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Session 1 (MKT443 Spring ‘ 08)

Session 1 (MKT443 Spring ‘ 08). Roster Call Syllabus & Course Introduction WSJ sign-up and presentation sign-up Ch. 1 of Lehmann and Winer Assignment Read Syllabus Carefully & Mark Your Calendar Read Coke (Ch. 3) of Marketing Mistakes and be ready for discussion

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Session 1 (MKT443 Spring ‘ 08)

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  1. Session 1 (MKT443 Spring ‘08) • Roster Call • Syllabus & Course Introduction • WSJ sign-up and presentation sign-up • Ch. 1 of Lehmann and Winer • Assignment • Read Syllabus Carefully & Mark Your Calendar • Read Coke (Ch. 3) of Marketing Mistakes and be ready for discussion • Read Ch. 2 of L&W and Ch1 & 2 of B&N

  2. Session 1 (MKT 443) • Report for Reading Assignments • Maximum Two pages • Prepare 45 copies • Structure • Summary (make it brief!): One Paragraph • What You Learned: One or Two Key Takeaways and Elaborate • 2 questions you would ask for the exam • Extra credit: Current condition of the company (MMS); an example (Coopetition book and Nintendo book)

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