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Post show report Southern women’s show October 20 - 23, 2011 Jacksonville, FL

Post show report Southern women’s show October 20 - 23, 2011 Jacksonville, FL. ATTENDANCE. Crowds Galore! 27,000 – 31,000 women visited the show throughout the four day event to sample, shop and have fun!. AUDIENCE PROFILE.

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Post show report Southern women’s show October 20 - 23, 2011 Jacksonville, FL

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  1. Post show report Southern women’s showOctober 20 - 23, 2011Jacksonville, FL

  2. ATTENDANCE Crowds Galore! 27,000 – 31,000 women visited the show throughout the four day event to sample, shop and have fun!

  3. AUDIENCE PROFILE The show delivered thousands of guests, at the right place, at the right time!

  4. SHOW OVERVIEW Year after year, we add new features and celebrity guests to keep the show fresh and exciting! At this year’s show, guests had the opportunity to… Participate in the Chevrolet Ride & Drive Program! Meet Today show Education Correspondent and former first daughter, Jenna Bush Hager! Experience the Balance Your Life Pavilion! Visit over 270 exhibits filled with fresh ideas and new products!

  5. SCENES FROM THE SHOW

  6. SPECIAL GUESTS Food, Fashion, Fun! From national celebrities and Top Chefs to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained. Host of The Balancing Act, Danielle Knox Chef Erika Davis, Bravo’s Top Chef Just Desserts Miss Florida 2011, Kristina Janolo Chef Kenny Gilbert, Bravo’s Top Chef Today Show Education Correspondent, Jenna Bush Hager

  7. COMMENTS ON THE SHOW I have been coming to the Southern Women’s Shows for almost 10 years. They bring in the people and excitement. I highly suggest their shows if you have a unique or women related product. You will not be disappointed! – Jeremy Antrim, Lifestyle Marketplace LLC We are a proud sponsor of the show. We love coming here every year. It’s a great way for us to meet a lot of women and pass along our messaging, and it’s a great way for us also to build our database. We are able to collect anywhere from 1,200 to 1,500 email addresses so we can pass on information in our E-Newsletters. – Alayna Rivera, Florida Dairy Farmers The show is fantastic for tourism for the state of Virginia because it brings in a wide variety of people of different income levels. We always run out of materials here. It’s a great show. I bring 20 cases of travel guides and they’re all gone before the show ends. – Jim Mathias, Virginia Tourism

  8. IT’S ALL ABOUT RESULTS! We succeed when you succeed! Southern Shows, Inc. and the Southern Women’s Show are committed to creating the best consumer show that works for you!

  9. ELECTRONIC ADVERTISING Television Partners Radio Partners Television and radio generated $220,170 worth of exposure! • An aggressive paid and promotional ad campaign penetrated households across Jacksonville. • Combined with our public relations efforts, the results landed hundreds of commercials and millions of impressions. • Nine leading radio stations delivered hundreds of spots during a two week period. • Combined with promotions, contests and ticket giveaways, listeners were engaged and excited about this year’s show.

  10. NATIONAL TV EXPOSURE The show was featured on The Balancing Act on Lifetime! The Balancing Act provided the following added exposure: Promotion of the show in 50,000 Balance Your Life Magazine Guides Email to 50,000 VIP club members Production of a 60 minute program with show footage and interviews, scheduled to air a minimum of two times on the Lifetime Network to a potential audience reach of 96 million households! Promotion on www.thebalancingact.com

  11. PRINT ADVERTISING Print and online advertisements created $151,678 worth of exposure! Newspaper ads, online banners and electronic billboards promoted the show throughout a 3 week campaign. 15 full color ads in The Florida Times-Union and the 3 page show program included in the October issue of HealthSource Magazine promoted exhibitors, sponsors, show features and celebrity guests to over 150,000 readers.

  12. PUBLIC RELATIONS $102,246 worth of clippings, TV and radio interviews, and online listings increased awareness! The show’s PR team generated 1,963,627 impressions! They reached numerous women’s organizations and clubs to encourage ticket sales, listed the show on a variety of websites and online event calendars, scheduled interviews, and placed news stories in media outlets throughout the market!

  13. WEBSITE EXPOSURE 104,878 web impressions! The Official Show Website provided guests with general show information, promoted special features, celebrity guests and stage schedules, and encouraged traffic to the show.

  14. SOCIAL MEDIA Over 2,200 Facebook fans! The Official Show Facebook Page was updated continuously in the weeks leading up to the show to excite guests and promote special features, celebrity guests, exhibitors and sponsors. The page allowed us to interact directly with the show’s fans and stimulate conversation about special show features and promotions.

  15. E-NEWSLETTERS Six E-Newsletters were sent to over 12,000 previous show guests! The E-Newsletter campaign sent show updates and special offers – all designed to drive traffic to the show.

  16. COUPON DISTRIBUTION Coupons built awareness and drove attendance! 3,000 were distributed at local Chevrolet dealerships. 5,000 were distributed at local Chick-fil-A restaurants. 2,800 were distributed at local Panera Bread restaurants. Electronic coupons were created for Dillard’s and Florida Dairy Farmers to share with their existing customers.

  17. TICKET SALES Special ticket offers attracted attention! Thousands of complimentary admission tickets were distributed to exhibitors, sponsors and media. 350 Chevrolet tickets were distributed to customers in 15 local dealerships.

  18. RETAIL EXPOSURE Hundreds of posters, table tents and register cards built awareness locally! 2 Ashley Furniture HomeStore locations 2 Belk department stores 15 local Chevrolet dealerships 1 Chick-fil-A restaurant 2 Dillard’s department stores 14 Panera Bread restaurants St. Augustine Premium Outlets 76 Walgreens locations

  19. BILLBOARDS Billboard signage promoted the show to thousands! Twenty (20) billboards were placed in key locations and intersections throughout the greater Jacksonville area ten days prior to the start of the show. Value: $5,000

  20. THANK YOU EXHIBITORS! A very special THANK YOU to our outstanding exhibitors! 2 Happy Feet 91.7 The Promise A & B Marketing, Inc. A Spice Above A To Z Golf Markers A&E International A-B-C Weight Loss System AAA Auto Club South AMS Ann’es Old Fashioned Foods Products Absolute Wellness Group Ache-Away Advocare All Stars Dips Amazing Surface Transformations Amazing Treasures American Laser Skincare American Travel Partners, Inc. Ameriprise Financial Amish South Arbonne International Artistry Atlantic Eye Institute - Live Your Vision B&B Exterminating Co. Inc. B. Cool Shop BJ's Wholesale Club, Inc. Balance Your Life Pavilion Bankers Life and Casualty Co. Bath Fitter Beaches of Fort Myers & Sanibel Belk Better In Colour Big Skinny Wallets Bio-Oil Biotrue Multi-Purpose Solution 'Bling it On!' Blissful Wellness Medical Weight Loss Centers Blizzi Cup Blue Cross Blue Shield of Florida Blue Ridge & Great Smoky Mountains Bobbles, Bangles & Bling bou'Tique 3:16 Brightway Insurance Brown Fertility Associates Buoylift Designs C & L Travel Marketing Corp. COCO For Me Cabinet Refacing USA Catt Walk Shoes, Inc Celebrating Home Cell Plus Cellular Sales CeraVe Certified Security Chabri Cheers to the Cure Chevrolet Christian Science Reading Room Christina Block Photography Clara White Mission Cleantastic, Inc. Cleava Snap to Bra Camisole by Branovations, Inc. Cliphanger Coastal Cosmetic Center Commit to Control Contemporary Plastic Surgery Cook’s Heat & Air Conditioning Creative Accents FL Cruise Planners Cutco Cutlery D & D Decorators D and R Sewing Center D&K Sales / Classy Cross Roads Boutique Damon Photography Inc. Dantes 925 Sterling Silver Jewelry Deerwood Lake Chiropractic Depree Rum Cakes DermaSystems Devcon Security Dillard's at St. Johns Town Center Dillard’s at the Avenues Diversified Home Products Doggy Baggage, LLC Dreams Come True of Jacksonville Elegant Accents, Inc. Element Photographic Ellura Elite Cosmetics En Masse Marketing Corporation Energy Armor, Inc Essential Bodywear, LLC - 'The Bra Lady Euroshine USA, Inc. - Express Steam Mop ExpressSunrooms.com

  21. THANK YOU EXHIBITORS! A very special THANK YOU to our outstanding exhibitors! FMC Family Health Education Service Family Support Services of North FL, Inc. Fathom It First Place Fitness Equipment Flagler Hospital Bariatric Surgery Center Florida Career College of Jax Florida Florida Dairy Farmers Florida Lottery The Florida Star The Florida Times-Union Food for the Poor Fran's Boutique & Salon The Gift Box Glory Foods Go Green Pain Relief Go! Sticky - Complete Green Cleaning Sys Gold Buyers of America The Golden Touch The Good Food Company Gripstic Gutter Cap HRC Medical HealthSource Magazine Health & Beauty Connection Healthy Eye Healthy Soy Candle The Healthy Weight Commitment Foundation Hematite Jewelry Herbiepac.com Hip Klips Home Makeover Systems House-Autry Mills Hubbard House, Inc. IV Pure Inc. Ideal Product USA Inc. Innovative Concepts Inspiretees.com International Jewelry Creations It Works! Wrap and Lose Fat JAM Sales – Bravage JAM Sales - Stove Top Grill Jacksonville Anti-Aging Institute Jacksonville Eye Center Jacksonville Fire Station Jacksonville Magazine Jacksonville Pet Funeral Home & Pet Crematory Jacksonville University School of Orthodontics Jacksonville Weight Loss Center Joy's International Foods Inc. Juice Plus Kennedi's Closet, Inc. Kitchen Craft Lakeview Farms, Inc. Lasikplus Vision Center The Laura Lynn Collection Lifetime Enclosures, Inc. Lindt Chocolate R.S.V.P. MA International Trading Co., Inc. The Maasai International Mary Kay Cosmetics (Jacksonville) Medi Massagers/Infiniti Inc. Memorial Family Practice Associates The Memory Builders Mental Health America of Northeast Florida The Miche Bag by Styles Wholesale Migi Nail Art Milo's Tea Company Mint Magazine Miracle Windows & Sunrooms Inc. Mix 'N Mingle Market Mix It Up Money Pages Inc. Mott's Garden Blend Naturally Yours New Horizons Women’s Medical Group New York Shades North Florida Surgeons Northeast Florida Cardiovascular Center NuSkin / Pharmanex Oil & Vinegar Organo Gold Oswald Chiropractic Panera Bread Park Place a Medical Spa Passion 4 Life Passion Parties Perfect Accents Perfect Fit Toe Rings Phoenix Trading Co. Pink Is Powerful Power Steam Pro Prestige Products Direct LLC/Air Purifier Princess House

  22. THANK YOU EXHIBITORS! A very special THANK YOU to our outstanding exhibitors! Psychic Madame Ruby Pulse Electro-Magnetic Therapy Pure Romance RPM Automotive RadioNOW 97.9 Rand Hill/Darby Creek Regions Bank ResVitale Revolucion Worldwide Riverside Dental Rodan and Fields Dermatology S.D.I. SAS Shoemakers Sachi Insulated Totes SafeTouch Security Systems Salena’s Accessory Showcase Saline Soothers Salko Products Ltd. Salt Institute Samaritan's Purse / Operation Christmas Child Scentsy Wickless Candles SecureIt Seize it. Live it. Select Comfort Select Marketing – thebestsheets Select Marketing Sessions Modeling Studio Sevier Skirts Sheic Journals Shine a Light on Breast Cancer Awareness Shop To Stop Slavery Silpada Designs Silver Gallery Silver-Sun Simples Wear Design Studio Simply Erika Simply Sassy Sisel International Sloggers Garden Shoes Smart Carts Solar Gadget Guy, L.L.C Sole Survivor SomethingSomething Southern Peanut Growers St. Augustine Foot and Ankle St. Augustine Premium Outlets Stella & Dot The Stenotype Institute of Jacksonville Sterling Mint LLC Straight For You Stunning Gal SUNNYband Susan's Treasure Chest SWIFT MICROFIBER Cleaning System Talia Cosmetics Terrific Fountains Then & Now Soap Shoppe Theresa Best Apparel Thirty-One Tiki's Treasures Too Chic For You Top of the Line Designs Toys for Tots TrueCare, LLC Tupperware Ultimate Creations Unique Designs By Wanda V101.5 Vacation Getaways VibaBody Slimmer Virginia Tourism / Shenandoah Valley Travel Visit Florida Visit Tallahassee Voice for Children supporting the Guardian Ad Litem of Florida Vonage Votre Vu WAPE-FM 95.1 WBOB WCI Group, Inc. WJGL WJXT / Virginia College in Jacksonville WQIK 99.1 Wag N' Tag The Wake-Up Squad The Water Beads Watkins Allergy and Asthma Clinic Westbrook Fine Art, Inc. WhoBaby Xtreme Whitening LLC You Personalize It Your Baby Can, LLC Zan'sBazzar Salon & Boutique Zeko Shoes

  23. THANK YOU SPONSORS! Outstanding sponsors and partners promoted the show to thousands of women and created fun and interactive features within the show!

  24. JOIN US IN 2012! Mark your calendar now! Next year’s show is scheduled for October 18 - 21, 2012! For more information: Elisha Jernigan Show Manager 800.849.0248 x 112 ejernigan@southernshows.com

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