6 Mistake while doing Social Media Marketing

1. Innothoughts System Pvt Ltd Mistakes while doing Social Media Marketing Social Media Marketing Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Mistakes while doing Social Media Marketing is as follows: 1] Failing to Create a Social Media Marketing Strategy 2]Your Target Audience 3]Promoting yourself a lot 4]Very Little Interaction 5]Not Tracking Analytics 6]Multiple Profiles on Social Sites http://www.innothoughts.com/ Page 1

2. Innothoughts System Pvt Ltd 1] Failing to Create a Social Media Marketing Strategy Just as you need to figure out your business’s niche, product, and audience, so too do you have to approach your social media marketing strategy. Many companies might have executed without a solid social media marketing strategy. The story goes like this: you decide to join the social network, make your profiles, load it with info, put great stuff out there to attract attention and then disappear. Within weeks of your ‘super’ launch, your page is converted into a barren land with followers wondering what they are doing there and some people seeking answers and getting no replies. Your social media presence soon becomes a flop show. http://www.innothoughts.com/ Page 2

3. Innothoughts System Pvt Ltd 2]Your Target Audience Your Target Audience is most important thing for increasing the popularity of your business. To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. 3]Promoting yourself a lot Social media is all about being sociable and communicating. People hate promotional content, and they detest adverts. If you spend too much time being promotional, then you are going to lose followers and likes on social media. Promotion needs to be used subtly on social media. 4]Very Little Interaction Little interaction with audience is not good. In many cases, profiles have updates but no participation in the conversation. Lack of conversation with your clients and followers decreases the value of your social presence, and you don’t build on valuable relationships. Social media can be used as banner space, but in reality, “social” is about conversations and engagement. 5]Not Tracking Analytics your site.You measure the success of your SEO and email marketing campaigns with analytics software, so too should you track and assess your performance metrics on social media. You can use the metrics provided by the platform or utilize external software to gain extra functionality. Use Google Analytics to track the shares and analyze the traffic that comes to http://www.innothoughts.com/ Page 3

4. Innothoughts System Pvt Ltd 6]Multiple Profiles on Social Sites This is another trend where a company has more than one profile on sites like Facebook and Twitter. All of which link to the main website. For one thing, having more than one profile confuse your followers. For another, it can waste your time and other resources! Focus all efforts in one direction and get people, real people, to follow your company. Address:Mangalmurti Complex,101, 1st Floor,Hirabaug, Lokmanya Bal Gangadhar Tilak Road, Pune, Maharashtra 411002 http://www.innothoughts.com/ Page 4