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Brainstorming - Creative Problem Solving Method

Session objectives. What is brainstormingWhy and when use itHow to organise and lead a successful brainstorming sessionWhat mistakes are to be avoidedAdditional creative problem solving methods. What is brainstorming. ?The best way how to have a good idea is to have many ideas?Alex F. Osborne,

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Brainstorming - Creative Problem Solving Method

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    1. Brainstorming - Creative Problem Solving Method Halka Balácková, MBA Masaryk Institute of Advanced Studies, Czech Technical University in Prague www.muvs.cvut.cz e-mail: hbalackova@volny.cz UNIDO – Technology Foresight for Practicioners – Training course, 6-10 October 2003, Prague

    2. Session objectives What is brainstorming Why and when use it How to organise and lead a successful brainstorming session What mistakes are to be avoided Additional creative problem solving methods

    3. What is brainstorming „The best way how to have a good idea is to have many ideas“ Alex F. Osborne, 1939 method of thinking up solutions, concepts, ideas in problem solving using the brain to storm new ideas in groups „It is easier to tone down a wild idea than to think up a new one.“

    4. Why and When Use It the creative process is not always easy (problems of fear, criticism, no existing solutions yet) one person has a limited capacity people tend to judge new ideas immediately (a change is difficult for a human being)

    5. How does it work in a group of people free associations to the topic given relaxed and friendly atmosphere deferred judgements – release the human mind, lateral thinking

    6. The key rules relaxed atmosphere - completely free no criticism or judgements quantity matters all ideas legitimate all ideas put on the sheet of paper evaluation only after the session

    7. BENEFITS of brainstorming

    8. Why and When Use It Specific questions: How can we promote our products? What can our company do in 5 years hence? What can we do to solve the problem XY? How can we improve co-operation of A and B? What do our customers really want? What opportunities do we have this year? How can we have more fun at work?

    9. does not rank the ideas cannot help you select the important ones does not suggest the best solutions must be amended by other methods BRAINSTORMING CONSTRAINTS

    10. Organising a session?

    14. Mistakes to be avoided people are negative in advance (it will not work anyway) too many brainstormings in the company bad atmosphere in the beginning bad experience with the method judgements occur during the session any criticism and personal attacks

    15. Additional creative problem-solving methods

    21. SUMMARY creativity is not born by itself creative methods must be consciously introduced and developed in organisations people must be encouraged to use them, with no fear to make mistakes, prized for new ideas support from top management needed good preparation and patience Have fun and all the best !

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