190 likes | 197 Views
Yellow Slice is an UI UX design company in Mumbai. We are leading UI/UX design agency in India offering services like UI (User Interface) , UX (User Experience) Audit, UX Research, UX Motion & Usability Testing.
E N D
Journey mapping User flows & Presented by: Viresh, Nilesh, Vanshika, Riya
What is What is CJM? CJM? Stages of Customer Interaction Better understanding about the customers customer sentiment, goals and touch points.
Why CJM? Why CJM? Shows the touchpoints of customers Valuable Insights
Benefits Benefits the path and channels forecast the path of future customers highlight gaps or misdirection
Components Components Creating a Deciding Customer Customer Emotions customer what to Touchpoints Stages persona measure
Create CJM Focus on customer Account for perspective customer segment Ensure that maps Research your reflect all touch- maps points
What makes a good CJM? It Should Be Based on a Market Research Plus Real Customer Data It Expands Beyond Your Marketing Funnel It Includes KPIs - performance measurements
Common Problems Failing to involve necessary departments Lack of Customer Data Treating the customer journey map as a static entity
User Flow in UX Design
What ? PROCESS START DECISION PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS END
Why ?
When ?
Types ? Task Flow Flow Chart Wire Flow Screen Flow
How ? Step One: Research on customers Step Two: List the purpose and goal you want to achieve Step Three: List the possible steps Step Four: Pick up the type of user flow Step Five: Create user flow User Flow Step Six: Review and Update
Softwares Softwares Figma Miro WireFlow SmartDraw Draw Mockups Many more
Final Thoughts Final Thoughts