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OVERVIEW

OVERVIEW. 2013. In the beginning…. 1995…. Primarily brick & mortar…. Fanatics Growth. GSI ACQUISITION OF FANATICS March, 2011 Fanatics 2 nd largest seller of NFL merchandise E-commerce partner with several NFL clubs SPIN-OFF TO KYNETIC June, 2011 GSI sells to eBay

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OVERVIEW

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  1. OVERVIEW 2013

  2. In the beginning… 1995…

  3. Primarily brick & mortar…

  4. Fanatics Growth • GSI ACQUISITION OF FANATICS • March, 2011 • Fanatics 2nd largest seller of NFL merchandise • E-commerce partner with several NFL clubs • SPIN-OFF TO KYNETIC • June, 2011 • GSI sells to eBay • Fanatics spun off to Kynetic • FANATICS ACQUISITION OF DREAMS • June, 2012 • Dreams 3rd largest seller of NFL merchandise • E-commerce partner with several NFL clubs • CREATION OF WORLD’S LARGEST LICENSED SPORTS ECOMMERCE COMPANY

  5. Fanatics Sells Direct to Fans & Powers Hundreds of e-Commerce Sites SYNDICATION DIRECT PRO COLLEGE LEAGUES TEAMS MORE

  6. Fanatics is Focused on the Customer • Five 24/7 Call Centers • Build Long-Lasting Relationships • Superior Customer Experiences • Quick, Low-Cost Shipping • Hassle-Free, 365-Day Return Policy • Unconditional Satisfaction Guarantee • Fanatics Reward Club • *ForeSee measures the customer experience through surveying

  7. What they’re saying about Fanatics

  8. Growing customer base + great customer experience = larger fulfillment footprint (among other things)

  9. Warehousing & Distribution moves & grows as business does… Current facility in Jax, 500K sq. ft. & 7.4M units in inventory…

  10. Why Muskingum County?

  11. Q: Why Muskingum County? + strategic location/facility match + available, high quality labor force + competitive costs/business climate

  12. Frazeysburg Fulfillment: + 500k sqft + 10M+ units/inventory (500k unit/day) + automated systems + multiple shift operations + at peak over 1300 associates (full time + temp)

  13. What we typically look for: • Direct to Consumer (high volume) logistics background • “Peak” experience • Excellent team attitudes

  14. Demographics: Counties: MALE –                 155         49% FEMALE -             161         51% AVERAGE AGE – 42 (19-70) Temp associates: 817associates 57% from Muskingum 14% from Licking 22% from Coshocton Avg Age 34 (18-72) 52% female Full time associates: 229 associates 58% from Muskingum 21% from Licking Avg Age 42 (19-70) 51% female

  15. Challenges & future…

  16. Building a plane (while flying)…

  17. Where Sports Fans shop

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