Tips to Create Engaging Corporate Video

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2. What was the last time you saw a promotional video that was stuck into your head? Was the video informative or entertaining? Or was it entertaining plus informative? Well, the later has been the focus of all the companies these days. Companies want to create videos that can grab the viewer’s attention. In this digital age, users are exposed to a wide range of content. In such a situation, to grab the attention of your audience through a corporate video seems difficult. Corporate videos are usually meant to make the consumer aware of the company and its product. To create engaging yet informative video may seem difficult but is possible if you include below-mentioned elements in your videos. Some best corporate filmmakers are creating amazing promotional videos for brands using these elements in their videos. best corporate filmmakers in Gujarat However, there is no formulae or rule for success but these 5 elements are something that However, there is no formulae or rule for success but these 5 elements are something that successful videos share. successful videos share. Humour is the Key: Humour is the Key: Humour helps in positioning your brand but in an indirect way. The users are attracted to the video because of its content, the context is later converted to your promotional goal. Content should be humorous; context should be indirect. It also gives the benefit of avoiding positioning as ‘salesman’. Simply telling them what your brand is about might be an obvious plot and it fails at grabbing the attention. Telling them to buy your product at times may leave the customers with some distaste. Instead, you can achieve the same goal through quality content that engages the customers and is accomplished with some well-crafted humour. BE ALIVE MEDIA 2

3. Short and Sweet: Short and Sweet: Easy access to the internet has led to shorter attention spans. It takes one second for a user to scroll the feed. It is important to grab the attention of users in that short time. You don’t have time to make long ads with twists and climate. Even a 10-second ad can help you in grabbing the attention. People you are advertising will only give you a few seconds to grab their attention. If your ad doesn’t interest the audience in the first few seconds, they might just shift to something more interesting. Make your ad short and interesting. The film production house in Ahmedabad house in Ahmedabad can help you in creating an engaging video for your company. film production Focus on Pain/Problem: Focus on Pain/Problem: Most of the time, people buy the product is because they currently are facing a problem that can be solved by the product. It helps because instead of using a promotion, the ad simple engages the user through discussing the problem and highlighting how the product can help. This position your ad as informative and helpful. Use a G Use a Good Call ood Call- -to to- -action: action: Once you have engaged your audience with your video, now it’s time to build up the call-to- action. You obviously do not want your audience to drop before you deliver the call-to-action. A good CAT is concise and allows the consumer to know what they can do immediately to take advantage of the information they have received. Corporate filmmakers in Gujarat using amazing call-to-action in the promotional videos for different companies. Corporate filmmakers in Gujarat are You might be tempted to focus heavily on the promotion part but do not forget to make your video engaging. It is essential to give every aspect enough attention. Grab the attention of the viewers by making creative and engaging promotional videos for your business. Stay up to date with us: Stay up to date with us: - - Website Website | | Facebook Facebook | | LinkedIn LinkedIn | | Instagram Instagram | | You YouTube Tube BE ALIVE MEDIA 3