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Abacus Desk SEO and Social Media Presentation

This presentation explains the importance of web marketing and the key points to consider while promoting your brand online. Abacus Desk IT Solutions Pvt Ltd is a leading web development and digital marketing agency with offices in Faridabad, New Jersey and Toronto.

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Abacus Desk SEO and Social Media Presentation

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  1. BROUGHT TO YOU BY Abacus Desk 2014 SEO INDUSTRY INFOGRAPHICSURVEY Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.

  2. Fun Facts 94% 3.5 People • Look up SEO on Google • every Second.. of online traffic to business websites comes from search engines. 865 Million 67% • of companies expect to • increase their SEO budget. • of Websites globally • mention "SEO"

  3. Why you need SEO ? SEO is an important inbound marketing tool, Since every one is looking for information related to business service or product online. Being found on search results is an option you can’t overlook. Internet has global reach so not only you can serve your local customers, you can also eye the global market as well. Since its all integrated, SEO does wonder to your brand reputation. • The bottom line is that inbound marketing is one of the most effective and inexpensive branding exercise. It improves customer confidence on your product, it increase your market reach and it also works for you 24x7. Abacus Desk helps you realize the true potential of the Internet using effective SEO and Social Marketing.

  4. Market Share of Search Engines 04% ASK Google is the Master of Search ! • Google is truly considered as the gateway to the internet. Its most preferred search engine followed by Bing / Yahoo. Such is the might of Google that Yahoo and Bing had to join hands to compete in search advertising and they are still distant second to Google. Abacus Desk has certified partnerships with both Google and Bing to get you the best of both worlds. 23% Yahoo/Bing 73% Google

  5. Knowing Your Target user. 52% Men 48% Women • Women are close second but are more spenders compared to men. • Male are the leading users of internet and thus are majority consumers of search results. • With the option to profile your users Internet Marketing helps you to penetrate even deeper than you can ever imagine. Abacus Desk can help you micro target your user based on Language, Gender, City, Country, Device type and even by the content they like to consume.

  6. Targeting the Right Users Search Engines are most effective medium to reach your TG • Targeting specific user profiles is a huge advantage that comes with internet marketing. Abacus Desk uses the content marketing and social media marketing to target the audience which can get easily converted to more business. 75% users find a website via Search Engines

  7. What does it takes ! SEO Tactics Share • An effective SEO campaign should cover all the tactics. You need to have quality content presence and user engagement across all platforms. Abacus Desk has a team of experts which will strategize your campaign and will get your brand positive recognition signals across all platforms. SEO Tactics

  8. Agency/Consultancy type USA AUSTRALIA INDIA CANADA • INDIA has the most concentration of web design Agencies unlike the west where the SEO and Online Advertising concept is more prominent. Abacus Desk is the preferred inbound marketing agency for businesses in US and Canada. • SEO Consultancy • Web Design Consultancy • Viral Marketing • Advertising • S.Media Marketing

  9. 5 Key SEO Service Areas Social Media • Engaging users on Social media and optimizing the presence on social media Analytics Content marketing • Understanding the market and current traffic trends • Creating and distributing quality content like blogs, videos, graphics and presenations. Optimization Link building • Fine tuning the websiteand landing pages for rankings • Networking and opportuniites to build quality links.

  10. Web Marketing Process 43% Search Engine Marketing 28% Social Media Marketing 19% Paid Marketing 10% Article Marketing • Web Marketing varies a from one campaign to the other, but the thumb rule for every campaign has to cover all these techniques in varied quantity depending on campaign requirements.

  11. Main Factors of SEO Off-page Factors On-page Factors Community Managers Programmers Social Networks Analysis Marketing Stuff Users

  12. The 360 Degree SEO We cover all the bases ! • The challenge to get consistent rankings and traffic is to cover all the channels and platforms. They say if Content is the King the Distribution is the queen. We at Abacus Desk have this unique approach to distribute content across all platforms and to get maximum visibility.

  13. Top 5 Analytics 13% 18% 25% 12% 22% • Google Analytics • WordPress Stats • Omniture • Kiss metrics • Compete Top 5 Analytics Tools • Its very important to use the analytics from various sources correctly deduce the effectiveness of any campaign. Abacus Desk uses the top Analytic tools to be on top of the game. We have google certified analytics professionals in our team.

  14. Geo Targeting Geotargeting is another huge advantage with SEO 87% 58% • Abacus Desk uses the best tools available to positing your brand in the intended geo locations. We have strategic partnerships with brands which helps us to achive this. 71% 56% • Content • Social Media • Local SEO • Paid Search Advertising • Display Advertising Targeting Tools

  15. Networking with Thought Leaders 9 out of 10 people read reviews online before making any purchase decision. • Information makes people powerful, they like to make well informed decisions and do like the process of doing research before any purchase. • Abacus Desk gets your business content amplified by the thought leaders in your industry, With positive reviews from the high Authority blogs you are bound to get better conversion rates. Thought Leaders are Great Resources to amplify the content.

  16. The SEO Pyramid • On-site User, • Engagement, • Social Media, • Viral Marketing... 245 Million People in India use the internet • Link creation, • Scalable, • Content-based • Link Strategies... • We are still just 14% of our total population. Its only gonna go up from here. Internet is the major influencer and your can’t ignore it. We at Abacus Desk leave no stone unturned to get you on top of contextual search results. We do quality content, link building and social media marketing. • Keyword • brainstorming, • Anchor text, H1s, • Metas, Text... • URL structure, Sitemaps, Bot Accessibility...

  17. Top 5 SEO Channels The Most important Web Marketing Channel - 2015 • 76% • 62% • 58% • 34% • 30% • Online Advertising • Search Engines Optimization • Video Marketing • Social Media Marketing • Pay Per Click • Social Media Marketing tops the most important web marketing channel, This is a trend which will not go down. We might see a increase in the Pay Per Click campaigns as they provide instant results. But SEO still is a good investment as it does wonder to brand reputation.

  18. Winning Web Presence • Browser Friendly • Search Friendly • Mobile Ready • Online Reputation • Social Presence Its every where and its got you that’s why its called web • Information technology is effecting our lives in more way than we can imagine. Its fuelling business growth, and driving innovation. We are Abacus Desk are aware of the core idea of a winning web presence, It should cover all bases from being browser friendly to having a great social engagement. Essentials of a Winning web Presence

  19. Mobile SEO 117Million People in India use the Mobile Internet • This is too big a market to be ignored, Smart phones have been the biggest driver of Social media and web to the masses. • So it becomes all the more important to have a website which is mobile ready and that’s why we have experts in responsive web design and web applications. Your Mobile Site Next Big Growth = 100 Users

  20. Social Media Marketing Social Lead Conversion rate is 13% Higher than the average lead conversion rage. • Social Media has changed the marketing landscape, Elections are won using social media. Its too important to ignore. • We know that social media plays a huge role in your brand positioning that’s why we are partners with Social Media Giants like Facebook 54% Online users rely on social media for their buying decisions

  21. SearchEngine Word Map Over 05 Billions Over 09 Billions • USA • France • India • Brazil • Russia • Australia Over 10 Billions Over 03 Billions Over 09 Billions Over 02 Billions OVER 1000 BILLIONS Global searches being conducted every month

  22. The Short Cuts to Avoid Link Spam Hiding Cloaking Paid links Stuffing • SearchEngines are growingsmarter, they are developing a betterunderstanding of humanbehavior. Google is quick to penalize all the shortcutslike keyword stuffing, paid links and cloaking. We are Abacus Desk only use Ethical SEO techniques to getyoupromotedand thatiscreatingquality content and engagingyouruserseffectively.

  23. Get in Touch Web Website: www.abacusdesk.com Email: info@abacusdesk.com Address (Head Office) 5E/7 B.P Railway Road. Faridabad 121001 Phone Mobile: (+91 ) 9350059390 Phone: (+0129 ) 4021258 Social Media Twitter:twitter.com/abacuswebdesignFacebook: facebook.com/abacusdesk Skype You can set up an Online chat with us via Skype 24/7 Username: manumayank12 Network New York: (+1 ) 973 234 3941

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