Benefits of Digital Marketing over Traditional Marketing

1. Benefits of Digital Marketing over Traditional Marketing

2. Marketing is a process in which we promote or products or services to the customer with the intention to make profit. What is Marketing ? Or we can say that marketing is all about new ideas, action, strategy, planning, teamwork and many more as you can see in picture If we talk about marketing, it seems so easy to hear the word ‘marketing’, but when it comes to implementation most of the industries, not only small even big industries as well lack proper discharge capabilities.

3. It requires a lot of research or investigation to find proper marketing methods which will benefit the company, hence for that, we got two kinds of marketing method: First, Traditional marketing; Second, Digital or Modern marketing. Firstly if we talk about traditional marketing, then traditional marketing is that form of marketing which provides marketing by some traditional kinds of methods, which we used to conquer on daily basis and which might be hard to ignore like, 1.Ads on Television 2.Printed ads in Newspaper, or Magazine 3.Advertisement on Radio. 4.Advertisement through SMS and Calls 5.Face to Face advertisement 6.Ads on postcards or via pamphlet, and many more like such Tradition marketing has a benefit that is, in traditional marketing company got the chance to interact with the customers and came to know the reviews from customers about the product. While traditional marketing has some drawbacks as well, which we will discuss further in the article.

4. On the other hand, we have digital or modern marketing which provides a lot of methods for marketing to a company. Digital Marketing is an emerging topic in the world, and this is happening due to the digitalisation of the world economy. Nowadays almost all things are becoming internet prone and that’s why marketing too becomes digital. Digital Marketing helps to run your advertisements on internet properly as well help you ranking in the SEO.

5. Digital marketing not only makes marketing easy but it also provides a lot of features along with it which helps a company to invest its money in the right place and earn the right return on investment. Digital Marketing makes marketing of a product easy. In this, you can simply promote your product or service on various kinds of social media websites like Facebook, Instagram, Pinterest, LinkedIn, etc.

6. Online marketing provides you with a lot of filters, it helps you to target your customers precisely based on their age, lifestyle, religion, interest, etc. While in such kind of marketing you need not rely on other people for spreading your information to a customer, you simply can market your product or service according to your need. Online marketing is even providing better career opportunities Most human beings today are using smartphones for almost every small thing, so in such cases, online marketing provides you a very good opportunity to mark online marketing provides you a very good opportunity to market your product on various websites and apps that people are using to promote your thing.

7. Now if we talk about the benefits of digital marketing over tradition marketing than points tote noted are as follows: 1. No control over anything whats’s already done - In traditional kind of marketing we saw that advertisement takes place through newspaper or magazine or radio, so in that case if once anything is printed or broadcasted which contains any mistake you can’t be able to stop that spread, for that you need to re-publish again your Ad by correcting all your mistake, while in case of online marketing you can easily delete that of your post which you find not appropriate according to your requirement. 2. It requires high cost - Traditional marketing requires high cost for building and broadcasting Ads because media Ads involves high making cost and small companies can't invest much money in that. While in the case of Online marketing it only requires a little. 3. Easy to Share - You can not easily share any information with your friends or family from traditional marketing measures. 4. You can not trust everything you read in newspaper or magazine- This is one of the biggest drawbacks of traditional marketing that it does not provide any surety about the product or service it has printed about. Even neither online media can do so, but in online marketing, by seeing any post you can easily check the reviews of people to know the real thing about the same. 5. Poor Campaign Strategy - Traditional marketing doesn’t provide any tool to select the audience to whom you wanted to show your Ad. 6. Telephone advertising annoys when you’re at any important place or doing any important work, so again it is a drawback.

8. 7. Non-mobility. 8. Lack of proper functioning. 9. It requires more effort. 10. Requires more time and energy.

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