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Charles Dotterrer Zack Lucas Tracie Holthaus

Charles Dotterrer Zack Lucas Tracie Holthaus. Background. Headquartered in Grants Pass, Oregon Started in 1992 As of January 2006 they have 78 locations and another 25 are scheduled to open this year. Locations

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Charles Dotterrer Zack Lucas Tracie Holthaus

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  1. Charles Dotterrer Zack Lucas Tracie Holthaus

  2. Background • Headquartered in Grants Pass, Oregon • Started in 1992 • As of January 2006 they have 78 locations and another 25 are scheduled to open this year. • Locations • Northern California, Southern Oregon, Northern Oregon, Eastern Oregon, Northern Washington

  3. Franchise Opportunities • Minimum demographic is a population of 15,000 people • Costs vary from $88,000-$700,000 to open a new store. • Town Available in Oregon • Astoria, Pendleton, La Grande, Ontario, The Dalles, Baker City, and Hermiston

  4. Company Mission • Commitment to serve our customer a consistent quality product, in a timely manner, with a smile. • Take pride in their ingredients: • Roast their own coffee • Carry original name brand items: • Torani, Red Bull, Jet Tea, etc. • Understand the importance of speed • Most stores are drive-thru • Baristas are well trained to build coffees fast, without sacrificing quality, while keeping solid communications with the customer

  5. Company Mission Cont. • Every retail outlet gives back to their community 1% of gross sales at the managers discretion. • Adopted the Optimist Creed and call it the Dutch Creed.

  6. SWOT • Strengths • Good Location Monroe St. right next to campus • Strong Brand Image • Roast their own coffee • First sit down Dutch Bros. in Corvallis • Common Menu • Variety of Drinks: coffee, Italian sodas, smoothies • Reasonable prices • Special Events: • Beaver Sports Talk • Special Events by appointment • Long Hours • Open until 11pm and 12am during finals week

  7. SWOT • Weaknesses • Limited Parking • Store tends to be crowded often • Offer a wide variety but limited depth • Smoothies are not the best • Limited outdoor seating

  8. SWOT • Opportunities • Continue to grow to the north side of town • Open another sit down store in Corvallis • Expand menu to attract more customers • Host more special events

  9. SWOT • Threats • Starbucks, Interzone, The Beanery, Java Stop • Seasonality, college students go home over the vacations

  10. Source • Dutchbros.com

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