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To improve your ad copywriting and come with a great ad copy to get better ROI, these following tips will help you.
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1. Research • Search each and every detail of your audience, their behavior their problems and their desires. • After the research you’ll be able to address your audience in a better way. • If you have details of your Target audience then it would be easy for you to prepare a suitable message for them
2. Emotional Marketing • Emotional marketing is something that triggers your audience. • Emotional responses act 5 times faster than our brain to conclude the same information. • Some marketers opt this technique to increase your customer base. • The most common emotion types are fear, sadness, anger, and joy.
3. Engaging Headline • It is always important to make your audience notice right from the beginning of the ad. • If you’ve not grabbed your audience attention, your ad copy won’t be read by them. • To write engaging headline you can use tools like : Hemingway Sharethrough, HubSpot, CoSchedule
4. Present, noticeable and Informative Content • When you’re creating an ad, ensure it’s clear and informative. • Add the USP of your product or service in your ad copy. • See this example of a persuasive AdWords ad in the following image-
5. Statistics & Facts • Stats always drive the attention of the audience. • When you’re creating an ad, highlight a problem with the help of stats. • You can easily convince your customers with the help of these ads.
6. Test and experiment it • Once, you’ve come to know to write a perfect ad copy, it’s time to test and experiment it. • You can optimize your ads using Google Conversion Optimizer • This will help you in knowing if your ad is suitable for running or not
About DSIM Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Bangalore, Pune, Hyderabad , Delhi & all over India. It also offers the best Digital Marketing course in Bangalore. DSIM blog has been brought under the same. It’s an effort to give readers the most up-to-date, reliable information, so that they can step up their marketing strategies.