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SOCIAL MEDIA PRESENTATION

Generation Y Email, Social, Micro-Blogging & More. SOCIAL MEDIA PRESENTATION. Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna l. Who Are We?. 1,300 members and growing

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SOCIAL MEDIA PRESENTATION

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  1. Generation Y Email, Social, Micro-Blogging & More SOCIAL MEDIA PRESENTATION Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna l

  2. Who Are We? • 1,300 members and growing • Help marketers transition from push & permission marketing to participation • Membership is free • Education – webinars • Case studies • Exclusive Gen Y panel/research • Student run agency • Real life marketing experience • Partner with brands/associations to help develop strategies, research, marketing program 2

  3. Julie Ching Kaitlin Gallucci Catherine Philip Our Generation Y Panel Pace University Senior Avid user of facebook (1,000), MySpace, Google Enjoy texting, online games Favorite gadget - iPod Pace University Graduate Co-Manager, IDM Lab Avid user of Google and facebook (310 friends) Enjoys texting, online games Favorite gadget - iTouch Pace University Senior Co-Manager, IDM Lab Avid user of MySpace (275), facebook (290), Google/Gmail Enjoys blogging, texting, online shopping/news Favorite gadget – Digital Camera

  4. Gen Y (’76-’94) Why They Matter! • Echo Boomers – 71 million strong • Friendship & making a difference is a strong motivator • Less likely to respond to traditional approaches (work/management/adv) • Work/life balance, financial smarts • Serious purchasing power – Approaching 10% of all spent annually $600 billion • Respond to ads different…people like them vs. celebrities

  5. Gen Y What do they do online? Do you currently…..? Email 100%** Texting 100%** Social Networks 99%* Micro Blogging 22%* 25% 50% 75% 100% base: *200 the PMN/Pace University’s Lubin School of Business’ IDM Lab, May 2009 base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009

  6. Gen Y How Often? • Average # of text messages • 1190 • Average time spent on email • 39 hours/month • Average social networks • 28 hours/month base: 80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 6

  7. Gen Y Advertising Impact • Declining email open/click rates • Ignore advertising on Social Networks • 74% report clicking infreq/never* • 19% say ads are relevant* • 64% view promotions on SN* • Promotional text messaging? • Currently receive – 26%, 0% plan** • Low Interest in receiving promo based on location/preferences – 14%** base: *220 the PMN/Pace University’s Lubin School of Business’ IDM Lab, March 2009 base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 7

  8. Gen Y How do you reach them Activity least likely to give up for a week? Email 30% 26% Texting Watching TV 16% Phone 11% Visiting Social Networks 7% Reading Magazines 4% 25% 50% 75% 100% base: **80 (in field) the PMN/Pace University’s Lubin School of Business’ IDM Lab, June 2009 8

  9. Gen Y What can you do? • Connect & communicate – survey, interview, deliver what you promise • Relinquish control – more options...set frequency, preferences • Micro-Target – delivery contextually relevant experiences • Socialize email – ability to share content components…post to social networks • Create participatory events 9

  10. People are turning to others rather than brands. More clutter, less attention fundamentally changes the marketer/consumer dynamic 10

  11. Generation Y Email, Social, Micro-Blogging & More SOCIAL MEDIA PRESENTATION Michael Della Penna President/CEO SuiteDialog, Executive Director PMN info@thepmn.org | twitter.com/mikepenna

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