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10 Tips to Create SMS Surveys to Maximize Responses

10 Tips and best practices to an Effective SMS Survey. Let's go through some tips and tricks to create an effective SMS survey and send it in a way to make it a success!

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10 Tips to Create SMS Surveys to Maximize Responses

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  1. eBOOK 10 TO CREATE SMS SURVEYS AND MAXIMIZE RESPONSES TIPS Learning with Zonka Feedback

  2. TABLE OF CONTENTS 1. Introduction 2. BenefitsofUsingSMSSurveys 3. TopTipstoCreateSMSSurveys Mentionyourselforyourbrand Keepitshort & simple Senditonappropriatetimings AvoidoverusingSMSfacilityforsurvey Personalizeyourmessages Takecareofpermissionandlaws Useamobilefriendlysurvey Doafollowup HaveacrystalclearCTA UseashortcodetosendSMSSurveys EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  3. SMS HAVE A READ RATE OF 98% WHICH IS NEARLY 5 TIMES THAN THE EMAIL EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  4. INTRODUCTION SMSSurveyisthesurveythatismanagedand surveydataisobtainedwiththehelpofafeature ofSmallMessagingServiceavailableonmobile phonedevices. TheSMSSurveysaresentwithashortmessage andasurveylinkwhichonclicking, opensthe onlinesurveyinthemobilephonebrowser. 90% OF THE SMS ARE READ WITHIN 3 MINUTES OF RECEIVING. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  5. BENEFITS SMSesSurveys, becauseofhigh readability, haveahighprobabilityof gettingaresponse. SMSSurveyscanbeusedveryeffectively posttransaction, like, sendingathankyou messagetoyourcustomeraftera purchasealongwiththeSMSSurvey. ON AN AVERAGE, IT TAKES JUST 90 SECONDS TO RESPOND TO AN SMS. SMSSurveyscanbeconsideredagreat waytoreachouttoyourcustomersand engagetheminjustamatterofseconds. SMSSurveysareveryeasytosend, especiallyifyou'reusinganSMSSurvey Tool. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  6. TOP 10 TIPS TO CREATE EFFECTIVE SMS SURVEYS Ifusedtherightway, youcangetagreat responserateandengageyourcustomers usingSMSSurveys. 1. Mentionyourselforyourbrand 2. Keepitshort & simple 3. Senditonappropriatetimings 4. AvoidoverusingSMSfacilityforsurvey 5. Personalizeyourmessages 6. Takecareofpermissionandlaws 7. Useamobilefriendlysurvey 8. Doafollowup 9. HaveacrystalclearCTA 10. UseashortcodetosendSMSSurveys EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  7. TIP1 INTRODUCE YOURSELF OR YOUR BRAND Alwaysrememberthatyourcustomersare receivingalotofmessagesondailybasis, and thattoo, manyofthemareunnecessaryand spam. Therefore, itisveryimportanttotellthe customersfromwherearetheyreceivingthe surveySMS. "Thankyoufor diningwithusat PizzaJunction today. We'dloveto knowyour feedback." EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  8. TIP2 KEEP IT SHORT & SIMPLE SMSitselfmeansShortMessagingService, thenhowcancreatingalongmessage benefityou? SMShasalimitof160 characters. SomakesurethattheSMSyouare sendingisshortandsimple, otherwiseitwould bedividedintopartsandyourcustomerwill bereceivingsmallchunksofSMSwhich doesn'tseemniceanyway. Thingstoincludeinyourmessage - Introduceyourself Addasmallmessagetoinvitecustomerto thesurvey FollowitupwiththeSurveyLink EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  9. TIP3 SEND IT ON APPROPRIATE TIMINGS Itisalsooneofthebestpracticetosenda surveySMSattherighttimebecausethetime youchoosetosendanSMSsurveydetermines toalargeextentwhetherthecustomer respondstoitornot. Sometipstokeepinmind - Don'tsendSMSsurveysatlatenightsor earlymornings. AddadelaytosendingyourSMSSurvey whereverrelevant. SendimmediateSMSSurveyswherever relevantlikepostdelivery. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  10. TIP4 AVOID OVERUSING SMS FACILITY FOR SURVEYS Youmustensurethatyouarenotsendingtoo manysurveysthroughSMS. Theincreased numberofSMSsurveysinthecustomers' mobilephoneswillonlyleadtoreducethe importanceofyoursurveysintheviewsofthe customers. UnlessitisaTransactionalSMSaskingfor satisfactionsurvey, whichissenteverytimethe customermakesapurchaseordoesany relevantactivity; anyothersurveysentagain andagainwilldobadratherthangood. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  11. TIP5 PERSONALIZE YOUR MESSAGES Personalizationofyourmessageswillhelpa lottomaximizeresponsesonyourSMSsurveys. Itisacommontendencyofpeopletorespond tothosethingswhichareexclusivelymeantfor them. Youcanpersonalizeyourmessagesby: Takingthefirstnameofthecustomerinthe beginningofthemessage. Segmentingyourcustomersbasedontheir demographicdetails. Sendingmessagestothecustomersasper theirhistorywiththebrand. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  12. TIP6 TAKE CARE OF PERMISSION AND LAWS Lastbutnottheleast, alwaysuseamobile- friendlysurvey, thelinkofwhichyouare sendingtothecustomersthroughSMS. The customersmustbeabletoopenthesurveyon theirmobilephoneswhichtheywilldo, asthe mediumyouareusingisSMSwhichisonlya mobilechannel. Therefore, itisessentialtocreateamobile friendlysurveywiththehelpofapowerSurvey toolthatenablesyoutocreateandcustomize mobile-responsivesurveys. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  13. TIP7 USE A MOBILE-FRIENDLY SURVEY Lastbutnottheleast, alwaysuseamobile- friendlysurvey, thelinkofwhichyouare sendingtothecustomersthroughSMS. The customersmustbeabletoopenthesurveyon theirmobilephoneswhichtheywilldo, asthe mediumyouareusingisSMSwhichisonlya mobilechannel. Therefore, itisessentialtocreateamobile friendlysurveywiththehelpofapowerSurvey toolthatenablesyoutocreateandcustomize mobile-responsivesurveys. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  14. TIP8 DO A FOLLOW UP ALWAYS Attimes, itispossiblethatyourcustomerread yoursurveyinvitationSMSonce, butcouldnot paymuchattentiontoitduetosomeurgent work, thusleavingyourSMSunattended. Sendingafollowupmessagehelpsinsuch cases. Don'tforgetthateverybodyisbusynowadays withhisownstuffandanSMScanbeeasily forgottenandleftwithoutanyactioneven afterreadingit. AfollowupsurveySMSin thesecasesremindsthecustomersaboutthe surveyandmotivatesthemtotakethesurvey. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  15. TIP9 USE A CRYSTAL CLEAR CTA(CLICK TO ACTION) WhenyouaresendingSMSsurveystoyour customers, yourCTAorCallToActionmustbe clear. Thecustomershouldbeabletoknow whatexactlyyouwanttodoandwhatyou expectthemtodo. Imaginesomebodygiving youaninformationbutnottellingyouhowitis relevanttoyouandwhatyoushoulddowithit. Itwoulddefinitelyirritateyou, isn'tit? HavingaclearCTAdefinitelyincreaseyour responsesontheSMSSurveyasthecustomers willstraightawaytakethesurveyand completeit. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  16. TIP10 USE A SHORT CODE TO SEND SMS SURVEY AShortcodeisaspecialnumberusuallya5or a6digitnumberthroughwhichyoucansend andreceiveSMSfrommobilephones. Itis shorterthanamobilenumberandyour customerscaneasilyrememberthemand sendtheirresponseswhenevertheywant withoutrequiringtosearchforyournumberin theircontactseverytime. Theseshortcodesarespeciallyusedfor commercialpurposesandprovideamuch fasterdeliveryexperiencethanthemessages sentthroughregularmobilenumbers. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  17. TIP9 USE A SHORT CODE TO SEND SMS SURVEY AShortcodeisaspecialnumberusuallya5or a6digitnumberthroughwhichyoucansend andreceiveSMSfrommobilephones. Itis shorterthanamobilenumberandyour customerscaneasilyrememberthemand sendtheirresponseswhenevertheywant withoutrequiringtosearchforyournumberin theircontactseverytime. Theseshortcodesarespeciallyusedfor commercialpurposesandprovideamuch fasterdeliveryexperiencethanthemessages sentthroughregularmobilenumbers. EBOOK: 10TIPSTOCREATESMSSURVEYS & MAXIMIZERESPONSES

  18. CONCLUSION These SMS Survey Tips and Best Practices are very handy in sending SMS Surveys and increasing your Survey Response Rate. You can also use a SMS Survey Software to manage sending SMSes, track SMSes send, give you real-time responses and advanced reports to analyze your feedback. www.zonkafeedback.com www.zonkafeedback.com

  19. CONTACT US EMAIL ADDRESS hello@zonkafeedback.com PHONE NUMBER +91-9999849771, +1 646 846- 6000, +44 2033 896000 WEBSITE www.zonkafeedback.com www.zonkafeedback.com

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