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The ARCS Model of Motivational Design. The ARCS Model of Motivational Design. A ttention. R elevance. C onfidence. S atisfaction. The ARCS Model of Motivational Design. A ttention. R elevance. C onfidence. S atisfaction. The ARCS Model of Motivational Design. A ttention.
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The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction
The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction
The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction
The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction
The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction
Attention ARCS
Attention • Perceptual arousal Inquiry arousal ARCS
Attention • Examples Incongruity and conflict Active Participation Inquiry Humor Variability ARCS
Attention • Examples ARCS
Attention • Incongruity and conflict ABZ 2 + 2 = 9 ARCS
Attention • Active participation ARCS
Attention • Inquiry ARCS
Attention • Humor ARCS
Attention • Variability ARCS
Relevance ARCS
Relevance • Experience Present worth (WIIFM) Future usefulness Needs matching Modeling Choice ARCS
At sea aboard USS Carl Vinson, Jan. 5, 2002 — USS Carl Vinson (CVN 70) launches a Sea Sparrow during a missile launch exercise while the ship was sailing toward Hawaii. U.S. Navy photo by Photographer's Mate 3rd Class Martin S. Fuentes. [020105-N-5555F-001] Jan. 5, 2002 Relevance • Experience ARCS
At sea aboard USS Enterprise, Oct. 5, 2001 — Members of Explosive Ordnance Disposal Mobile Unit Two (EODMU-2) fast rope from a Seahawk helicopter onto the flight deck aboard USS Enterprise (CVN 65) during a training exercise. U.S. Navy photo by Photographer's Mate 1st Class Martin Maddock. [011005-N-0872M-502] Oct. 5, 2001 Relevance • Present worth (WIIFM) ARCS
Relevance • Future usefulness ARCS
Relevance • Needs matching ARCS
Jan. 15, 2002 —Chief of Naval Operations Adm. Vern Clark visits Sailors onboard USS Theodore Roosevelt (CVN 71). U.S. Navy photo by Chief Photographer's Mate Eric A. Clement. [020115-N-1328C-506] Relevance • Modeling ARCS
Relevance • Choice ARCS
Confidence ARCS
Confidence • Objectives & prerequisites Increasing levels of difficulty Feedback Learner control ARCS
Confidence • Objectives & prerequisites ARCS
Confidence • Increasing levels of difficulty ARCS
Confidence • Feedback ARCS
Confidence • Learner control ARCS
Satisfaction ARCS
Satisfaction • Natural consequences Positive consequences Equity ARCS
Satisfaction • Natural consequences ARCS
Satisfaction • Positive consequences ARCS
Satisfaction • Equity ARCS
The ARCS Model of Motivational Design • Attention Relevance Confidence Satisfaction
Keller, J. M., (1983). Development and Use of the ARCS Model of Motivational Design (Report No. IR 014 039). Enschede, Netherlands: Twente Univ. of Technology. (ERIC Document Reproduction Service No. ED 313 001) • Maslow, A. (1954). Motivation and personality. New York: Harper. References