Constructing an Effective Grassroots Movement Mario Waissbluth

1. ConstructinganEffectiveGrassrootsMovementMario Waissbluth

3. 10% 17% 31% 46% 65%

4. Chile isthe country withthesecondhighestlevel of segregation in the WORLD   Wealthy children study with other wealthy children, middle class children with other middle class children, and poor children with other poor children Chile

5. Thebirth of ourorganizationwasunplanned and unexpectedAugust 22, 2008

6. In just 4 years, we have achieved solid victories and become a key player and point of reference in education debates. • We were the first to suggest scholarships for students studying pedagogy. • We were the first to propose increases to the Preferential Educational Subsidy. • We improved the salaries, responsibilities, and hiring process of school administrators. • We achieved a US$ 300 million increase in funding for public education.

7. In just 4 years, we have achieved solid victories and become a key player and point of reference in education debates. We set in motion a discussion about the importance of preschool education, and its budget has subsequently been increased. We blocked or modified legislation that we perceived as inadequate. We have done fieldwork, helping municipalities with education management. ……… and much more

8. Key factors in oursuccess: • 1. A passionate team • 2. Well-researched, fact-based proposals • 3. Total independence from political parties • 4. Persistence • 5. Maximizing petitions • 6. Professionalism in working with social media • and the press • 7. Lobbying and dialoguing with all stakeholders • 8. Fieldwork + public policy • 9. Simultaneous convergence of media messages

9. Passion….. www.educacion2020.cl

10. Even more passion …….

11. We are a well-respected organization with an INDEPENDENT VOICE regarding topics concerning education for all political sectors and for all citizens. This also has political and financial costs . . . . And we have learned through trial and error that not everything is as rosy as it might first seem.

13. Thewebsiteisthemovement’sbattleship…..

15. Today, Twitteristhefastestgrowing and mostpowerfultool;itis no longer a “toy”. The “helicoptermissilebrigade”: followersonTwitter Today, we have over 124,000 followers. This is the most important NGO Twitter account in Chile.

16. In the Commission on Education discussing the laws surrounding teachers, 2020 is setting out the law’s merits and improvements In the Commission, Educación2020 is tearing apart Lavin’s project, “quality and equality” An interesting debate in the Senate’s Commission on Education over the quality and equality of education with Educación 2020 In the Commission on Education listening to M Waissbluth from 2020, very interesting, they support the direction of the project but advise a larger budget.

17. AlmostDailyPressAppearances Turning in signaturessupportingpubliceducationtothepresidentialpalace, May 2012.

18. Budget: Waissbluth requests that preschool education be prioritized ,and government intervention for municipalities in crisis.

19. Television “Wehavethemostsegregatededucationalsystem in theworld” (May 2012, CNN Chile)

20. A systematicfocusiskeyforourmodelto be effective Lobbying Educación 2020`s Fieldwork Executive and LegislativePower Press and the media The internet and social networks Citizens Educación 2020`s PolicyStudies Othereducationalresearchinstitutes

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