1 / 13

From Personal Telephony to Pocket Internet a way to boost the market ?

From Personal Telephony to Pocket Internet a way to boost the market ?. Georges PASSET Chief Technology Officer. Bouygues Telecom Launch. Nov 1994 : DCS 1800 License award May 1996 : Commercial launch with bundle service End 1997 : 500.000 subscribers. France : Mobile Telephony Growth.

abel-hammond
Download Presentation

From Personal Telephony to Pocket Internet a way to boost the market ?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. From Personal Telephonyto Pocket Interneta way to boost the market ? Georges PASSET Chief Technology Officer

  2. Bouygues Telecom Launch • Nov 1994 : DCS 1800 License award • May 1996 : Commercial launch with bundle service • End 1997 : 500.000 subscribers

  3. France : Mobile Telephony Growth • 1995 : 1,3 M subs • 1996 : 2,5 M subs • 1997 : 5,8 M subs • 1998 : 11 M subs • 1999 : 20 M subs Forecasts 1997 Forecasts 1995 et 1996 Forecasts 1994 93 94 95 96 97 98 00 99

  4. 7 years of innovation • 1996: first consumer contract and free answering service launched in France • 1997: introduction of Enhanced Full Rate sound • 1998: creation of Scoop, remote messaging information service, and Express-M@il • 1999: launch of no-commitment prepaid Nomad service • 2000: launch of Spot: extra communication minutes offered by advertisements • 2001: Mini Forfait • 2002: GPRS for business and launch of I-mode ™

  5. Key figures • Approx. 6 million subscribers • 3 billions euros turnover (+15% versus 2001) • 6.300 employees • Positive net income (65 millions euros for 1st semester 2002)

  6. ACCESS CLIENT CONTENTS Mobile content provider Agregator Operator Terminal Boosting the market • Comprehensive value chain • Easy, simple and homogenous services

  7. Television & radio Written press Internet Mobile An I-mode ™ response It’s ... Animation - Image Depth Instantaneous - Interactivity And also three criterions keys: Simplicity using Reliability and conviviality Low cost

  8. Customers Benefit beyond mobility Distribution Commercial partnership Contents adequacy, customers benefit, quality Network use release and ergonomics factor Bouygues Telecom Business Model contents editors concentrated on win-win Technology simple, accessible, evolutionary I-mode ™ virtuous circle P8

  9. Information Provider Information Charges Information Commission fee Bouygues Telecom “I-Mode ™” Service Users • Monthly Charges • Packet transmission charges • Information Charges I-mode ™ business model

  10. A simple tarification scheme Monthly bundle 2 hours and up Voice services 3 € / month Access to i-modeTM i-modeTM Browsing E-mail receiving and sending 1 centime € / ko Monthly subscriptionto i-modeTMsites (86% for content providers) From 0 to 3 €per month

  11. Next steps ? • Camera phones • Localisations • Speech recognition

  12. Thank you

More Related