4 Tips for Creating Instagram Stories Ads That Convert

1. 4 Tips for Creating Instagram Stories Ads That Convert By DSIM

2. Introduction • Instagram Stories Ads : • Instagram Stories Ads come up between users’ Stories in the format (either a single photo or video up to 15 seconds long) and last for just 24 hours • Preferences for creating ads in Instagram Stories: • Photo: An image ad will play for 5 seconds. You can create photo ads with Creative Hub or Facebook Ads Manager, or you can upload from your own designs. • Video: Video ads play for up to 15 seconds and can be created with Facebook’s Creative Hub or Ads Manager or you can design and edit your own ad  • Carousel: Carousel ads for stories let brands play up to 3 parts of the content (video and photos) within a single ad.

3. 7 Objectives for Instagram Story Ads • Brand Awareness: Increase awareness for your brand by finding people more expected to be interested in it. • Reach: Show your ad to the maximum number of people. • Video views: Get more people to view your video content. • Conversions: Drive valuable actions on your app or website. • App installs: Get more people to install your app. • Lead Generation: Drive sales leads like email addresses and phone numbers. • Traffic: Send more people to your website.

4. Instagram Story Ads Sizes and Specs • 3 sizing formats to choose from when creating your story ad: • Square (1:1) • Landscape (1.91:1) • Vertical (4:5) • Recommended resolution: 1080 x 1920 pixels (you can go as low as 600 x 1067 pixels) • Image Creative • File type: .jpg or .png • File size: 30MB max • Length: Images show for 5 seconds by default • Video Creative • File type: .mp4 or .mov • File size: 4GB max • Length: Up to 15 seconds • Supported codecs: H.264, VP8

5. #1 Keep Your Message Short • In a stories ad, a ’ ‘sponsored label appears in the top • Instagram Stories Ads ensure it stands out and delivers the message within a matter of seconds. • Make sure you grab the attention of your audience instantly. • If you want to make a Stories ad that converts, it’s important to have a short and effective message that is easy to read.

6. #2 Use Your Brand Logo • Instagram story ads are not meant for your followers that are viewed by those you target. • If you’re not displaying your brand in your Instagram Stories ad, you’re at high risk of losing money • People that haven’t heard of your brand before, how will they know who you are without a logo noticeable? 

7. #3 Include a Strong CTA • Including a CTA in your Instagram Stories Ads is important.  It gives users an extra push. • You should give them clear commands and tell them to do something. For example- Swipe up, Download an app, or to shop for products.  • Giving directions to your audience will motivate them to take action.

8. #4 Finish Videos with a Solid Message • When your audiences watch stories, they’re fascinated to see what’s next. • End your video with a solid 2 seconds message. still screen to give audiences time to click before the ad is over and gone.

9. Conclusion • Using Instagram Stories Ads is a great idea, it is very effective. • It is used for more brand awareness and drive sales or for those who are looking to improve their personal branding. •  If done correctly, a successful Instagram advertising strategy will help you lead the platform. 

10. About DSIM • Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Bangalore, Pune, Hyderabad , Delhi & all over India. It offers the best Digital Marketing course in Bangalore and in other parts of India. • DSIM blog has been brought under the same. It’s an effort to give readers the most up-to-date, reliable information, so that they can step up their marketing strategies.