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OVERVIEW of the tourism sector

Tourism Security Seminar 5-6 April 2011 Ministry of Tourism Arts & Culture. OVERVIEW of the tourism sector . Destination Maldives - Background. Introduced in 1972 2 Resorts – Male’ Atoll 270 Beds 1097 arrivals Maldives is popularly known for its one island one resort concept.

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OVERVIEW of the tourism sector

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  1. Tourism Security Seminar 5-6 April 2011 Ministry of Tourism Arts & Culture OVERVIEW of the tourism sector

  2. Destination Maldives - Background • Introduced in 1972 • 2 Resorts – Male’ Atoll • 270 Beds • 1097 arrivals • Maldives is popularly known for its one island one resort concept

  3. Accommodation Type and Bed capacity in 2010 25,591 beds distributed in: 97 Resorts: 21,232 beds 156 Safari Vessels: 2,434 beds 17 Hotels: 1,449 beds 25 Guest Houses: 476 beds ( guest houses and hotels in inhabited islands)

  4. Visitor Profile 2009 & 2010 2009 • Europe ~70.5% • Asia Pacific ~25% • Americas ~2.3% • Middle East ~1.5% • Africa ~0.8% 2010 • Europe ~ 63.8% • Asia Pacific ~ 31.6% • Americas ~ 2.3% • Middle East ~ 1.5% • Africa ~ 0.7%

  5. WHAT IS TOURISM TO MALDIVES • The main economic sector • Government Revenue : 26% • GDP Contribution: 28.7% • Foreign Exchange: 70% • The biggest foreign exchange earner • A strong direct and indirect employer • A stimulus to other industries to survive and prosper

  6. Tourist Arrivals & Bed Capacity

  7. Bed Occupancy

  8. Reasons for choosing Maldives over other Destinations • Tourist Opinion Survey 2008

  9. Purpose of Visiting Maldives • Tourist Opinion Survey 2008

  10. Tourist Activities • Tourist Opinion Survey 2008

  11. Tourism Vision & Mission • Vision: • To be the best example of sustainable tourism development - a nation with an economically profitable tourism industry in harmony with its natural environment, cultural resources, and the values of its people. • Mission : • Improve the quality of life of the Maldivian people by optimizing and balancing the economic, environmental, and socio-cultural benefits of tourism, with equitable distribution of these benefits to the society, while minimizing the possible negative impacts of tourism.

  12. Under this mission : Tourism is planned to go to communities • directly benefit the local population • stimulate the island economies

  13. Tourist Distribution • A tourist population of more than 25,000 could be resident in Maldives at a given time • In resorts, hotels, guest houses, floating vessels • Additionally a number of tourists may reside in the country: • passenger liners • luxury super yachts • Small yachts crossing / bunkering

  14. Over 78 Tourism projects in the pipeline • 17 Atolls (total 7000+ beds) • Direct employment opportunities (estimated: 44,250 ) • New Developments • Innovative products • Floating developments • Luxury Villas in inhabited islands • Hotels and Guest houses in inhabited islands

  15. New Resorts New Resorts Resorts Resorts Local Islands Local Islands 1-Upper North Province Dive Sites Est. 3120 beds Reg. 456 beds

  16. 2-North Province Est. 3034 beds Reg. 3816 beds

  17. 3- North Central Province Est. 600 beds Reg. 16,283 beds

  18. 4-Central Province Est. 480 beds Reg. 1086 beds

  19. New Resorts Existing Islands Resorts 5-South central Dive Sites Est. 1480 beds Reg. 0 beds

  20. New Resorts Existing Islands Resorts 6-Upper South Dive Sites Est. 2246 beds Reg. 250 beds

  21. New Resorts Existing Islands Resorts 7-South Province Dive Sites Est. 220 beds Reg. 986 beds

  22. Tourist transport • seaplane • boat • scheduled domestic airlines

  23. Why a Tourism Security Seminar? • Urgency to meet current tourism security Challenges; • global terrorism and white collar crimes • the escalating tourism related incidents • Identify and prioritize the current security challenges • Suggest actions /solutions • Past Efforts in Tourism Security • Security workshop held in May 2008 following Sultan Park incident in 2007 • Number of security issues highlighted • Formulated a draft tourism security plan

  24. Highlights of Issues Identified In The Draft Tourism Security Plan • Threats to property and tourists (easy access to resorts by sea, territorial issues, threats from inhabitants) • Issues relating neighbouring islands (territorial issues and anti social behaviour towards property and visitor ) • Issues related to Staff : • Threats to the management by unhappy or dismissed employees • Drug issues in the workplace • Involvement of staff in Crimes • Security in the transportation system • Communication between the tourism establishment and concerned authorities • Lack of a destination sensitised media

  25. Recommended Measures From The Draft Tourism Security Plan • Establish proper security mechanisms at tourist properties • Strengthen security at all airports • Establish proper mechanisms to liaise in relation to incidents • Strengthen sea /air transport security • Establish mechanism to prevent issues arising from neighboring islands • Establish a mechanism for screening/verifying records of recruiting staff • Formulation of relevant regulations in relation to all the above where relevant

  26. Security • Your contribution will finally help us • To formulate an action plan • To draft a framework for the security of the tourism indu Thank you Today we are again gathered to discuss gaps based on current scenario . We are here to share information and assess the situation The continued success of Maldives as a competitive destination depends on addressing all challenges

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