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Reebok and adidas. By Kiki schutrum & Liz lorence. Entrepreneur. The entrepreneur is Adolf Dassler Adolf Dassler was a passionate athelete and been around sports his whole life.
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Reebok and adidas By Kiki schutrum & Liz lorence
Entrepreneur • The entrepreneur is Adolf Dassler • Adolf Dassler was a passionate athelete and been around sports his whole life. • Adolf Dassler was inspired by a single idea when he made his first shoes in 1920, at the age of 20. His vision was to provide every athlete with the best footwear for his respective discipline. • He was called Adi and his last name is Dassler hence the name Adidas!
How he got started! • Adolf Dassler focused his work on the classic disciplines of track and field. • In the mid 1930s Adolf Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost 100 employees. In less than two decades adidas advanced to become the world’s leading sports shoe manufacturer.
Products!! • Athletic/running shoes! • sportswear! • Clothes, such as shirts, pants socks, undies! • Yoga apparel! • And an expanding product line of sports gear!
Employment • As of 2009 the Reebok/adidas company employs 39,600 people.
Philanthropy • Adidas' business practices/ethics and commitment to worker welfare have been scrutinized and often criticized • Give free shoes to people in Africa. (soles for souls!)
GROWTH • Adi and Rudolf Dassler were brothers running the same business but then they split and rudy’s company later became puma. • As of today adidas is a multinational corporation and a major provider in sportswear.
challenges • In the U.S Nike is adidas’s major competitor in in shoes and sportswear. • When Adolf's son died the company was going through hard economic times and Bernard Taipe bought out the business and outsourced its workers to china
Today! • As of today it is a multinational corporation, which is still expanding. • It is a public corporation. • In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning