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TIANB Member Survey - 2016

TIANB Member Survey - 2016. Presentation. Collection period: April 25 to May 10 Sample size: 56 respondents. Summary. Your business. Sector of activity. Your business. Number of full-time employees. More than half of respondents ran small businesses with 5 or fewer employees

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TIANB Member Survey - 2016

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  1. TIANB Member Survey - 2016

  2. Presentation • Collection period: April 25 to May 10 • Sample size: 56 respondents TIANB Member Survey - 2016 - Transat Chair in Tourism

  3. Summary TIANB Member Survey - 2016 - Transat Chair in Tourism

  4. Your business Sector of activity TIANB Member Survey - 2016 - Transat Chair in Tourism

  5. Your business Number of full-time employees • More than half of respondents ran small businesses with 5 or fewer employees • About 11% had businesses with more than 50 employees TIANB Member Survey - 2016 - Transat Chair in Tourism

  6. Your business Geographic location • More than one quarter of businesses are located in the southeast region of the province • More than one quarter of businesses are located in the southwest region of the province TIANB Member Survey - 2016 - Transat Chair in Tourism

  7. Legislative background Ranking of each issue TIANB Member Survey - 2016 - Transat Chair in Tourism

  8. Legislative background Ranking of each issue TIANB Member Survey - 2016 - Transat Chair in Tourism

  9. Legislative background Is the minimum wage an important issue? Yes, because…. N = 21 • The minimum wage is too high for small businesses • difficulty covering their costs • budget and cash flow problems • The minimum wage is too high for employees who earn tips More than half of respondents did not consider the minimum wage an important issue TIANB Member Survey - 2016 - Transat Chair in Tourism

  10. Development Ranking of each issue TIANB Member Survey - 2016 - Transat Chair in Tourism

  11. Development Ranking of each issue TIANB Member Survey - 2016 - Transat Chair in Tourism

  12. Development Do you anticipate a labour shortage? • Nearly half of respondents do not anticipate a labour shortage in the near future • 14% anticipate a major labour shortage TIANB Member Survey - 2016 - Transat Chair in Tourism

  13. Development Potential solutions to THE labour shortage • The preferred solution is to develop an employment program for workers over age 50 • Another possible solution is to increase the minimum wage • However, few respondents felt it is important to develop educational programs in tourism promoting recreation and tourism jobs in a four seasons employment perspective TIANB Member Survey - 2016 - Transat Chair in Tourism

  14. Development Other potential solutions to THE labour shortage N = 6 • Implement a program for new immigrants to Canada • Improve the work ethic • Develop new products • Make the SEED program available only to non-profit organizations • Increase the minimum wage solely for employees who do not earn tips TIANB Member Survey - 2016 - Transat Chair in Tourism

  15. Support for the industry and marketing Ranking of each issue • All of the issues above are important for the organizations surveyed and for the New Brunswick tourism industry in general  • The single most important issue is “Funding for tourism businesses, support for product development” TIANB Member Survey - 2016 - Transat Chair in Tourism

  16. Support for the industry and marketing Potential solutions to improve funding for tourism businesses • According to respondents, "Guidance and strategic support" is the most popular solution to improve funding for tourism businesses • Respondents also considered the other three solutions as possible options, but to a lesser degree TIANB Member Survey - 2016 - Transat Chair in Tourism

  17. Support for the industry and marketing Other potential solutions to improve funding for tourism businesses N = 6 • Regional funding • Encourage financial institutions to offer solutions • Fewer taxes • Attract new businesses • Provide loans • Simplify regulations and centralize the various provincial organizations TIANB Member Survey - 2016 - Transat Chair in Tourism

  18. Support for the industry and marketing Priority ranking of tourism experiences / products Green higher priority Red lower priority TIANB Member Survey - 2016 - Transat Chair in Tourism

  19. Support for the industry and marketing Rating of each potential development solution • The potential development solution deemed most interesting by respondents: "Propose a program of best tourist practices (presentation of exceptional products to foster a climate of 'competitiveness through best practices')" • Respondents also found the other four suggestions interesting, but to a lesser degree TIANB Member Survey - 2016 - Transat Chair in Tourism

  20. Proposed topics of discussion for the next annual TIANB Tourism Summit • Main topic • Develop winning partnerships, marketing for the future, and new products • Other topics • Develop tourism in smaller regions • Improve road signage • Develop local products • Lower taxes (accommodation, …) • Programs to assist B & Bs • Extend the tourist season into the fall • Protect heritage • Communications, advertising TIANB Member Survey - 2016 - Transat Chair in Tourism

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