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Digital-Marketing-Into-by-Zoraiz-Ahmad

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Contact for more: https://www.instagram.com/zoraizahmadd/

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Digital-Marketing-Into-by-Zoraiz-Ahmad

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  1. DIGITAL MARKETING PRESENTATION BY ZORAIZ AHMAD

  2. WHAT IS DIGITAL MARKETING ? Definition: Digital marketing refers to the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites. Importance: Reach a larger audience, increase brand awareness, drive website traffic and generate leads.

  3. TYPES OF DIGITAL MARKETING Search Engine Marketing Social Media Marketing Content Marketing Optimize website to rank higher in search engines. Engage with audience on social media platforms. Create valuable and relevant content. Email Marketing Pay-Per-Click (PPC) Send targeted and personalized messages. Create and publish online ads.

  4. BENEFITS OF DIGITAL MARKETING • Cost-effective: Reduce marketing costs. • Measurable: Track and analyze results. • Flexibility: Reach target audience in real-time. • Increased reach: Global audience. • Improved engagement: Interact with customers.

  5. DIGITAL MARKETING CHANNELS • Search engines (Google, Bing, etc.) • Social media platforms (Facebook, Twitter, Instagram, etc.) • Email • Websites and blogs • Mobile devices

  6. SEO BEST PRACTICES • Keyword research: Identify relevant keywords. • Optimize on-page elements: Meta tags, titles, descriptions. • Quality content: Relevant and valuable content. • Link building: Build high-quality backlinks. • Mobile-friendliness: Ensure responsive design.

  7. PAY-PER-CLICK ADVERTISING • Google Ads: Create and publish online ads. • Targeting options: Location, language, interests. • Ad formats: Text, image, video. • Budgeting: Set and manage budget. • Conversion tracking: Monitor and optimize.

  8. THE POWER OF SOCIAL MEDIA MARKETING • Facebook: Largest social media platform. • Twitter: Real-time engagement. • Instagram: Visual content. • Content calendar: Plan and schedule content. • Engage with audience: Respond and interact.

  9. EMAIL MARKETING • Build email list: Collect and segment subscribers. • Create engaging content: Personalize and optimize. • Subject lines: Craft effective subject lines. • Call-to-action: Encourage action. • Analytics: Track and analyze results.

  10. CONTENT MARKETING • Blog posts: Informative and valuable content. • Videos: Engaging and shareable content. • Infographics: Visual and easy-to-understand content. • E-books and whitepapers: In-depth and informative content. • Repurpose content: Maximize content reach.

  11. @ZORAIZAHMADD THANK YOU

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