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Overview of the Caribbean Tourism Sector: Managing Tourism Resources

Overview of the Caribbean Tourism Sector: Managing Tourism Resources. Mercedes Silva Sustainable Tourism Specialist Adaptation to Climate Change in the Caribbean Tourism Sector Workshop Grenada, May 27 th , 2002. CTO Membership. Caribbean Map. CTO Caribbean Sub-Regions.

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Overview of the Caribbean Tourism Sector: Managing Tourism Resources

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  1. Overview of the Caribbean Tourism Sector: Managing Tourism Resources Mercedes Silva Sustainable Tourism Specialist Adaptation to Climate Change in the Caribbean Tourism Sector Workshop Grenada, May 27th, 2002

  2. CTO Membership Caribbean Map

  3. CTO Caribbean Sub-Regions • OECS Countries Dutch West Indies • Anguilla Aruba • Antigua & Barbuda* Bonaire • British Virgin Islands Curacao • Dominica* Saba • Grenada * St Eustatius • Montserrat* St Marteen • St Kitts and Nevis* • St. Lucia * French West Indies • St Vincent and the Grenadines* Guadeloupe • Martinique • Other CARICOMHispanic Caribbean • The Bahamas Cuba • Barbados Dominican Republic • Belize Mexico: Cancun / Cozumel • Guyana Venezuela • Jamaica • Trinidad and Tobago US Caribbean • Haiti Puerto Rico • Suriname US Virgin Islands • Other Commonwealth Bermuda • Cayman Islands • Turks and Caicos Islands * CARICOM

  4. Foreign Exchange • Government Revenue • Investment Benefits of Tourism • Job Creation • Linkages to Other Sectors • Socio-Cultural Development

  5. Visitor Expenditure in the Caribbean (US$ billion) $ $ $ $ $ $

  6. Employment in Tourism Industry CTO conservatively estimates that more than 900 thousand persons are directly or indirectly employed in the tourism industry (300 thousand in the accommodation sector)

  7. Importance of Tourism to Caribbean Economies Visitor Expenditure as a Percentage of GDP Anguilla - 75% Cayman Islands - 60% St. Lucia - 55% Antigua & Barbuda - 49% Aruba - 41% Barbados - 36% St. Kitts & Nevis - 31% Grenada - 28% St. Vincent & G’dines - 28% Jamaica - 25%

  8. International & Caribbean • Visitor Arrivals

  9. International & Caribbean Tourist Arrivals • Growth Performance 1987-2000 CARIBBEAN WORLD

  10. International & Caribbean • Cruise Bed Days • Growth Performance 1991-2000 MEDITERRANEAN WORLD CARIBBEAN

  11. Growth in Tourist Arrivals to the Caribbean and Selected Sub-regions since 1991

  12. Tourist Arrivals to the Caribbean by Sub Regions 2000

  13. Tourist Arrivals to the Caribbean by Major Markets 2000p

  14. Competition Gulf War US Travel to Overseas DestinationsComparative Performance 1990 - 2000 Source USTIA

  15. Arrivals from Canada to the Caribbean by Sub-region 2000p

  16. Average Annual Growth in Arrivals to the Caribbean from Europe and by Sub Region 1993-2000 P

  17. Room Capacity in the Caribbean

  18. Occupancy Rates in the Caribbean (percent)

  19. Challenges to Caribbean Tourism • Diminished economic growth in many of our source market • Reduced profitability of airlines • More countries seriously adopting tourism as a viable development option • Increased leisure travel options within our major markets • Changing Consumer Patterns • Changing distribution systems

  20. Challenges to Caribbean TourismClimate Change Issues • Sea Level Rise: most tourism facilities are located in coastal areas • Global Temperature: warmer winters in northern markets / changes in tourism seasons. warmer summers in the region / less attractive for tourists. • Precipitation Patterns • Hurricanes lost of infrastructure affect region image as a safe destination

  21. Today’s Changing ConsumerNew Standards of Expectation • less likely to be satisfied with sun, sea & sand alone • more knowledgeable & independent • more environmentally conscious • more security-concerned • more likely to travel in family/groups

  22. Challenges After September 11th • Safety and security the primary concern of travelers both in terms of Air travel and safety at the destination • Shorter booking window, reduced from three months to as much as four weeks • Economic downturn..increased un-employment

  23. Growing Competition - Product • higher levels of service outside Caribbean • freer cross-border travel (notably Europe) • huge growth in cruise ship inventory and cruising destination • better scheduled airlift to other regions • Lack of investment and innovation in product development in the region

  24. Towards the Future • The Caribbean is perceived as a safe destination in comparison to its major competitors in the middle east and Asia. • Declines in September estimated at 19% are leveling off and showing positive signals of recovery. • Preliminary estimates suggest that arrivals to the region in 2001, declined by 2% compared to 2000 • Greater effort in marketing & research

  25. Towards the FutureSustainable Tourism Approach • Efforts being made towards Sustainable tourism initiatives inclusive of improved product & human resource development Natural Resource Protection Carrying Capacity Assessments Environmental and Financial Feasibility Disaster Mitigation Research and Education

  26. Projected Growth in World & Caribbean Tourism ave. annual 1995 2000 2010 % ch. Caribbean 14.7 20.3 28.4 4.6 World 567.0 698.8 937.0 3.6 % share 2.6% 2.9% 3.0% millions

  27. Mercedes Silva Sustainable Tourism Specialist msilva@caribtourism.com www.onecaribbean.org www.doitcaribbean.com Adaptation to Climate Change in the Caribbean Tourism Sector Workshop Grenada, May 27th, 2002

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