5 Elements of Doing Social Media Marketing

1. SOCIAL MEDIA MARKETING A paradigm shift in marketing

2. 01 02 03 ABOUT SMM SMM PLATFORMS STRATEGIES TABLE OF CONTENTS 04 05 Best Social Media Platforms for Marketing METRICS

3. 01 ABOUT SMM Social Media Marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

4. 02 SMM PLATFORMS More than three billion people are active on the internet now on various platforms

5. AUDIENCE DEMOGRAPHICS Share of Population using Facebook

6. 90% 70% 40% TOP SOCIAL NETWORKING SITES

7. In some ways, Facebook is a country of its own. It’s larger than any other country in the world, and one could even argue that it’s more connected. And that’s just Facebook. We haven’t even taken into account the usership on all the other platforms. By the end of that analysis, we’d likely have trouble keeping count. And people are using these platforms every single day. And they use them not just once per day, but multiple times.

8. 03 STRATEGIES

9. STRATEGY STEP 3 Establish your most important metrics STEP 5 Create and curate enaging social content STEP 7 Assess what’s working, what isn’t and how you can improve STEP 1 Set Goals that address your biggest challenges. STEP 2 Research your audience STEP 6 Make timeliness your top priority STEP 4 Dig into what your competitors are doing

10. 04 BEST SOCIAL MEDIA MARKETING PLATFORMS Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

11. FACEBOOK Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.  Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well!

12. TWITTER Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.

13. YOUTUBE YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!

14. ON PUBLISH SAME DAY AS POST DAY AFTER POST WEEK AFTER POST MONTH AFTER POST CUSTOM DATE CONTENT SHARING PLAN

15. 05 METRICS Assess what’s working, what isn’t and how you can improve

16. METRICS WEB SITE REPORTS RETURN ON INVESTMENT DATA • This involves tracking the volume of visits, leads, and customers to a website from the individual social channel. Google Analytics is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities. • The end goal of any marketing effort is to generate sales. Although social media is a useful marketing tool, it is often difficult to quantify to what extent it is contributing to profit. ROI can be measured by comparing marketing analytic value to contact database or CRM and connect marketing efforts directly to sales activity. CUSTROMER RESPONSE RATES REACH AND VIRALITY • Several customers are turning towards social media to express their appreciation or frustration with brands, product or services. Therefore, marketers can measure the frequency of which customers are discussing their brand and judge how effective their SMM strategies are. In recent studies, 72% of people surveyed expressed that they expected a response to their complaints on Twitter within an hour. • Popular social media such as Facebook, Twitter, LinkedIn, and other social networks can provide marketers with a hard number of how large their audience is nevertheless a large audience may not always translate into a large sales volumes. Therefore, an effective SMM cannot be measured by a large audience but rather by vigorous audience activity such as social shares, re-tweets etc.

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