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Nike and Adidas

Nike and Adidas. Nike and Adidas have a good brand image in India. known for quality and up to date technology in footwear. Adidas is generally considered as a Neo-fashion product due to endorsements with Pop, Hip Pop artists. Adidas has a more lucrative appeal in India.

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Nike and Adidas

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  1. Nike and Adidas

  2. Nike and Adidas have a good brand image in India. • known for quality and up to date technology in footwear.

  3. Adidas is generally considered as a Neo-fashion product due to endorsements with Pop, Hip Pop artists. • Adidas has a more lucrative appeal in India.

  4. Adidas is more preferred product amongst the youth as it is comparatively cheaper than Nike. • Adidas is considered reasonable and fashion forward. • More focused on the European market. • Specializes in soccer, tennis, and athletics. • Recently expanded its product line to include sports equipment and clothing.

  5. Recently updated its production for increased efficiency and cost effectiveness. • Production is outsourced to Asian countries.

  6. Nike has a more classic, semi-formal and status centric outlook. • Nike is the biggest global sportswear brand.

  7. A very professionally competitive company. • Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. • Very well branded among consumers. • Offers their products worldwide. • Profits are largely dependent on the footwear products while other branded products are not as strong.

  8. More focused on the local market • More effective advertising and marketing • Recently updated the look of its line • Offers custom product lines • Excellent website support for custom options • All production is outsourced

  9. Profits are largely dependent on the footwear products while other branded products are not as strong. • History of violations of over time laws and minimum wage rates in Vietnam. • Accusations of poor conditions in the work place.

  10. The corporate and work class individuals Nike is more of a status symbol as its expensive and has a niche appeal. • Accusations of poor conditions in the work place.

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