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PROFIT-BOOSTING CLICKS - PPC www.nidmindia.com
INTRODUCTION Pay-per-click marketing uses search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. www.nidmindia.com
HERE’S HOW IT WORKS Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. www.nidmindia.com
CLICKS THAT DRIVE REVENUES 1. Choose the most effective keywords for your PPC campaign 2. Prioritize offering value in your PPC campaign 3. Use long-tail keywords in your PPC campaign 4. Focus on both potential and existing clients 5. Have a call to action in your PPC campaign www.nidmindia.com
SELECT THE MOST POWERFUL KEYWORDS FOR YOUR PPC CAMPAIGN. A good PPC strategy depends heavily on selecting the proper keywords. Make sure to bid on the terms that are most pertinent to your company. WordStream data shows that for queries with a high level of commercial intent, Google Ads receive 64.6% of clicks. www.nidmindia.com
PRIORITIZE OFFERING VALUE IN YOUR PPC CAMPAIGN. You need a keen eye on effective lead conversions while spending money to bring traffic to your website. Giving your visitors a worthwhile experience is where it all begins. www.nidmindia.com
USE LONG-TAIL KEYWORDS IN YOUR PPC CAMPAIGN Many individuals and businesses stick with short- tail keywords because these terms are general enough to cover broad topics. Long-tail keywords are more likely to appear more frequently and attract attention from users seeking your solution. For the best results, find long-tail keywords that seamlessly fit with your product or solution. www.nidmindia.com
FOCUS ON BOTH POTENTIAL AND EXISTING CLIENTS. People first click an ad to receive more information about a product or service, thus beginning the marketing journey. These potential customers are drawn to your ad’s focus and must receive value from your business to become customers. Retargeting is vital because prospective customers need multiple touchpoints with a new brand before purchasing. www.nidmindia.com
HAVE A CALL TO ACTION IN YOUR PPC CAMPAIGN Every effective advertisement possesses a call to action (CTA) at its conclusion. While the body of the advertisement should concentrate on offering value to the consumer, the CTA must specify a precise and doable next step. www.nidmindia.com
CONCLUSION Pay-per-click advertising can be highly effective if done right, but it takes some trial and error to produce great results. PPC campaigns aren’t as straightforward as they may appear. Like any other business aspect, running profitable PPC ads can be an art form. Ensure you scrutinize every nuance of your ad campaign, and take the time and effort to present an optimal strategy. www.nidmindia.com
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