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Using the New Online Web World to Connect and Communicate

Using the New Online Web World to Connect and Communicate. 2008 State Education Editors Conference. Sheenae Shannon, AEA Pamela Nichols, DSEA Don Blake, NEA. Overview. 1. Building a Social Media Presence 2. Build “It” and They’ll Come? Managing Social Media

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Using the New Online Web World to Connect and Communicate

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  1. Using theNew Online Web World to Connectand Communicate 2008 State Education Editors Conference Sheenae Shannon, AEA Pamela Nichols, DSEA Don Blake, NEA

  2. Overview 1. Building a Social Media Presence 2. Build “It” and They’ll Come? Managing Social Media 3. Association Social Media Strategies: Membership Recruitment Issues Organizing Knowledge Management Leadership Engagement 4. Is it Worth It?

  3. Social mediais an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.

  4. Issues Organizing Step-by-step: The Issue Consider branding the issue rather than the association…

  5. Issues Organizing Step-by-step: 2. The Audience

  6. Issues Organizing Step-by-step: 2. The Audience Social Technographics classifies people according to how they use social technologies US: Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.

  7. Issues Organizing Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

  8. Issues Organizing Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

  9. Issues Organizing Step-by-step: 3. The Media (Tools): Creators, Critics & Joiners= Blogs, Cyberlobbying, Social Networks

  10. Blog

  11. Digg

  12. Digg

  13. MySpace: 100 members

  14. Facebook (Group & Page): 2,400 members

  15. Change.org

  16. YouTube

  17. AEA Facebook

  18. AEA MySpace: 225 members

  19. AEA del.icio.us

  20. AEA Twitter

  21. AEA friendfeed

  22. Social media: A chance to revitalize collective action for the 21stCentury Concentrate on the relationships NOT the technology! “I AM THE NEA:” New Tools, New Culture

  23. Before wielding the technology, ask yourself: Does it enable people to connect with each other in new ways? Is it effortless to sign up for? Does it shift power from your association to members? Will member-community generate enough content to sustain itself?

  24. Six signs that Social Media Isn’t for You: • You’re still trying to get a handle on your association’s basic technology infrastructure • Your target audiences aren’t using social networking tools • You don’t have time to experiment with something that might not work • You’re not willing to work with technologies that don’t work as well as they could • You’re not willing to invest in gaining a real understanding of the medium • You want clear editorial control over your brand and message

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