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You can create a loyal customer base by providing your customers more than just satisfaction. Here are some of the best ways to ensure Customer Delight!
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5 Tips to Ensure Customer Delight Learning with Zonka Feedback
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT Introduction to Customer Delight Customer Experience drives the success of any business. To provide a good experience to the customers, you need to fulfill demands of your customers and serve them in the best possible way. But will merely serving the demands of the customers do all that is required to make the customers satisfied enough to choose your brand every time? Shouldn't you think of doing something which enhances their satisfaction and reach the level of Customer Delight! Customer Delight is all about surprising your customers by doing more than what customer expected from you thereby creating a positive emotional reaction. Only meeting the needs of the customers will not take you to the heights of success. For this, you need to take a step ahead and exceed your customers' expectations.
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT Why Customer Delight is so important? Depending on which study you believe, and what industry you're in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Harvard Business Review
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT 5 Tips to Ensure Customer Delight IDENTIFY Identify customers' upcoming needs & problems WORK Work on the feedback, identify your detractors FOCUS Focus on providing great experience to existing customers BUILD Build an effective Feedback mechanism RESEARCH Research on alternatives to your hand
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT 1. Focus on providing great experience to existing customers If you are not able to satisfy your existing customers, how will you attract new customers into your business? Always work to enhance Customer Satisfaction of those who already trust your brand. They will be able to provide real insights of your business and the delighted existing customers will be more loyal in terms of attracting other customers also.
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT This is the most important and effective way to ensure Customer Delight. Before the customers approach you, it is even better to identify their needs and expectations and reach them to satisfy them. You need to observe and listen to the unmet needs of the customers, resolve the unresolved issues of the customers and exceed their expectations. 2. Identify Customers' upcoming needs and problems
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT 3. Employ an effective Feedback mechanism Customer Feedback is crucial for any business to know what customers feel about the brand. And when we talk about ensuring Customer Delight, it becomes even more important to capture Customer Feedback in order to identify their problems and upcoming requirements. You should employ an effective feedback tool to hear the voice of the customers. With a good Customer Feedback Software, you can easily seek active feedback from your customers and know what they exactly want and how you can exceed their expectations and make them feel delighted.
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT 4. Identify your detractors and work on your feedback Detractors are the unhappy and unsatisfied customers who give a very bad rating to your brand on the basis of their overall Customer Experience with your organization. With the help of Customer Feedback, you must identify your detractors, analyze their issues which took them into the list of detractors and then work on them to improve their experience.
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT 5. Research on alternatives to your brand Try to do a good market research on the alternatives customers may choose to go to, if in case not satisfied with your products or services. You can also ask your customers in the survey about the other alternatives they would like to choose in case of unavailability of a service with you. This will help you know your competitors and try to find what they are doing better. This will enable you to retain your customers.
EBOOK: 5 TIPS TO ENSURE CUSTOMER DELIGHT Contact Us PHONE NUMBER +91-9999849771 +1 646 846-6000 +44 2033 896000 EMAIL ADDRESS hello@zonkafeedback.com WEBSITE www.zonkafeedback.com