.Campaign Manager. EB.In-Games. EB.Search. Media & Creative Services.

sebastian-mathis
Download Presentation

INTEGRATED DIGITAL MARKETING SOLUTIONS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. INTEGRATED DIGITAL MARKETING SOLUTIONS Advertising Campaign Management (ACM) Suite Integrated solutions that help clients and the parties they serve - bring brands to life EB.Services EB.Rich Media Platform EB.Campaign Manager EB.In-Games EB.Search Media & Creative Services Ad serving across all digital channels, including planning and buying tools Search bid mgmt Casual game ad solutions Rich Media creation and delivery tools and technologies

  2. EYEBLASTER: GLOBAL RICH MEDIA LEADER -8 -4 0 +4 +8 +12 • EUROPEAN SUPPORT NUMBER: +44 (0)20 7759 2380

  3. AD-SERVING: THE EYEBLASTER CONCEPT MEDIA PUBLISHERS PLATFORM FORMATS • Acts a hub between all parties • Offers a single point of contact, fulfilling media, creative and publisher needs CREATIVE

  4. CHALLENGES FACING ONLINE VIDEO Where have we been falling short? QUALITY REACH EASE • Is my ad truly reaching my audience? • Plug-ins • Connection speed • Operating System • Can I create and implement video ads quickly and easily? • Multiplicity • Cost effective • User experience • Am I delivering the highest quality experience? • Resolution • Encoding • Bit rate

  5. RAISING THE BASE LEVEL FOR ONLINE VIDEO

  6. REACHING A WIDER AUDIENCE Support for FLV 7, FLV 8 and WMV (higher quality formats) Flash 6 can still be supported if required Real time bandwidth detection up to 1Mbps video bit rate System automatically creates up to 12 versions Serves the best videoto individual users Supporting the leading video formats, players, connections PLUG-IN PENETRATION RATES

  7. BROWSERS: GLOBAL STATISTICS IE: More than 85% of online users have an IE browser FIREFOX: Stabilised at around 11% MAC SAFARI: Around 2% OTHERS: Up to 2% (Netscape/Opera, etc) Eyeblaster now supports Mac OS Firefox and Safari Both ad-serving and platform preview Internet Explorer still dominates, Firefox increases BROWSER PENETRATION RATES Source: onestat.com 05 / 2006

  8. FULL-SCREEN EXAMPLES Full Page + Full Screen = Full Impact! ? • Auto-detection of plug-in delivers optimum experience • FULL PAGE • Flash 7 detected • FULL PAGE • Flash 8 detected • FULL SCREEN • WMV detected

  9. CREATIVE formats and features Creative opportunities with the Eyeblaster Rich Media Platform

  10. RICH BANNER FORMATS Polite Expandable Push-down Xerox Coldplay Adam Corolla • Initial ad creative displayed whilst page loads, then choice of 2.2MB or 4.4MB can be served • Overrides banner size restriction • User or auto-initiated push down banner • ‘Slides’ publisher content aside rather than covering it • Multiple panels and/or floating ads launch from banner via click, mouse-over or auto-initiation

  11. OUT-OF-BANNER FORMATS Floating Full-Page Floating Floating Expandable John Lewis Audi A3 Nike • Ads display on transparent layer over page • Works within dimensions specified by sites • Floating ad to banner • Banner can include additional multiple expandable panels • Ads display on transparent layer over page • Can cover entire content within a web browser

  12. VIDEO AD FORMATS Video Banner Video Strip Full Page Honda Civic Constantine Louis Vuitton • Video served within fixed size ad unit • Can ‘tease’ by looping few frames until user interacts • High impact full-page media player • Optional control buttons • Strip of video plays in banner space • Rollover reveals complete video in full size with audio

  13. VIDEO FUNCTIONALITY Multi-stream Hot-spotting Purpose Shot WOTW BBC Ideal Ford sMax • Push multiple media streams into ad unit • One video can trigger another via synchronisation • Video segments are delivered in response to user interaction • User controls the experience • Interactive layer plays on a timeline over the video • Additional content can be navigated within the video

  14. CREATIVE FEATURES Page Wipes Fold-Out Interactivity Volvo XC90 Adidas Seat Leon • A series of animated effects in response to user interaction • Users involve themselves to determine the outcome • Users control the pace of the message being revealed

  15. INTERACTIVE FUNCTIONALITY Synchronised Behavioral Dynamic Data (XML) Lynx Click Canon EOS Levi’s • Multiple ad units seamlessly interact across a page • Works like a page ‘mask’ • Live data fed into the ad • Updateable ad content • Optional personalisation • User interactions determine what ad is shown next • Unlimited creative ‘paths’

  16. INTERACTIVE IDEAS Games and Quizzes Downloadable Content Documents, Icons, Screensavers, Ring Tones and more Multi-user Applications Data Collection Viral Marketing (Send to a Friend) Text/SMS and Email Reminders Banner Chat eCommerce/mCommerce Opportunities to create relationships and deliver insights

More Related