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Digital Marketing

Digital Marketing Basics, its various parts and their advantages and disadvantages

YogitaGodara
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Digital Marketing

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  1. Internet Marketing or Digital Marketing is the Marketing, Selling and Promotion of Products, Business, Commodities, Brand and Company with the use of Internet Mechanics like search engines, social media, email marketing etc. Digital Marketing

  2. History of Digital Marketing • 1971 – It first started when Ray Tomlinson sent then first email . • 1990 - Archie Search Engine was created for FTP sites. CRM applications also became significant. • 1994 - First clickable Banner ad came into existence. • 2000 - Consumers started searching for products online. • 2007 - Launch of Multichannel marketing campaigns. • 2010 - Development of Social Media like Facebook, Twitter, LinkedIn, Instagram etc • 2013 - Full-fledged Web Marketing/ Digital Marketing came into force. Ray Tomlinson – First Email Inventor

  3. Basics of Digital Marketing • Meaning – A Digital Marketer knows exactly what is the need of business and in which way internet marketing can fulfill it. • It includes – Marketing Efforts • That uses – Computer system, Laptop or Mobile, Technology • For – Digital Channels like Search Engine (Google), Social Media (Facebook), Email (Yahoo mail) or any other website. • Purpose – To network with prospective buyer/ customer/ user.

  4. Methods or Components of Digital Marketing

  5. SEO- Search Engine Optimization • Definition – It is the procedure of sprouting the quality and quantity of web traffic by raising the visualness of webpage/ website/ page to end user of search engine. • Example – Ever thought why some WebPages are ranked on the first page of search engine like Google rather than the others , the reason behind is use of vigorous and influential online marketing technique SEO – “Search Engine Optimization. • Results- SEO results in generating organic/ natural results i.e. it is not a paid kind of marketing. • Target – SEO targets searches like images, videos, blogs, forums and news. • SEO focuses on – Search Engine , Keywords typed in search engine, Businesses' online presence • Importance – As per studies, 75% of population starts their searches on search engines like Google, Yahoo and Binge, and its also a fact that five of the first results that appears on Google search gets 67% of clicks which is quite evident of SEO’s importance.

  6. How SEO Works : It works in two types

  7. SEM or PPC : Search Engine Marketing/ Pay Per Click • Definition – It is a form of Digital marketing that incorporate the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. • Major Players – • Google Adwords – Adwords.google.com • Yahoo Search Advertising - searchmarketing.yahoo.com • Microsoft Adcenter – adcenter.microsoft.com • Types of PPC Search Engines : • Google Adwords • Yahoo – Overture • Google Adsense • Google Suggest Tool • Google Analytics Tool • Inventory Overture Tool • Google Webmaster Tool

  8. PPC Benefits and Drawbacks

  9. Difference Between SEO and PPC

  10. SMM – Social Media Marketing • Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. • It is based on Organic search i.e. non-paid marketing. • Its Main Goal is : • Improving user communication • Increasing brand visibility • Enhancing the customer base • SMM can be done in two ways : • Active SMM Promotion - Social networks which can be used as a means of SMM are - Facebook, Twitter, Google, LinkedIn, Instagram, YouTube, Pinterest • Passive SMM Promotion -  Promotion by updating statuses, publishing images, tweets or articles on blogs.

  11. Advantages and Disadvantages of SMM

  12. Email Marketing • Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. • There are two types of Email Marketing – • Transactional Emails • Direct Emails

  13. Advantages and Disadvantages of Email Marketing

  14. Conclusion • DM will continue to grow. • Internet users will increase more in future because of cheaper and accessible internet. • Mobile Marketing will be the fastest growing segment • SEO, Social Media, Content Management is crucial. • Solid digital marketing strategy can make any business compete in this world. • All the components of DM needs to work together to generate exceptional results. Last but not the least, even if there are some drawbacks of Digital Marketing still we cannot ignore its importance. Digital Marketing is very essential and are way less costlier than a big advertising agency.

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