Marketing Techniques of Commodities

1. Marketing Techniques of Commodities

2. Is price the only factor that influences your purchases? “In a consumer society, the most influential determinant of the status value of a commodity is its price, but marketing techniques allow many other factors to mitigate its impact” (Leiss, Kline, Ihally; 317).

3. You “Deserve” Better! “In an attempt to persuade the consumer of modest means that even he or she can acquire something special and need not rest content with the ordinary things of life” (317). L'Oreal Commercial

4. Gender-Role Expectations “Advertisements portray the physical carriage and gestures of male and female models and of specific parts of the body, such as hands, in ways that reflect and reinforce traditional patterns of sex-role expectations” (317).

6. A Competitive Edge • “…sex stereotyping illustrates a basic point-that goods serve as important communicators in human interactions when, and only when, they are embedded in what we have called structured situations” (317). Nike- Just Do It