A ShowMan’s Show

1. A ShowMan’s Show GLORIATHE BRAND SHOWCelebrating Lifestyle N Fashion9th, 10th, 11th of January 2009Venue: Hall No: 2,3,4,5PragatiMaidan, New Delhi, India

2. Introducing “ShowMan” • ShowMan - India’s leading organizer of B2B & B2C oversees exhibitions • ShowMan excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business.Our network of offices and associates extends to 15 countries. • First time ever in India ShowMan brings national and international players in lifestyle on a platform never ever experienced by Indian consumer. • The USP of this extravaganza will be to bring out the aspiration values of TG through the biggest show in Lifestyle.

3. World Fashion & Lifestyle Industry • World luxury goods segment is pegged at US$87.5 billion & the industry is witnessing growth at the astounding rate of 9.2% per year. • Luxury market for all goods and accessories is stronger than ever, growing at roughly 10-15% annually. • Number of global millionaires increasing to 8.2 million has created huge market for expensive, lavish lifestyle. • Surplus income is infusing greater consumer confidence in the global economy including fashion & lifestyle industry.

4. India: The Fashion Hub • India is gaining a growing share of the global mind space. It’s strong heritage and rich, vibrant culture provides it an edge over other countries when it comes to fashion and style. It has a rich heritage of designs. Indian textile, apparel and designs have immense scope to grow and develop in to the world’s largest fashion industry. • We possess formidable talent pool when it comes to designers, artists, stylists and other valuable individuals completing the fashion value chain. • Emerging economy on the world map. Huge market for branded and fashioned items. Hot outsourcing destination for design led value services and fashion. • Increasing share for foreign players in the domestic retail sector. Global trade in clothing and fashion set to touch US $ 450 billion.

5. Boost for Indian Fashion & Lifestyle Industry • Projecting Fashion & Lifestyle Business as the most visible and largest growing industry of the world. • Bringing forth, highlighting and establishing the linkages of Indian fashion industry with the global market. • Integrating Indian fashion designs with global trends in fashion and style. • Creating and exploring overseas fashion market for Indian Textile and Apparel. Help establish the industry as strongest player in the market when it comes to Textile and apparel. • Promoting India as biggest outsourcing destination for design led value added services and lifestyle products.

6. Business for Visitors • Fashion and lifestyle business is the largest industry in India set to touch new heights with a booming economy to support and fuel its growth. • With high growth projections, there exists a huge potential to tap the Indian Fashion Design Market. • Total lifestyle products including textiles, apparel and accessories to footwear, precious watches to home textiles in India is valued at around US $ 30 billion. • Only 4% of the Fashion Industry accounts for the branded and fashioned items. The rest of the market share is up for grabs.

7. What's New For Visitors…. Other common reasons for attending exhibitions include: To consolidate business relationships To solve specific problems To find new markets To appoint agents/seek principals To discuss specific terms/conditions/pricing To obtain technical knowledge To discuss business needs in a neutral environment To make purchase and procure likings To get entertainment & fun To experience Lifestyle & Shopping

8. FASHION N LIFESTYLE SHOW Activity Objective: Trade and Business alliances with fashion and lifestyle observers, corporate, experts, buying houses, retailers, wholesalers and distributors.

9. Idea: A platform for Company to display all their products and services to a wide and diverse group of audience. TG: Lifestyle and fashion lovers Masses with aspiration for better lifestyle Dealers and retailers network Features: Presence of prominent names in Fashion & Lifestyle Industry, Who’s who of Society, Fashion Designers, Celebrities, Brands, Buyers and media to make the event big and successful. Fashion n Lifestyle Show

10. Attractions & advantages Companies Presentation B2B Lifestyle & fashion trade conferences along with B2C Expo. Sessions and Seminars on lifestyle/fashion and related issues. Discussions on policy framework, branding, retail and so on. Global lifestyle/fashion trends & collections on display. Lifestyle/fashion forecast on current and future trends in the business. B2B Investors Conference The Advantages of a controlled, Show environment. One on one meetings.

11. Attractions & advantages • No loud advertising distractions • Convenient stand constructions • No brochure gatherers assuring that your • publicity material is strategically delivered • An environment congenial to lap top • presentations • The opportunity to make out of house meetings • Choice of pricing options • Affluent clients are more relaxed in a controlled • atmosphere • A professional exhibition center address to use • during your visit • Better ROI

12. Platform to Address Business Issues • A big stage to showcase their collection and designs to attract admirers, followers and genuine buyers. • Future lifestyle trends & Market research. • Consumer insight & Analyzing consumer behavior. • Helps you build valuable business leads • Sharing business intelligence.

13. Appearances • Who’s who of the fashion and lifestyle world and associated industries will assemble for the event. • The guest list includes: • Top Lifestyle Brands • Top Fashion Designers • Leading corporate representatives • Popular Bollywood Personalities • Top Models • Celebrities adding glamour & glitz • Artist\Performers • Fashion Experts • Influential Government Officials • National & International Press & Media

14. Feature Attraction • Brands on Ramps - Fashion Shows • The Brands Show - Exhibition • Brands Talk - Conference & Seminar • Live Show • Autograph Stage • Cookery Theatre • Makeover Zone • Talent Zone • Product Launch Stage

15. Scheduled Events • Brands on Ramps - Fashion Shows For the first time in India Leading national & International Designers with their top models both male and female will adorn collections on the ramp. Well organized, planned and wonderfully choreographed ramp shows. • Brands Talk - Conference & Seminar Discussion amongst the panel comprising of the industry leaders from lifestyle will lead to strategic conferences and seminars • The Brands Show - Exhibition Display of collection and designs at the venue itself. This is to facilitate company-buyer easy contact and to promote direct selling. • Live Performances Live celebrity performances to add charm to the Event.

16. Ad - onsss… • Boutique and Buying houses Large presence of wholesalers and retailers ensures ready market for buying and selling of collections and labels on display. • Lifestyle Brands A unique platform which touches on the lifestyle segment catered across various industry and providing a unique opportunity for companies to showcase their products/services • Product Launches Companies can use this platform to launch new products/product line extensions in front of the target market.

17. Categories' • Apparels • Jewelers • Accessories • Bags & Shoes • Hairstyling & Makeup • Cosmetics • Fitness • Spiritual & Yoga • Gadgets & Gizmos • Electronic Appliances • Home Décor • Automobiles • Club Membership • Tours & Travels • Craft & Handicraft • Gifts Section • Telecom • Furniture • Luxury Apartments • Entertainment & Music • Ayurveda & Spiritual

18. Means of Attracting Visitors • Press Advertising in Newspapers. • A large scale advertisement and promotion campaign will include large scale advertisements in National dailies giving information about the event. • Other Lifestyle magazines will also be targeted to spread the news about the show. • Attractive pamphlets, detailed brochures will be dispatched to individuals, organizations, associations having interest and stakes in the fashion business. • Special advertorials in the Newspapers for participants and their products.

19. PR Activity • PR activity of intense nature will be undertaken to promote the name and brand, products and services. • Regular and timely press releases giving glimpses of happenings at the event. • Detailed reporting of fashion shows and ramp events happening during the day. • Press Conferences and regular media briefings.

20. PR Activity • Some of the Major media houses to be targeted • News Papers Magazines • Hindustan Times - Cosmopolitan • The Times Of India - Vogue • The Indian Express - Vanity fair • The Tribune - Elle • The Pioneer - Marie Claire • The Statesman - India Today • The Hindu - Outlook • Dainik Jagran - Forbes • Dainik Bhaskar - Business Today • Amar Ujala - Femina • Hindustan - Savvy • Malayalam Manorma - Images Fashion

21. PR & News Coverage • Biggest fashion event of India is bound to attract huge media attention. • All big news and fashion channels will be present in their full strength to cover all the events spread across the day. • Some of the major channels to be targeted • National Media International Media • Zee News F TV • NDTV CNBC • Star News CNN • Zee Business BBC T V • Aaj Tak Canal • Sahara Samay Sky News • India TV Euro News • Channel 7 Asia net News • Headlines Today

22. Shoot outs • Informative detailed mails will be sent to reach out the interested party’s for participating and making their presence felt in the grandest fashion event • Portal Partners • AFAQS.com

23. Media Plan – Print Media • Print Advertisement Campaign • Times of India [12 Full Pages in 45 Days @ Rs. 10,00,000] Value of campaign [Rs. 1,20,00,000] • Metro Now [5 Quarter pages in 5 Days – During Exhibition] Value of campaign [Rs. 5,00,000] • Brand Reporter [2 Full Pages in 45 Days @ Rs. 2,50,000] Value of campaign [Rs. 5,00,000]

24. Media Plan - Radio • Radio Promotions • Radio City[30 spots # 20 Sec @ 20 Days – Before Exhibition] Value of campaign [Rs. 8,00,000] • Radio Mirchi [12 spots # 20 Sec @ 10 Days – Before Exhibition] Value of campaign [Rs. 6,00,000] • TV Promotion • Aaj Tak [12 Commercials # 20 Sec @ 10 Days – Before Event] Value of campaign [Rs. 12,00,000] • Times Now [10 Days Promotion] Value of campaign [Rs. 8,00,000]

25. Media Plan • Portal Partner • AFAQS [Banner at home page] • Mail Shoot Outs Value of campaign [Rs. 5,00,000] • Personal Invites • 20,000 Prestigious Club members of Delhi & NCR Value of campaign [Rs. 10,00,000] • Editorial Support • All major Media Houses

26. Floor Plan

27. Participation Categories and Options • Title Sponsorship Cost: US $ 70,000 Rs. 31,50,000 • Presenting Sponsorship Cost: US $ 45,000 Rs. 20,25,000 • Associate Sponsorship Cost: US $ 35,000 Rs. 15,75,000 • Feature Sponsorships Cost: US $ 18,000 Rs. 8,00,000 • Category Sponsors Cost: US $ 12,000 Rs. 5,40,000 • Exhibition Stall [Shell Scheme] Cost: US $ 350/ Sq. Mtr Rs. 15750/Sq. Mtr. • Exhibition Stall [Space Only] Cost: US $ 325/ Sq. Mtr Rs. 14625/Sq. Mtr. • Stage Presence [Brands on Ramp] Cost: US $ 4445 Duration: 20 Minutes X 3 Days Rs. 2,00,025

28. Exhibition Stall [Shell Scheme] Participation Category

29. Exhibition Stand Offerings Shell scheme stands includes: • Standard shell scheme built with exhibitor name plate • One Table + Two Chairs • 1 x 500 watt 13 amp socket • 2 X 100 watt Focus Lights • Cord carpet, standard color throughout exhibition hall The above package will also apply where two or more stands are combined to create one larger stand. Please Note: All other Fixtures, fittings, electrics and furniture must be booked and paid for separately, ask your consultant for the reference and contact details of Vendor [Please check your exhibitors manual for details]

30. Standard Shell Scheme Stand Example of a standard shell scheme stand open on one side. Most standard shell scheme stands are only open at the front of the stand.

31. Title Sponsor Participation Category

32. Title Sponsorship Mileage Pre-Event Promotion Campaign: Logo Presence on : • Print Advertisements • Email Blast • Press Kit. • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states. • Invitation cards inviting VIPs, Judges and who’s who of the city. • Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.

33. Title Sponsor… Mileage During Press Conference: Logo Presence on: • Venue gate & décor material. • Reception desk backdrop. • Center back drop of the stage. • Emcee announcements. • Kit cover to be used by the Press. • Branding on speakers panel desk. • Representative presence to address press.

34. Title Sponsor… Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 54 Sq. Mtr. Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Participant/Visitors/VIP’s/Media badges. • Registration desk backdrop. • Media Desk Backdrop. • Food & beverages counter/backdrop fascia • Autograph stage backdrop • Cookery theatre backdrop • Makeover corner backdrop • Waiting area branding. • Audience & VIP invites. • Invitation Mails

35. Title Sponsor… Mileage During Conference and seminar: Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Kit cover to be used by the conference speakers. • Kit cover to be used by the Press. • Branding on Speakers panel desk. • Participant badges. [New] • Reception desk backdrop. • Media Desk Backdrop. • Waiting area branding. • Representative as speaker of conference.

36. Title Sponsor* Additional Feature & Mileages: • GLORIA title will be associated with your brand [e.g. “XYZ Gloria Celebrating Lifestyle N Fashion .”] • 3 X 5 Mins AV presentation of your company [provided by you] can be scheduled on stage screens if desired. [All Days] • Silver plate engraved with your company brand name & Logo acknowledging the speakers can be provided by you. • Sash with brand name & title to be presented to winner of different categories. • Your company representative will require to reward the winner. • Compiled data of all Walk-ins.

37. Presenting Sponsor Participation Category

38. Presenting Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show : • Print Advertisements • Email Blast • Press Kit. • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states. • Invitation cards inviting VIPs, Judges and who’s who of the city. • Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.

39. Presenting Sponsor Mileage Mileage During Press Conference: Logo Presence on: • Venue gate & décor material. • Reception desk backdrop. • Center back drop of the stage. • Emcee announcements. • Kit cover to be used by the Press.

40. Presenting Sponsor Mileage Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 36 Sq. Mtr. Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Registration desk backdrop. • Media Desk Backdrop. • Food & beverages counter/backdrop fascia • Autograph stage backdrop • Cookery theatre backdrop • Makeover corner backdrop • Waiting area branding. • Invitation Mails

41. Presenting Sponsor Mileage Mileage During Conference and seminar: Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Kit cover to be used by the conference speakers. • Kit cover to be used by the Press. • Reception desk backdrop. • Media Desk Backdrop. • Waiting area branding.

42. Presenting Sponsor Mileage Additional Feature & Mileages: [ABC] • GLORIA event will be presented by your brand [e.g. “ABC Presents XYZ Gloria Celebrating Lifestyle N Fashion .”] • 3 X 2 Mins AV presentation of your company [provided by you] can be scheduled on stage screens if desired. [All Days] • Your company representative will require to reward the winner. • Compiled data of all Walk-ins.

43. Associate Sponsor Participation Category

44. Associate Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show : • Print Advertisements • Email Blast • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.

45. Associate Sponsor Mileage Mileage During Press Conference: Logo Presence on: • Venue gate & décor material [Side Panels]. • Reception desk Side Panels. • Side back drop of the stage.

46. Associate Sponsor Mileage Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 27 Sq. Mtr. Logo Presence on: • Venue gate & décor material [Side Panel]. • Side backdrop of the stage. • Emcee announcements at regular intervals. • Registration desk Side backdrop. • Waiting area branding. • Invitation Mails

47. Associate Sponsor Mileage Mileage During Conference and seminar: Logo Presence on: • Venue gate & décor material. • Side backdrop of the stage. • Emcee announcements at regular intervals. • Reception desk side backdrop. • Waiting area branding.

48. Feature Sponsor Participation Category

49. Feature Sponsorship • On Ground Benefits • Branding of the specific feature stage • Logo on all print advertisements • Logo at Backdrop of the stage • Logo at all communication under the category of Feature Sponsor • Premium stand space of 27 sq mts • MC announcements • Screen on Main stage : 10 X 30 seconds spots daily • Complimentary passes : 250

50. Category Sponsor Participation Category